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GE2: Purposive Communication
COMMUNICATIVE
COMPETENCE
Reported by:
Justine Galera
OBJECTIVES
To build active listening skills that improve lines of communication with
others.
To be aware of our own communication barriers.
To learn different phrases/strategies that improve how we respond to others.
To improve email etiquette and learn the do's and don't's of communicating
with professors, advisors, etc.
To Identify the types of Speech Context and styles ,communicative
strategies and speech act.
Respond effectively to a speech act.
Analyze and evaluate proper communication, its form,styles, act and
strategies.
What is meant by communicative
competence?
Communicative competence
encompasses a language user's
grammatical knowledge of syntax,
morphology, phonology and the like, as
well as social knowledge about how and
when to use utterances appropriately.
What is the importance of communicative
competence in communication?
Communication competence is needed in
order to understand communication ethics,
to develop cultural awareness, to use
computer-mediated communication, and to
think critically. Competence involves
knowledge, motivation, and skills.
What is communicative competence by Dell
Hymes?
“Communicative competence” was developed
by Dell Hymes to describe, and account for,
the knowledge that speakers and listeners
have in order to communicate appropriately in
different social contexts. It is a central notion in
sociolinguistics and other socially oriented
approaches to the study of language.
What are the 3 examples of
communicative competencies?
grammatical (ability to create
grammatically correct utterances),
sociolinguistic (ability to produce
sociolinguistically appropriate utterances),
discourse (ability to produce coherent and
cohesive utterances)
What are the benefits of communicative
competence?
The advantages are (1) enhancing students'
competence in speaking English in various
situation; (2) encouraging students to practice
their English in real communication; (3)
stimulating the students to speak
communicatively; (4) motivating students to be
brave interacting using English.
Types of Speech
Context and Styles
Interpersonal • – This refers to communication
between and among people and establishes personal
relationship between and among them. Solomon and
Theiss (2013) state that “the inter part of the word
highlights how interpersonal communication connects
people… when you engage in interpersonal
communication, you and another person become
linked together… The personal part means that your
unique qualities as a person matter during
interpersonal communication…”
Types of InterpersonalContext •
Dyad Communication – communication that occurs
between two people •
Small Group • – This refers to communication that
involves at least three but not more than twelve
people engaging in a face-to-face interaction to
achieve a desired goal. • In this type of
communication, all participants can freely share ideas
in a loose and open discussion.
1. Public • – This type refers to communication
that requires you to deliver or send the message
before or in front of a group. The message can be
driven by informational or persuasive purposes.
“In public communication, unlike in interpersonal
and small group, the channels are more
exaggerated. • The voice is louder and the
gestures are more expansive because the
audience is bigger. The speaker might use
additional visual channels such as slides or a
Power Point presentation.” (Hybels & Weaver,
2012, p 19)
Mass Communication • – This refers
to communication that takes place
through television, radio,
newspapers, magazines, books,
billboards, internet, and other types
of media.
Types of Speech Style •
The context dictates and affects the way people
communicate, which results in various speech
styles. According to Joos (1968), there are five
speech styles. These are (1) intimate, (2) casual,
(3) consultative, (4) formal, and (5) frozen. Each
style dictates what appropriate language or
vocabulary should be used or observed.
1. Intimate • – This style is private, which occurs between or
among close family members or individuals. The language used
in this style may not be shared in public.
2. Casual • – This style is common among peers and friends.
Jargon, slang, or the vernacular language are used.
3. Consultative • – This style is the standard one. Professional
or mutually acceptable language is a must in this style. •
4. Formal • – This style is used in formal settings.
Unlike the consultative style, this is one-way. •
5. Frozen • – This style is “frozen” in time and remains
unchanged. It mostly occurs in ceremonies.
Speech Acts
A Speech Acts When someone
expresses something, he does not
only produce utterances containing
grammatical structures and words, but
he also performs an action through the
utterances. Action performed by an
utterance called speech acts.
