2. Link to Music Video
§ https://www.youtube.com/watch?v=p_RqWocthcc
§ Start Video at 3:00mins
3. Genre
§ The Genre of the music video is a Narrative however it does
also show signs of it also having a genre of Image. This is
because they are many close up and Birds eye view shots
of Keri Hilson, the lead singer wearing a limited amount of
clothing. This shows she is showing off her image rather
than her vocal ability. The video also uses a range of
editing techniques to show the narrative genre such as the
use of the black and White effect.
9. § Split Screen and Black and White
This reinforces the genre of
Narrative as the split screen
and black and white effect
show the back story between
them and the history which is
important for the development
of the story. This creates more
meaning for the audience
because it gives them an idea
of what they have been
through together.
Other Editing
Techniques:
1) Jump Cuts
2) Parallel editing
3) Slow motion
4) Cutaways
10. Mise en scene
§ There many costume changes between the singers which
helped the story develop in the video
§ Kanye West and Ne-yo created actions to go with what they
were saying
§ Keri Hilson was wearing a white top which showed that she
is innocent in the whole situation and was also laying on a
white bed sheet. She was also singing infront of a white
background which differed from the other singers
§ Keri Hilson was falling into the bed to show she was getting
knocked down which relates to the title of the song
§ The singers are showed getting knocked down continuously
but they get back up again
11. Goodwin’s Rules used
§ There was a relationship between the lyrics and the visuals
§ There was also a relationship between the music and the
visuals
