4. Propellant Media, LLC is a modern (digital centered) media consultancy. We
help our client maximize engagement with their Clients and prospects.
What We Do: We specialize in understanding and maximizing interactions
across digital channels.
How: Starting with “data-led” insights we integrate online display
advertising, paid search marketing, mobile and social media platforms to
transform client - customer and prospect interactions.
WHO IS PROPELLANT MEDIA?
5. We exist to DEMOCRATIZE the digital (programmatic) advertising market-
place. The tactics we offer in the past have only been available to firms
who can spend $20,000 per month or more on digital display advertising.
We NOW enable emerging (and local) businesses to access the benefits of
integrated digital media plans, including - programmatic display
advertising, search engine marketing, mobile and social media marketing.
PROPELLANT MEDIA VALUE PROP
7. PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS
We leverage targeted programmatic digital
advertising on behalf of Clients to…
• Reach users who have visited your website
• Reach users in a defined geography
• Target those interested in your product
• Reach users reading content relevant to your
products & services
• Target customized audiences with customized
creative
8. PROGRAMMATIC can provide superior value in all three key areas of marketing:
raising awareness, driving sales and customer engagement.
PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS
11. PROPELLANT MEDIA SEARCH AND
PROGRAMMATIC - STANDARD OFFERINGS
1. SEARCH ENGINE MARKETING – We make sure clients and prospects can find you when
conducting searches on Google, Bing, Yahoo, etc.
2. SITE RETARGETING – We re-market to clients and prospects who have visited your main
website: http://www.yourcompany.com.
3. SEARCH RETARGETING – Leverage your keyword history and data to extend the successes
and learnings from your paid search campaigns.
4. KEYWORD/CONTEXTUAL TARGETING - Target prospects who have interacted with content
and topics related to the products and/or services your firm sells.
12. PROPELLANT MEDIA PROGRAMMATIC –
PREMIUM SERVICES AND OFFERINGS
1. FACEBOOK CAMPAIGN EXTENSION – We can extend your campaigns onto Facebook. This dramatically
increases reach and frequency for most campaigns.
2. CRM Targeting - Show your current clients and/or prospects your advertising as they surf the web. We
create a digital target list by leveraging your email and/or physical mail address databases and lists.
Note: 50% is the typical off-line to on-line match rate.
3. COMPETITIVE AND CONTEXTUALLY RELEVANT DOMAIN/URL RETARGETING - Serve advertising to
prospects who have visited your competitors websites.
4. VIDEO TARGETING – Extend the reach of your TV advertising (and get greater ROI on production
assets) by serving video ads to the same target audience online.
5. GEO-FENCING – Target consumers based on your location and/or your competitor’s locations. This
tactic can be used for customer engagement and conquest marketing.
6. LEVERAGING 3RD PARTY SEGMENTS (BETA) – Leverage existing databases of consumers who have
been identified to be in your target audience. This can potentially give campaigns a faster start.
