Snapshot Of Juxt Indian Urbanites 2009 Study
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Snapshot Of Juxt Indian Urbanites 2009 Study
- 1. Indian Urbanites 2009 ‘ Demographic’ & ‘Psychographic’ profiling of urban Indian consumers by their SEC segmentation
- 6. The ‘New’ Urban Indian Consumer Pyramid (Based on redefining SECs by the highest education and occupation level among all members in the household and not just of chief wage earner) * Total – 343 million individuals (77 million urban families) * NSSO/Census data projected for 2009 by Indicus Analytics 47% 23% 30% SEC A SEC B 105 million SEC C 79 million SEC D SEC E 159 million Tier 1 The Consuming Class Tier 2 The Aspiring Class Tier 3 The Underprivileged (22 million families) (17 million families) (39 million families)
- 12. Report Details