Strengthening the Local News Ecosystem, by Vivian Vahlberg
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Digital Strategy for Community Foundations and Mission-Driven Local Organizations, April 4-6
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Strengthening the Local News Ecosystem, by Vivian Vahlberg
- 1. Strengthening the Local News Ecosystem Vivian Vahlberg April 6, 2013
- 2. Today • What we’ve done • How we evolved • Ideas for you • Questions and discussion
- 3. CCT’s KCIC Journey Civic Community Inno- Portal News vation Matters Project
- 4. Business Models Are Changing 4
- 5. There’s Less Traditional Local Coverage 5
- 6. How we started “An interactive portal for Chicago residents to access and contribute information about critical public services and civic activities”
- 7. The State of Chicago’s Online News • Surprising vitality –At least 200 online news sites, blogs or newsletters –New ventures launching every week –Some real national leaders – editorially and technologically 7
- 8. Chicago’s Online News Ecosystem • Incredible variety – Region wide – and neighborhood – General audience – and targeted – Known new brands – and upstarts – Original reporting – and aggregation – Variety of techniques 8
- 9. An Ecosystem -- in Transition 48 TV 479 > 900 132 Print Outlets Radio >153 Online
- 10. Concerns About The New News Ecosystem • Great promise – but not yet sustainable • Don’t compete with the innovators – help them develop • Quality 10
- 11. COMMUNITY NEWS MATTERS! A Fund To: • Increase flow of truthful, accurate, insightful local news and information now • Help develop models for the future • Speed progress with learning community • Boost Chicago as lab for the future of news
- 12. CNM: A team effort • Chicago Community Trust • Knight Foundation • MacArthur Foundation • McCormick Foundation • Driehaus Foundation • Woods Fund of Chicago
- 13. An innovator’s mindset Learn! Test! Tweak!
- 14. CNM Research communitynewsmatters.org • News That Matters consumer and leader study • Realizing Potential innovator study • Ad network feasibility study • Evaluations
- 15. NEW NEWS 9, 10 & 12 • 2009: ID 200; profile & rank 60 • 2010: ID 300, profile ops of 121 • 2012: ID 476; look at 191; rank 50 –Plus sidebars
- 17. Lots of Ahas! • New News • Linking • News That Matters • Realizing Potential
- 18. NEWS THAT MATTERS What we learned –Most feel informed & feel they can get info –BUT half don’t know enough to vote –Big divide by income
- 19. Evaluator • More media awareness & linking • More awareness of influencers • Self-discovery by grantees • Identified opportunities to address issues • Raised visibility of notable sites • Informed decision-making
- 20. Some ideas for you • Copy or adapt what we did. www.communitynewsmatters.org • Scan your landscape: start with your networks • Don’t just look at news providers
- 21. Mini-Grants • 64 awards • $2,000 - $60,000 each • Total $897,000 • To non-profits, individuals & for- profits
- 22. Mini-Grants • 15 Innovator Awards –Increase flow of good info –Help innovators with new models –Learn from it
- 23. Mini-Grants • 45 Local Reporting Awards –Stimulate burst of coverage –Develop new ways to spread info –Focus on low-income • 4 to support organizations
- 24. Mini-grant examples Austin Talks: Teen Deaths IHM: Awareness of Health Reform In These Times: Class Divides The Gate: Undocumented Youth Ortiz: Too Young to Die
- 25. Mini-grants: Lessons • To achieve diversity, look for different kinds of expertise • A little money CAN matter • Value beyond dollars
- 26. Mini-grant ideas Do it! • Great way to experiment, learn, build community • Decide focus, issue RFP • Choose judges strategically • Expect duds
- 27. CNM: Sector Support • Convening • Ad Network • Innovators, Funders & Academics
- 28. Evaluator’s Assessment communitynewsmatters.org OUTCOMES • Achieved diverse coverage of underserved • Illuminated what was happening and what was needed • Demonstrated power of foundation to change tenor of dialog
- 29. Civic Innovation in Chicago Look systemically at public & private information that can be used to engage residents, solve community problems & increase government accountability
- 30. Civic Innovation Project Again, an evolution: • CMAP • Metro Pulse • Smart Chicago • Civic Innovation in Chicago
- 31. Civic Innovation in Chicago • Work with govt. to make data available • Help government use data • Identify tech solutions to boost performance & solutions
- 32. Civic Innovation in Chicago • Engage non-profits to find data- based solutions • Provide open gov news & analysis
- 33. CIC: Also a partnership • Knight & CCT • State, city, county • Ill. Science & Tech Coalition • MacArthur Foundation • Local non-profits • Local journalists
- 34. CCT’s KCIC Journey Civic Community Inno- Portal News vation Matters Project
Hinweis der Redaktion
- Examples What we learned
- To test this belief, we took a look at their output. Our partner, the Community Media Workshop, did a key word search of stories in the Chicago Tribune and Chicago Sun-Times from 1986 to 2008, using 23 key words that represent major local issues (such as early childhood education, criminal justice, public housing and toxic waste) and a few local cultural institutions (from the symphony to the Art Institute). The results showed a clear trend: on all but a handful of issues, the amount of coverage on these issues and institutions increased from 1986 to 1994 – and then decreased -- steadily -- year after year, every year between 1994 and 2008. The results seem to confirm the popular perception.
