2. ● Allows for all social media sites to be managed in one site
● Analytic data for hashtags, resonating content, and social patterns
● Multiple message replying system
● Will help in driving higher impressions and engagement and will maintain
consistency across all social platforms
● Demographic based posting
● Creation of #AI
3. ● Will allow for customers to use their phones for payments
● “The ‘no card present’ fees that Apple negotiated are substantially lower
than what standard retailers were able to get from financial institutions”
(Spooner, 2014). It reduces a major cost.
● More convenient
● Consumer information is private.
4. Magic Zoom
● Allow customers to be able to
look at products from
different perspectives
● Customers can use on-hover
image zooming effects
● Can easily resize images for
better viewing
● Customers no longer have
only static images to look at
5. Multiple Product Images
● Beneficial feature to add so
that customers can see the
product at all angles
● Images are of high
resolution.
6. Updated POS & Rewards Program
● Updated POS system allows for new rewards program
● New customers receive 20% off total purchase
● Used to gather points to receive special coupons
● Send mass text messages to when sales start
○ Customers can opt out by sending STOP
● Amber&Ivory card or ApplePay integration
7. Search Engine Optimization
● SEO will help to expose the brand to consumers more when they search for
Amber&Ivory.
● Keywords will bring Amber&Ivory to higher positions on the Google search
engine.
● Keywords include:
○ amber&ivory
○ ivory&amber
○ amberandivory
○ ivoryandamber
○ example: amber&ivory dallas
■ Customers can add in locations as well.
8. SWOT Analysis
Strengths
● Located in five different fashion centers
● Loyal customer base
● Customer interaction through social media and
other platforms
● Interactive technology on e-commerce website
● Loyalty program boosts customer relationships
● Acquiring new customers and engaging with
existing customers
Weaknesses
● Interactive technology currently not utilized in
stores
Opportunities
● Overall market trend for teen retailers is in slower
demand
● Use of RFID tags and other technologies that
could be used in stores
Threats
● New technology that could threaten the way
Amber & Ivory run their current business
● New companies with a similar assortment and
similar price points
9. Cost Breakdown
HootSuite $18,000 per year
Photographer/Zoom Feature Cost $4,000 ($10 per photo; 400 photos total) (one time cost)- Photographer
$8,400 (one time cost)- Zoom Feature
SEO Feature $1,200 per month ($6,000 per year)
ApplePay $3,000 (one time cost) (10 registers x $300)
Updating the POS System $1,250 per month ($15,000 per year) ($250 per location x 5 stores x 12)
Developer Bonus +5,600 to salary
Final Cost $60,000 (All budget utilized)
10. Metrics
Platform Expected ROI
Facebook % Increase in likes
Twitter % Increase in followers
% Increase in hashtag use
Pinterest % Increase in repins
Instagram % Increase in likes
% Increase in hashtag use
WOM % Increase in stickiness
Email % Increase in read rate