Performing action by producing an utterance has three
kinds of related acts. Those are: Locutionary Act
Illocutionary Act/Illocutionary Force Perlocutionary
Act/Perlocutionary Effect An utterance that produces
literal meaning An utterance which has social function in
mind An utterance that gives an effect to do something
For example: It’s hot here. - Locutionary act: The
speaker feels hot in his place. - Illocutionary act: The
utterance has two possible meanings inside • An indirect
request for someone to open the window. • An indirect
refusal to close the window because someone is cold -
Perlocutionary act: The hearer will open/close the
window
Locutionary Speech Act
This Act happens with the utterance of a sound, a
word, or even a phrase as a natural unit of speech.
What is required for the utterance to be a
Locutionary Act is that it has sense, and most
importantly, for Communication to take place, has
the same meaning to both the Speaker and the
Listener. In fact, the utterance gives rise to shared
meaning when it is adjusted by the Speaker for the
Listener. Even though the utterance might be a
sound, a word, or a phrase, the utterance follows
the rules of language.
Illocutionary Speech Act
In an Illocutionary Speech Act, it is not just saying
something itself but the act_of saying something
with the intention of:
stating an opinion, confirming, or denying
something;
making a prediction, a promise, a request;
issuing an order or a decision; or
giving advice or permission.
This Speech Act uses the Illocutionary Force of a
statement, a confirmation, a denial, a prediction, a
promise, a request, etc.
Perlocutionary Speech Act
This is seen when a particular effect is sought from
either the Speaker, the Listener, or both. The
response may not necessarily be physical or verbal
and is elicited by:
inspiring or insulting;
persuading/convincing; or
deterring/scaring.
The aim of a Perlocutionary Speech Act is to change
feelings, thoughts, or actions.
A speech act needs to be performed along
certain types of conditions, in order to be
successfully recognized. Propositional
content condition Preparatory condition
Requires the participants to understand the
language, not to act like actors or to lie. E.g.
Promise or warning must be about the future.
Requires that the speech act is embedded in
a context that is conventionally recognize,
thus, just by uttering a promise, the event will
not happen by itself.
. A speech act needs to be
performed along certain types of
conditions, in order to be
successfully recognized. Sincerity
condition Essential condition
Requires that the speaker is
sincere in uttering the declaration.
Speech Act Classification One
general classification system lists
five types of general function
performed by speech acts:
Declaration, Representative,
Expressive ,Directive &
Commissive
1. Declaration Speech acts that change the world via their
utterance/word. For example: a) Priest: I now pronounce you
husband and wife. b) Referee: You’re out! c) Judge: I sentence
you to six months in prison!
2. Representative Speech acts that state what speaker
believes to be the case or not. Fact, assertions, conclusions,
descriptions => representing the world as he believes it is. The
speaker makes the words fit the world (of belief). For example:
a) The earth is flat. b) Chomsky didn’t write about peanuts. c) It
was a warm sunny day.
3. Expressive Speech acts that state what speaker feels.
Psychological expression => pleasure, pain, likes, dislikes, joy,
or sorrow. The speaker makes words fit the world (of feeling).
For example: a) I’m really sorry! b) Congratulations! c) Oh,
yes, great, mmm, ssahh!
4. Directive Speech acts that speaker use to get someone
else to do something. Command, orders, requests,
suggestion => can be positive or negative. The speaker
attempts to make the world fit the words (via hearer). For
example: a) Gimme a cup of coffee. Make it black. b) Could
you lend me a pen, please? c) Don’t touch that.
. 5. Commissive Speech acts that speakers use to commit
themselves to some future action. Promises, threats,
refusals, pledges => can be performed alone or by a group.
The speaker undertakes to make the world fit the words (via
the speaker). For example: a) I’ll be back. b) I’m going to get
it right next time. c) We will not do that.
Communication
Strategies
Communication Strategies
Communication plays a crucial role in our day-to-day lives and is
perhaps the most essential of all life skills. Communication refers
to the exchange of information between a receiver and a sender.
