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Attracting gen y
- 7. The Gen Y Culture:
• Individualistic
• Authentic
• Transparent
• Service
• Fun
- 15. 7 Elements of Relevance
1. Talent
2. Style
3. Communication
4. Technology
5. Authenticity
6. Influence
7. Youthfulness
- 23. 5 Must-Have Tools:
1) Logo*
2)Web site*
3)Marketing collateral*
4) Stories
5) Facebook
*That doesn’t suck