Social Media & Social Networking 101 How to leverage your personal and professional brand for maximum impact

1. Social Media & Social Networking 101 How to leverage your personal and professional brand for maximum impact Me and @GaryVee @ Harvard Me and @McHammer @ Harvard

3. Housekeeping Items 1. Please save all questions till the end 2. Disclaimer: Some of the methodology, philosophy, and concepts you hear today may seem extremely “out-side the box” but proven

4. 1 st - Pop Quiz- What is Your Internet IQ? 1. You use Google As your primary search engine 2. You Have a GMAIL email account BONUS: You make money online 7. You Have A Blog/ Blog Regularly 5. You are active on twitter 4. You have a profile on linked-in 3. You are active on facebook 6. You Follow Justin Bieber ;)

6. Justin’s View of The Web What part of the internet puzzle do you need help with? Most important

7. Then (20 th Century Marketing)

8. Now (21 st Century Marketing)

9. Outbound Vs. Inbound Marketing

11. The FUTURE of Marketing & Business Development= E-Marketing or Social Marketing Cocktail Party Suit & Tie FUN (friends / colleagues) Keywords: Social Influence & Social Capital

12. The 7 C’s To Social Media Success

13. What parts of an Organization does Social Media affect?

16. Case Study

18. Mistakes / Myths About Social Media/ Social Networking Mistake #1: Having more than one face on the Internet Mistake #2: Thinking you won’t make any mistakes Mistake #3: Putting out the wrong messages Mistake #4: Posting inappropriate information Mistake #5: Assuming that it is better to have your message in only one place on the Internet. “ Know You, Like You, Trust You = Do Business With You” Visibility + Credibility = Profitability

20. Thank you! More Questions? Q&A Justin R French CEO of: Social Networking San Diego 760-576-4653 http://www.socialnetworkingsandiego.com/usd/ [email_address] Text the word jrf to 90210 for my mobile biz card Keep the conversation going on Twitter! Use #USDLaw Follow Me On Twitter: @JustinRFrench Continued reading: How Lawyers Are Using Social Media for Real Results