Effective communication in the workplace should also be aligned
with a plan and goal. Communication strategy refers to plans
which are followed for a business to achieve its communication
goals. They serve as a blueprint for communicating with
workmates, customers, and superiors. Communication strategies
affect a business by binding business objectives to its core
values, resulting in better employee engagement and boosting
their drive to do their work better. They also help a business by
providing clear guidelines for its operation.
What Are Communication Strategies?
Communication is the exchange of information
between a sender and a receiver. It used to be that
you only had to worry about the way you
communicated face-to-face or on paper. Technology
has changed this completely. It is important for
people to take into account every aspect of how they
are relaying information. This is where
communication strategies come into play.
Communication strategies are the blueprints for how
this information will be exchanged.
Types
of
Communication
Strategies
Types of Communication Strategies
Communication strategies are categorized into three types: verbal, non-verbal,
and visual.
Verbal communication strategy - A verbal communication strategy is a
type of communication strategy that involves words to deliver messages. It is
broken down into either written communication or oral communication. In
written communication, information is disseminated in symbol forms or writing.
Examples of written communication are business letters, blog posts, and email
messages. On the other hand, oral communication involves communicating by
word of mouth. Examples of oral communication are conversations with
workmates, phone calls, video conferences using Zoom, and group
discussions.
Non-verbal communication strategy - Unlike verbal
communication strategies, non-verbal communication
strategies depend on the body to relay messages where
an individual can communicate without speaking. Non-
verbal communication is very impactful as a workplace
communication strategy, especially in customer service,
where a customer service agent needs to be
empathetic. Non-verbal communication examples
include facial expressions, hand gestures, eye contact,
hugs, smiles, a head nod which indicates agreement,
and handshakes.
Visual communication strategy -
Another type of communication strategy is the
visual communication strategy. In this strategy,
people communicate ideas graphically in
effective and efficient ways to create meaning.
Visual communication examples include graphic
designs, films, diagrams, charts, illustrations, and
data visualization.
https://en.m.wikipedia.org › wiki
https://open.lib.umn.edu › chapter
https://www.researchgate.net › 4279...
https://coerll.utexas.edu › jigsaw
https://nanci.edu.ph › course › purp...
REFERENCES
Thank you and God
Bless 🙏💝

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  • 2. OBJECTIVES To build active listening skills that improve lines of communication with others. To be aware of our own communication barriers. To learn different phrases/strategies that improve how we respond to others. To improve email etiquette and learn the do's and don't's of communicating with professors, advisors, etc. To Identify the types of Speech Context and styles ,communicative strategies and speech act. Respond effectively to a speech act. Analyze and evaluate proper communication, its form,styles, act and strategies.
  • 3. What is meant by communicative competence? Communicative competence encompasses a language user's grammatical knowledge of syntax, morphology, phonology and the like, as well as social knowledge about how and when to use utterances appropriately.
  • 4. What is the importance of communicative competence in communication? Communication competence is needed in order to understand communication ethics, to develop cultural awareness, to use computer-mediated communication, and to think critically. Competence involves knowledge, motivation, and skills.
  • 5. What is communicative competence by Dell Hymes? “Communicative competence” was developed by Dell Hymes to describe, and account for, the knowledge that speakers and listeners have in order to communicate appropriately in different social contexts. It is a central notion in sociolinguistics and other socially oriented approaches to the study of language.
  • 6. What are the 3 examples of communicative competencies? grammatical (ability to create grammatically correct utterances), sociolinguistic (ability to produce sociolinguistically appropriate utterances), discourse (ability to produce coherent and cohesive utterances)
  • 7. What are the benefits of communicative competence? The advantages are (1) enhancing students' competence in speaking English in various situation; (2) encouraging students to practice their English in real communication; (3) stimulating the students to speak communicatively; (4) motivating students to be brave interacting using English.
  • 9.
