2) Build your profile on JustGiving

Getting started with JustGiving
Step 2: Build your profile
for causes

2. Build your profile
Build your profile
Make your profile and JustGiving pages an
extension of your brand.
In this short presentation, we’ll show you
where to go to:
• personalise your profile
• set your brand colours
• add a thank you message.

Personalise your profile
Your profile on JustGiving is where you can tell your story
and people can show they care about your cause –
they can like, share, give or fundraise with just one click.
Let’s take a look at how you can make it look its best!

Personalise your profile
This is the page people go to when they
want to start giving or raising money for
you, so we recommend adding the
following content so you can give it a
personal touch:
your logo
your impact statement
your description
your donation prompts.
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How to add your logo
• Log into your account and go to the
Branding & settings tab.
• Select Logo, description and social
media.
• Go to Edit your logo and description
and click Change logo.
• Select the version of your logo you
would like to upload. It has to be a jpeg,
jpg, gif, bmp or png file under 3MB.
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What’s an impact statement?
Your impact statement is your charity's short
story – what you do and why you do it in 80
characters.
It's short and snappy so it's easy to share on
social media and mobile phones. That means
when people share their donation or
fundraising page on social media, your story
fits easily in a tweet or Facebook share.
TOP TIPS
Use keywords about your cause – your
impact statement is split into two, so try to
include keywords about your cause in both parts.
Think about your potential audience – what do
people need to know and what would make them care
about your cause?
Be specific – space is tight so avoid complicated,
long words. Use simple and emotive language that
gets to the point and has impact.

How to add your impact statement
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media.
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• Go to Your charity's impact
statement and enter your text. Each part
is 40 characters long and it will tell you
what you have left in each box.
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• Click Publish.
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How to add your description
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media.
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• Scroll down the page to the section
called Your charity's description and
enter your text.
• Click Publish.
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How to add your donation prompts
• Log in and click on Fundraising tools.
• Select Donation prompts.
What are donation prompts?
Donation prompts (sometimes known as a
‘shopping list’) help people understand the
potential impact of their donation and allow you
to suggest how much they should give.
For example:
$10 would buy a coat for one of our dogs
at a rehoming centre
$20 would vaccinate a dog against
infectious diseases
$100 would neuter a dog helping prevent
unwanted puppies
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3. Spread the word
How to add your donation prompts (cont.)
• Select your currency.
• Add donation prompts for one-off donations and
click Save changes.
• If you’re a UK charity, you can also add donation
prompts for monthly donations. Then click Save
changes.
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Set your brand colours
Create a colour scheme that reflects your brand and
which appears on all JustGiving pages created for your
cause.
Here’s how you can make your mark.

How to set your brand colours
• Log in and click on Branding &
settings.
• Select Fundraising page colours.
• Either enter the Hex codes used for your
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brand colours...
• ... or use our colour picker to choose the
colours you’d like to appear on
fundraising pages created for your
organisation.
• Click Save changes.
Don’t worry! You can change these
colours at any time by repeating these
steps.
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Add a thank-you message
Write a thank-you message so people know how much
their donation means to your organisation. They’ll see it
at the end of the donation process and in their donation
receipt email.
Here’s how you can add yours.

How to add your thank-you message
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• Log in and click on Branding & settings.
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• Select Thank-you message.
• Click Edit.
• Add your personalised thank-you message.
• Click Save.
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3. Spread the word
Get help and support
When you need a helping hand or a little bit of advice,
we’re here to support you.
Here’s how you can find answers to your questions
and contact us.

Help and support for you
Need a little reminder of how to do
something on JustGiving? No problem.
Visit our online support area and you’ll find
lots of helpful Q&As.
But don’t worry, if you can’t find the right
answer to your question, you can
send us an email or give us a call:
• 0345 078 2063 for UK
• (02) 8417 3025 for Australia
• 015530176 for Ireland
• 05808 5289 for Hong Kong
justgiving-charity-support.zendesk.com

Congratulations!
You’ve built your profile.
Move on to the next step and start spreading the word:
- Step 1: Take the tour
- Step 2: Build your profile
- Step 3: Spread the word X
- Step 4: Connect with givers X
- Step 5: Track success X

2) Build your profile on JustGiving

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2) Build your profile on JustGiving