I DO TMS serves as a recommended solution to a hiccup that interns viewed in the agency's on-boarding process. This process would demonstrate how each department interacts with the next as seen through the lens of a project's lifecycle. The increased understanding of department roles would yield a well-rounded intern and lend them comprehensive knowledge of agency work flow.

1. INTERN DEPARTMENT
ORIENTATION

2. agenda
Situation Analysis
Project Synopsis
Peer Program Review
Recap

3. here’s how it all started…

4. what’s the issue here?
We see a
lack of overall department role clarity
as well as a
difficulty understanding the life of a project

5. How well do you understand
project flow between
departments?

6. and then it hit us…

7. INTERN DEPARTMENT ORIENTATION
1 day
10 minutes per department
Review department duties through the lens of a project’s lifespan

8. the fine print…

9. Two sessions (morning/afternoon) dividing interns into groups
led by high-potential junior level staff
Junior level staff will explain:
Departmental role in a project
and context within the agency
Follow the life of a project through both sides of TMS
Ex: Minions through Product
Ex: Minute Maid through Agency

10. flow

11. hierarchy of brand activation
Business
Objectives
The volume (sales
units/$), share, and/or
profit targets that
marketing programs
should support.
TYPES:
• Volume
(Sales units/$)
• Market Share
• Profit
Marketing
Objectives
The desired goals that
marketing elements
together will seek to
achieve from the
target audience(s).
TYPES:
• Awareness
• Penetration
• Consumption
• Brand Equity
• Growth
• Maintenance
• Spending
Maximization
Marketing
Strategies
The specific role each
marketing mix element
& marketing
communications tool
will play in achieving
the overall marketing
objectives.
TYPES:
• Advertising
• Promotion
• Public Relations
• Direct Marketing
• Point-of-Sale
• Packaging
• Personal Selling
• Customer Service
• Sponsorships
• Licensing
Promotion
Objectives
A statement that
identifies a specific
consumer response
and measurable result
that needs to be
achieved.
TYPES:
• Trial
• Re-Trial
• Repeat Purchase
• Multiple Purchase
• Purchase
Frequency
• Trade-Up
• Usage
• Loyalty
Promotion
Strategies
The broad “how to” for
accomplishing the
promotion objective. It
defines a narrow
category of
appropriate tactics to
consider for the
program.
TYPES:
• Alternate Use
• Continuity
• $ Incentive
• Image/Equity
Building
• Loading
• Merchandising
• Price Reduction
• Value-Added
Incentive
• Bundling
Promotion
Tactics
The specific “how to,”
or program(s) that will
be implemented to
support the program
strategies.
TYPES:
• Couponing
• Sampling
• Sweepstakes
• Games
• Contests
• Refunds
• Rebate
• Special Packs
• Premiums
• Recipes
• Special Events
• Tie-In
• Sponsorships
• Trade
Delivery
Vehicles
The “carriers” of the
tactic; specifically, how
the offer will be
delivered.
TYPES:
• FSI
• Newspaper (ROP)
• Magazine
• Direct Mail
• Packaging
• Out of Home
• Digital
• Event Venues
• Point-of-Sale
• Radio
• TV
• In-Store
- Circular
- In-Ad
- Feature
- Displays

12. so we asked them…

13. Would you like to gain an understanding
of what departments (other than your
own) do and how they function?

14. Do you think I DO TMS is a good idea? Do you think you would benefit from it? If implemented,
what do you think future interns would get out of it?
“I think it would give all interns the
opportunity to see what is going on
in the agency as many interns are
not given the same opportunities
as others”
“I think having a more well rounded
understanding of the company will
allow us to more completely fulfill
our roles, as well as contribute to
the company, and go beyond with
creating our own projects”
“Great idea! I would benefit in
understanding the process not just
little bits and pieces. All interns
would get a lot of knowledge from
this”
“I think this is a great idea because the
interns should be able to understand the stuff
so that we can do our jobs better. Also
everyone working on this is
smart and good-looking”

15. just to recap…

16. interns make the difference
A rounded understanding of each department
Structure of project hierarchy
Understanding of project flow through departments
Boosted desirability while branding the TMS intern program

17. questions?