  • 10. Interpersonal • – This refers to communication between and among people and establishes personal relationship between and among them. Solomon and Theiss (2013) state that “the inter part of the word highlights how interpersonal communication connects people… when you engage in interpersonal communication, you and another person become linked together… The personal part means that your unique qualities as a person matter during interpersonal communication…”
  • 11. Types of InterpersonalContext • Dyad Communication – communication that occurs between two people • Small Group • – This refers to communication that involves at least three but not more than twelve people engaging in a face-to-face interaction to achieve a desired goal. • In this type of communication, all participants can freely share ideas in a loose and open discussion.
  • 12. 1. Public • – This type refers to communication that requires you to deliver or send the message before or in front of a group. The message can be driven by informational or persuasive purposes. “In public communication, unlike in interpersonal and small group, the channels are more exaggerated. • The voice is louder and the gestures are more expansive because the audience is bigger. The speaker might use additional visual channels such as slides or a Power Point presentation.” (Hybels & Weaver, 2012, p 19)
  • 13. Mass Communication • – This refers to communication that takes place through television, radio, newspapers, magazines, books, billboards, internet, and other types of media.
  • 14. Types of Speech Style • The context dictates and affects the way people communicate, which results in various speech styles. According to Joos (1968), there are five speech styles. These are (1) intimate, (2) casual, (3) consultative, (4) formal, and (5) frozen. Each style dictates what appropriate language or vocabulary should be used or observed.
  • 15. 1. Intimate • – This style is private, which occurs between or among close family members or individuals. The language used in this style may not be shared in public. 2. Casual • – This style is common among peers and friends. Jargon, slang, or the vernacular language are used. 3. Consultative • – This style is the standard one. Professional or mutually acceptable language is a must in this style. • 4. Formal • – This style is used in formal settings. Unlike the consultative style, this is one-way. • 5. Frozen • – This style is “frozen” in time and remains unchanged. It mostly occurs in ceremonies.
  • 17. A Speech Acts When someone expresses something, he does not only produce utterances containing grammatical structures and words, but he also performs an action through the utterances. Action performed by an utterance called speech acts.
  • 18. Performing action by producing an utterance has three kinds of related acts. Those are: Locutionary Act Illocutionary Act/Illocutionary Force Perlocutionary Act/Perlocutionary Effect An utterance that produces literal meaning An utterance which has social function in mind An utterance that gives an effect to do something For example: It’s hot here. - Locutionary act: The speaker feels hot in his place. - Illocutionary act: The utterance has two possible meanings inside • An indirect request for someone to open the window. • An indirect refusal to close the window because someone is cold - Perlocutionary act: The hearer will open/close the window
  • 19. Locutionary Speech Act This Act happens with the utterance of a sound, a word, or even a phrase as a natural unit of speech. What is required for the utterance to be a Locutionary Act is that it has sense, and most importantly, for Communication to take place, has the same meaning to both the Speaker and the Listener. In fact, the utterance gives rise to shared meaning when it is adjusted by the Speaker for the Listener. Even though the utterance might be a sound, a word, or a phrase, the utterance follows the rules of language.
  • 20. Illocutionary Speech Act In an Illocutionary Speech Act, it is not just saying something itself but the act_of saying something with the intention of: stating an opinion, confirming, or denying something; making a prediction, a promise, a request; issuing an order or a decision; or giving advice or permission. This Speech Act uses the Illocutionary Force of a statement, a confirmation, a denial, a prediction, a promise, a request, etc.
  • 21. Perlocutionary Speech Act This is seen when a particular effect is sought from either the Speaker, the Listener, or both. The response may not necessarily be physical or verbal and is elicited by: inspiring or insulting; persuading/convincing; or deterring/scaring. The aim of a Perlocutionary Speech Act is to change feelings, thoughts, or actions.
  • 22. A speech act needs to be performed along certain types of conditions, in order to be successfully recognized. Propositional content condition Preparatory condition Requires the participants to understand the language, not to act like actors or to lie. E.g. Promise or warning must be about the future. Requires that the speech act is embedded in a context that is conventionally recognize, thus, just by uttering a promise, the event will not happen by itself.
