Creating an campaign, ad groups and ads in Adwords

1. Campaign Overview
Project 5: Run an AdWords Campaign (Part 1)

2. Campaign Approach
Description, Marketing Objective & KPI

3. Campaign Approach
I was assigned to advertise the following course for my Adwords project 5A
Course: Problem Solving with Advanced Analytics
Landing Page: https://www.udacity.com/course/problem-solving-with-advanced-analytics--ud976
Location: United Kingdom
Campaign Budget: $75
Daily Budget: $15
With the help of Google Adwords I created the campaign for the above said freely offered course by Udacity. I focused on two
keyword strategies creating two Ad groups for each strategy. The people who are trying to search broadly about analytics,
named as “awareness” group. And People who are interested in our product/services or interested in learning advanced
analytics are targeted under “Interest” group. It’s a tough job to select the best and trending long tail keyword list but, Google
keyword planner made this task easy, the best tool for keyword selection. I also looked into Moz keyword explorer to identify
the high priority keyword. Google trends was also a great help to understand the interest over the time on the “Advanced
analytics” and related searches in UK. This helped me to understand the potential customers.
Ad copy is the crucial part of any campaign, I chose short and quality content for my ad campaign because that’s more
important why people click on the ad. Relevant Ad description was added after thoroughly observing the landing page and its
content. Display URL created using the related terms.

4. Marketing Objective
To collect 25 leads and 5 conversions in 5 days with a lifetime budget of $75
and daily budget $15. The default CPC (Cost Per Click) would be $3.00.
KPI
The number of leads collected & the number of conversions.

5. Ad Groups
Ads and Keywords

6. Ad Group #1
Ad group name : UK-Awareness
Alteryx
problem solving
problem solving tools
advanced data analytics
analytical problems
analytical skills course
Data analytics
Data analysis
business analyst course
ways to solve problems at work
learn advanced analytics
advanced analytics
tools for analytics
data analysis methods
data analysis techniques
types of data analysis
data analysis definition
data analysis tools
data analysis software
advanced analytics techniques
analytics courses
Keyword List

7. Ad Group #1
Ad group name : UK-Interest
problem solving with advanced analytics
by alteryx
alteryx tools
Udacity alteryx
udacity analytics
udacity business analyst course
business analyst nanodegree
alteryx data analytics
advanced analytics tools
advanced analytics techniques
analytical problem solving
advanced analytics technology
advanced business analytics
advanced analytics course
advanced analysis techniques guide
data analytics online
online data analytics degree
business analyst course
problem solving with advanced analytics
problem solving and data analysis
business analytics problems
Keyword List

8. Appendix
Screenshots for Reference

9. Campaign Review

10. Ad group review

11. Campaign Summary