- Hyper-localUGCFor residents, not policy makersFor underserved communitiesData-driven, with news reports &Easy formatAccess to high quality informationAbility to contribute Replicable, scalable, innovative
- Of course, the growth of media has been online. So we had CMW conduct the first-ever inventory of all the locally based online news and information resources serving the region. They cast their nets widely to develop a list and then sent questionnaires to all the sites they found.To their amazement, they found 200 online news sites, blogs, newsletters and news or data aggregators. But even the list of 200 isn’t complete. They were so focused on finding as many of the smaller, emerging players as they could that they didn’t try to catalog the many innovative online efforts of Chicago’s major newspapers. And every week they learn of another outlet that they either missed or that has been established since they did the report.Some of the online offerings are national leaders:Like Adrian Holovati’sEveryblock, which was incubated by a Knight Foundation grant. It uses computers to bring readers rich resources of targeted news and data about their neighborhoods. Adrian sold Everyblock to MSNBC.com last year for a tidy sum – but is still with the company, working from Chicago. We’ve found there’s quite a core of technological innovators in Chicago who, like Adrian, could go anywhere but choose to do their work in Chicago. Another national leader -- Geoff Daugherty’s ChiTown Daily News, which was ranked at the top of CMW’s list in reach and influence – wasn’t so fortunate. ChiTown earned quite a following and got a lot of attention -- before they folded last year, concluding that they just couldn’t make it financially.
- What stands out from their survey is the sheer variety of the online offerings.Most of the sites consider themselves city- or region-wide. But some are hyper local or neighborhood focused.Most are for general audiences – but many are tailored to a particular ethnicity, gender or age group, or to people with particular interests, from transportation, sustainability, entertainment, politics, technology, book reading or family-friendly eventsMany are from long-established news brands – from the major dailies to public radio to street newspapers to the local gay newspaper publisher.But most are side projects of individuals or groups -- run by people in their spare time or by non profit groups with larger agendas. Non profits and community groups appear poised to play an even bigger role in neighborhood news. Most of the sites CMW studied do some original reporting or writing. But some just aggregate information from others.Finally, there’s quite a variety in how much use they make of the interactive capabilities of the Web – some actively seek to engage their audiences, some don’t.
- Financially, there are concerns as well. Most of these new players are largely mom and pop operations – being bankrolled by their own piggybanks, they told us. Most of them have no paid staff. And while there are a lot of sites, most don’t command the kinds of traffic levels needed to make them attractive to advertisers. So, in general they haven’t gotten to the size and scale needed in order to be sustainable. This year, we are asking CMW to take a look at the online offerings of mainstream media to see how they’re doing.
- At every step of the way, we did research that could both guide our grant making and serve the sector.
- How we changed as a result:First NN ---- help innovators, not own siteNTM -- Most feel informed & can get info, BUT half don’t know enough to vote and Big divide by incomeRP -- News innovators need Connections Sharing Visibility Revenue; Opportunities to share ideas and tips with other news producers and entrepreneurs: lots of innovators with common needs. Didn’t know each other. • Help creating partnerships with other sites on content and ad sales Visibility – with funders and audiencesAnd of course, money, money money:Help make connections with possible investors & philanthropic funders;• Help sites band together to sell advertising and generate other sources of revenue;• A reporting fund for investigative stories or important community issues;•Linking: Sites play different roles: Authorities, hubs, switchboards, referrers & resourcesLinking matters, Look at government & non-profit s
- Produce in 2011 a burst of impactful relevant coverage of, by and for the project’s target communities that sheds light on current and future decisions of city, county and state governments; Stimulate the emergence of sources and voices of coverage that can help fill the information gap in these areas; Develop new ways and channels to spread high-quality, civically relevant information and build interest and engagement among citizens. The target communities are low income neighborhoods on the south and west sides
- Produce in 2011 a burst of impactful relevant coverage of, by and for the project’s target communities that sheds light on current and future decisions of city, county and state governments; Stimulate the emergence of sources and voices of coverage that can help fill the information gap in these areas; Develop new ways and channels to spread high-quality, civically relevant information and build interest and engagement among citizens. The target communities are low income neighborhoods on the south and west sides
- Produce in 2011 a burst of impactful relevant coverage of, by and for the project’s target communities that sheds light on current and future decisions of city, county and state governments; Stimulate the emergence of sources and voices of coverage that can help fill the information gap in these areas; Develop new ways and channels to spread high-quality, civically relevant information and build interest and engagement among citizens. The target communities are low income neighborhoods on the south and west sides
- Work with government to make data availableHelp government use data to improve servicesIdentify technology solutions to boost government performance & community solutions
- Data catalog for developersBlog posts on hidden uses & storiesDiverse voicesInterviews with stakeholders