  • 23. . A speech act needs to be performed along certain types of conditions, in order to be successfully recognized. Sincerity condition Essential condition Requires that the speaker is sincere in uttering the declaration.
  • 24. Speech Act Classification One general classification system lists five types of general function performed by speech acts: Declaration, Representative, Expressive ,Directive & Commissive
  • 25. 1. Declaration Speech acts that change the world via their utterance/word. For example: a) Priest: I now pronounce you husband and wife. b) Referee: You’re out! c) Judge: I sentence you to six months in prison! 2. Representative Speech acts that state what speaker believes to be the case or not. Fact, assertions, conclusions, descriptions => representing the world as he believes it is. The speaker makes the words fit the world (of belief). For example: a) The earth is flat. b) Chomsky didn’t write about peanuts. c) It was a warm sunny day. 3. Expressive Speech acts that state what speaker feels. Psychological expression => pleasure, pain, likes, dislikes, joy, or sorrow. The speaker makes words fit the world (of feeling). For example: a) I’m really sorry! b) Congratulations! c) Oh, yes, great, mmm, ssahh!
  • 26. 4. Directive Speech acts that speaker use to get someone else to do something. Command, orders, requests, suggestion => can be positive or negative. The speaker attempts to make the world fit the words (via hearer). For example: a) Gimme a cup of coffee. Make it black. b) Could you lend me a pen, please? c) Don’t touch that. . 5. Commissive Speech acts that speakers use to commit themselves to some future action. Promises, threats, refusals, pledges => can be performed alone or by a group. The speaker undertakes to make the world fit the words (via the speaker). For example: a) I’ll be back. b) I’m going to get it right next time. c) We will not do that.
  • 28. Communication Strategies Communication plays a crucial role in our day-to-day lives and is perhaps the most essential of all life skills. Communication refers to the exchange of information between a receiver and a sender. Effective communication in the workplace should also be aligned with a plan and goal. Communication strategy refers to plans which are followed for a business to achieve its communication goals. They serve as a blueprint for communicating with workmates, customers, and superiors. Communication strategies affect a business by binding business objectives to its core values, resulting in better employee engagement and boosting their drive to do their work better. They also help a business by providing clear guidelines for its operation.
  • 29. What Are Communication Strategies? Communication is the exchange of information between a sender and a receiver. It used to be that you only had to worry about the way you communicated face-to-face or on paper. Technology has changed this completely. It is important for people to take into account every aspect of how they are relaying information. This is where communication strategies come into play. Communication strategies are the blueprints for how this information will be exchanged.
  • 31. Types of Communication Strategies Communication strategies are categorized into three types: verbal, non-verbal, and visual. Verbal communication strategy - A verbal communication strategy is a type of communication strategy that involves words to deliver messages. It is broken down into either written communication or oral communication. In written communication, information is disseminated in symbol forms or writing. Examples of written communication are business letters, blog posts, and email messages. On the other hand, oral communication involves communicating by word of mouth. Examples of oral communication are conversations with workmates, phone calls, video conferences using Zoom, and group discussions.
  • 32. Non-verbal communication strategy - Unlike verbal communication strategies, non-verbal communication strategies depend on the body to relay messages where an individual can communicate without speaking. Non- verbal communication is very impactful as a workplace communication strategy, especially in customer service, where a customer service agent needs to be empathetic. Non-verbal communication examples include facial expressions, hand gestures, eye contact, hugs, smiles, a head nod which indicates agreement, and handshakes.
  • 33. Visual communication strategy - Another type of communication strategy is the visual communication strategy. In this strategy, people communicate ideas graphically in effective and efficient ways to create meaning. Visual communication examples include graphic designs, films, diagrams, charts, illustrations, and data visualization.
  • 34. https://en.m.wikipedia.org › wiki https://open.lib.umn.edu › chapter https://www.researchgate.net › 4279... https://coerll.utexas.edu › jigsaw https://nanci.edu.ph › course › purp... REFERENCES
  • 35. Thank you and God Bless 🙏💝