1. Justin D. Dietzler
7212 Cornelia Drive (952) 261-5346
Edina, MN 55435 dietz126@d.umn.edu
EDUCATION
University Of Minnesota Duluth
Bachelors of Business Administration May 2013
Major: Marketing Minor: Psychology
Relevant Coursework
Consumer Behavior Marketing Research Sports Marketing
Strategic Management Business Communications Human Resource Management
Social Media Marketing Advertising & Marketing College Writing
PROFESSIONAL EXPERIENCE
Online Marketing Specialist, Josh Sprague, Realtor, Edina, MN, February 2015 to Current
• Day-to-day management and development of editorial content on social media platforms
• Increased following on all social media platforms. Facebook: 240 page likes to 1,058 page likes.
Twitter: 200 followers to 810 followers. Instagram: 64 followers to 254 followers
• Created social media advertisements that increased reach, page likes, traffic to website and post
engagement
• Created and executed local SEO strategies that increased organic visibility, traffic and
conversions
• Implemented off-site SEO strategies to optimize profiles and improve SEO
• Increased monthly website traffic by five times the average amount
• Performed site analysis, keyword research and mapping, and assess link building opportunities
• Wrote blog posts on relevant topics that captured readers’ interest, increased SEO, provided
helpful information, and increased link building
• Used social media monitoring tools and Google Analytics to measure results and report on
metrics
Marketing Specialist, Target, Minneapolis, MN, November 2014 to December 2014
• Created and implemented accurate, compliant, and on-brand promotional materials and in-store
signing
• Partnered with merchants and global team to recommend and implement the best pricing,
promotional handles, and rotation strategies to ensure legal compliance and meet business
needs
• Ensured deadlines were met and accurate pricing was reflected at POS (point of sale) and on-
brand in-store signs were completed
• Project managed pricing and promotion project to ensure that workload is balanced and timelines
were met for the team working on each project
• Maintained relationships with the entire project team including local and global partners
Intern / Internet Marketing Analyst, Mayweather Promotions, Las Vegas, NV, February 2013 to July
2014
• Executed special events, projects, and media days for Floyd Mayweather Jr. and 11 other fighters
• Assisted with the selling of Mayweather Promotion merchandise in the office and on press tours
• Took incoming calls and answered questions about Mayweather Promotion fighters, merchandise
and events
• Assisted with the creation and execution of social media campaigns to promote fights, increase
worldwide brand awareness, deliver quality content, and increase the following and interaction

2. across all platforms. Facebook: 63,195 page likes on February 24, 2013 to 274,692 page likes on
July 17, 2014. Twitter: 40K followers in February to 120K in July 2014
• Performed market research and provided insights on social media campaigns, Facebook
advertising, SEO trends, and boxing events
• Developed a system for database management which included the creation of spreadsheets for
flight schedules, inventory, boxing equipment and more
• Created merchandise manuals and merchandise catalogs for each city of the Mayhem press tour
• Assisted with the planning and creation of Mayweather Promotions online newsletters
Intern, SMCpros, Minneapolis, MN, June 2013 to December 2013
• Developed messaging strategies for one client on two social media platforms
• Created and implemented SEO strategies for three clients to gain more organic traffic and
increase conversions
• Day-to-day management and development of editorial content for three social media platforms
• Used social media monitoring tools and Google Analytics to measure results and report on
metrics
• Set up and designed YouTube annotations for one client to keep viewers on or subscribe to their
YouTube channel
• Created SEO and social media educational decks for internal and external audiences
• Created advertisements on both Facebook and Google
• Created blog posts on relevant topics that captured readers’ interest, increased search visibility,
provided helpful information, and increased traffic
Director of Marketing Intern, Minnesota Wilderness Cloquet, MN, November 2012 to March 2013
• Sold Minnesota Wilderness Hockey apparel during games
• Contacted and worked with local media coverage providers
• Made calls on a regular basis to business for ticket sales, sponsorships, and guest invitations to
Wilderness games
• Followed up with post-game calls to businesses to build relationships and repeat business
• Contacted community event organizers to involve the team and give back to the community
• Kept a positive attitude and friendly interaction with players, coaches, fans, and colleagues
• Obtained 5 sponsors for the Minnesota Wilderness Jr. A hockey team from January to March
2013
• Created a Facebook plan for the Minnesota Wilderness Jr. A hockey team which: increased page
likes by 58%, increased total reach by 8 times, and increased number of people talking on page
by 4.9 times over the course of my internship
• Developed a marketing plan for the Minnesota Wilderness Jr. A hockey team which helped
increase average home game attendance by nearly 40 percent
COMPUTER SKILLS
Microsoft Word, Excel, Google Analytics, Google, Google Places, Google+, YouTube, Facebook,
Twitter, LinkedIn, Screaming Frog, PowerPoint, Constant Contact, Adobe Premiere, Word Press
ACTIVITIES AND SERVICE
Brand Ambassador - Coca-Cola (2014)
Participant - Minnesota Duluth Softball Pink Game promoter (2013)
Teaching Assistant - Sports Marketing (2013-Present)
Brand Ambassador - Zenith Social Media Conference (2013)
Volunteer - Minnesota Duluth Bulldog Buddy Program (2009-Present)