Slide deck I just created for Shoreline Chamber of Commerce presentation. Does not contain video link on first and second to last slide.

1. Shoreline Chamber of
Commerce Luncheon
April 10, 2013
“Realizing Omni-Channel Solutions”

2. First - A Little Food For Thought

3. “Mobile Marketing is how businesses communicate
with consumer’s on their mobile devices, with their
explicit permission, at the right time, at the right
place while providing relevant value.”
-Kim Dushinski

4. Smartphone Platform
› Android still leading
› Apple regaining market share
› Little traction for Windows – so far

5. Smartphone Usage Facts
› 48% Never turn their phone off 1
› 33% Would rather give up TV 2
› 80% Visit social networks 2
› 94% Users look for local information 2
› 90% Take action as a result 2
› 64% of Smartphones used for shopping 2
› 80% Users don’t leave home with out them 2
› 35% Have made purchases on their device 2
› 64% Sleep with their phone – in bed or at bedside 1
› Half of them check their device at least once at night!1
1 – MMA, 2 - Google

6. Tablet Platform
› Apple still dominating
› Android adoption up – split between Android and Amazon
› Little traction for Windows – but just launched

7. Tablet Usage Facts
› 29% of US adults own a tablet 1
› 79% of usage at home 2
› 77% owners use everyday 3
› 53% consume news daily 3
› 9% of daily media interactions 2
› 63% of usage motivated by entertainment 2
› Most often a starting point for shopping and trip planning2
Source: 1 – PEW, 2 – Google, 3 - Hubspot

8. But Really,
Its and Omni-Channel World

9. Source: Google

10. B2C Usage Patterns

11. B2B Usage Patterns

12. Native Applications

13. Mobile Optimized Website

14. Responsive Web Design

15. Hybrid Apps

16. SMS/MMS

17. Mobile Codes
QR Code Data Matrix Code Microsoft Tag

18. Advertising

19. Mobile Coupons
Custom Bar Code Passbook Perka

20. Geo-Location

21. Augmented Reality

22. KPIs
World Federation of Advertisers and Warc – most tracked KPIs:
1. Activity (requests/registrations)
2. Direct visits/visitors to website
3. Clicks
4. General brand metrics (awareness etc.)
5. Dwell time
6. Bounce rate
7. Reach
8. Engagement activity
9. Brand loyal metrics
10. No. of conversions/registrations

23. Key Take Aways
• Mobile not just good idea – mandatory for
future
• Think mobile first in planning and design
• Mobile is a channel – so don’t silo - integrate
• Start building the case for ROI
• Marketing – start with 10% of budget
• Begins with users –both external and internal

24. Final Act

25. Questions?
“Realizing Omni-Channel Solutions”
Tel: 425.214.2472
Email: drmann@seatownmarketing.com
Web: www.seatownmarketing.com