Real Cross-functional teams for Creating real and better Products

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co-presentation with Maryse Meinen. At the core of agile development are self-organizing cross-functional teams. Yet, this is often understood as e.g., backend & front-end developers working together. If an organization is aiming for company-wide agility, to fully benefit from agility it has to enable teams as value centers that are truly cross-functional by bringing in different perspectives from business, markets, cultures, beliefs, etc. This way cross-functional teams overcome not only the limitations of organizational silos but also of a singular view on the market. If teams are really cross-functional and are resembling the diversity of the market, the products they’re creating are also better. Thus, if the whole team has the full business expertise, knows the market, reflects the full diversity of the clients, then it can even disrupt the market and isn’t waiting for some person (e.g., the Product Owner) to decide on priorities. With this real cross-functionality, the team can fully understand the company’s business and has a holistic view of it, knowing its contribution to the company’s value stream. Real cross-functional teams are an essential building block for implementing company-wide agility and the organization benefits by creating better and in a way more real products and by having more options when entering the war of talent.

Business

@leanarchitect | @JuttaEckstein
1
1
Jutta Eckstein | @JuttaEckstein
www.JEckstein.com
Maryse Meinen | @leanarchitect
www.agileforlife.org
Real Cross-functional Teams for Creating Real
and Better Products

@leanarchitect | @JuttaEckstein
4
Inclusive Products?
■ Map apps that fail to account for women’s desire
for ‘safest’ in addition to ‘fastest’ routes
■ Virtual reality headsets that are too big for the
average woman’s head
■ Microphones that require either a waistband or
substantial pockets to attach to
■ Artificial intelligence?

@leanarchitect | @JuttaEckstein
7
An organization produces a design
that reflects the organization's
biases.
Eckstein’s Law

@leanarchitect | @JuttaEckstein
8
Differences & Exchanges
Source:
https://www.hsdinstitute.org/resources/difference-matrix.html
high
low
Exchanges
Differences
low high

@leanarchitect | @JuttaEckstein
9
Changing Differences & Exchanges
high
low
Exchanges
Differences
Emerging
◼ Decrease exchanges:
• Reflection
• Separation
• Rest
Uncoupling
◼ Decrease differences:
• Identifying similarities
• Creating common group
stories
Reinforcing
◼ Increase differences:
• Identifying differences
• Asking for opinions
Belonging
◼ Increase exchanges:
• Using questions and
stories
low high
Source:
https://www.hsdinstitute.org/resources/difference-matrix.html

@leanarchitect | @JuttaEckstein
10
Chat Storm
■ What are your recommendations for cross-functional
teams?

@leanarchitect | @JuttaEckstein
11
Our Recommendations for Cross-functional Teams
■ Ask for different perspectives within the team
■ Ask for anonymous feedback
■ Consent decision-making
■ Explicitly use inclusive techniques to hear all voices

@leanarchitect | @JuttaEckstein
12
Consider (a Spectrum of) Personas
Source:
©David
Dame,
Microsoft,
https://bit.ly/3EYNdXk

@leanarchitect | @JuttaEckstein
13
Inclusive Language
■ Personal characteristics only when relevant
■ Gender inclusive practices
■ Careful with expressions or metaphors

@leanarchitect | @JuttaEckstein
14
Thank you!
Jutta Eckstein, @JuttaEckstein
Jutta@JEckstein.com
http://JEckstein.com
Maryse Meinen, @leanarchitect
marysemeinen@xs4all.nl
www.agileforlife.org

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1. @leanarchitect | @JuttaEckstein 1 1 Jutta Eckstein | @JuttaEckstein www.JEckstein.com Maryse Meinen | @leanarchitect www.agileforlife.org Real Cross-functional Teams for Creating Real and Better Products

2. @leanarchitect | @JuttaEckstein 2

3. @leanarchitect | @JuttaEckstein 3 Can the product team on the left build for the user population on the right? © https://guidestudio.com/ideas/developing-a-brand-for-diverse-audiences/

4. @leanarchitect | @JuttaEckstein 4 Inclusive Products? ■ Map apps that fail to account for women’s desire for ‘safest’ in addition to ‘fastest’ routes ■ Virtual reality headsets that are too big for the average woman’s head ■ Microphones that require either a waistband or substantial pockets to attach to ■ Artificial intelligence?

5. @leanarchitect | @JuttaEckstein 5

6. @leanarchitect | @JuttaEckstein 6

7. @leanarchitect | @JuttaEckstein 7 An organization produces a design that reflects the organization's biases. Eckstein’s Law

8. @leanarchitect | @JuttaEckstein 8 Differences & Exchanges Source: https://www.hsdinstitute.org/resources/difference-matrix.html high low Exchanges Differences low high

9. @leanarchitect | @JuttaEckstein 9 Changing Differences & Exchanges high low Exchanges Differences Emerging ◼ Decrease exchanges: • Reflection • Separation • Rest Uncoupling ◼ Decrease differences: • Identifying similarities • Creating common group stories Reinforcing ◼ Increase differences: • Identifying differences • Asking for opinions Belonging ◼ Increase exchanges: • Using questions and stories low high Source: https://www.hsdinstitute.org/resources/difference-matrix.html

10. @leanarchitect | @JuttaEckstein 10 Chat Storm ■ What are your recommendations for cross-functional teams?

11. @leanarchitect | @JuttaEckstein 11 Our Recommendations for Cross-functional Teams ■ Ask for different perspectives within the team ■ Ask for anonymous feedback ■ Consent decision-making ■ Explicitly use inclusive techniques to hear all voices

12. @leanarchitect | @JuttaEckstein 12 Consider (a Spectrum of) Personas Source: ©David Dame, Microsoft, https://bit.ly/3EYNdXk

13. @leanarchitect | @JuttaEckstein 13 Inclusive Language ■ Personal characteristics only when relevant ■ Gender inclusive practices ■ Careful with expressions or metaphors

14. @leanarchitect | @JuttaEckstein 14 Thank you! Jutta Eckstein, @JuttaEckstein Jutta@JEckstein.com http://JEckstein.com Maryse Meinen, @leanarchitect marysemeinen@xs4all.nl www.agileforlife.org

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