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The Importance of Being
Storytellers
Mark Jones
@JustAnotherMark
Items Have Stories
● Our favourite things aren’t the most practical
● New items have potential stories
Physical World
● Violin itself unremarkable
● Value comes from the story
● Most obviously antiques
Oxfam Shelflife
● QR code on donated items
● Stories
● 52% sales increase in 1st Two Weeks
Ebooks & Downloads
● Perceived value in content
● Discrepancy in prices people will pay
● Physical product has story potential
Web Development
● No ‘product’ (or ‘content’)
● Provide platform for client
● Site works or it doesn’t
Site Stories
● Applies to previous work or for a pitch
● Intertwine your process into client story
● Describe how your process adds value
● Build trust with context
Developer Stories
● Explain:
○ Why you’re different
○ How you became different
○ How this project fits your growth
Tl;dr
● Facts are good
● Stories are also good
● Use both
References
● Digital Human Series 4 Episode 4
○

http://www.bbc.co.uk/programmes/b03f92q7

● BBC News
○

http://www.bbc.co.uk/news/uk-england-wiltshire-24582739

● Oxfam Shelflife
○

http://shelflife.oxfam.org.uk/

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The Importance of Being Storytellers

  • 1. The Importance of Being Storytellers Mark Jones @JustAnotherMark
  • 2. Items Have Stories ● Our favourite things aren’t the most practical ● New items have potential stories
  • 3.
  • 4. Physical World ● Violin itself unremarkable ● Value comes from the story ● Most obviously antiques
  • 5. Oxfam Shelflife ● QR code on donated items ● Stories ● 52% sales increase in 1st Two Weeks
  • 6. Ebooks & Downloads ● Perceived value in content ● Discrepancy in prices people will pay ● Physical product has story potential
  • 7. Web Development ● No ‘product’ (or ‘content’) ● Provide platform for client ● Site works or it doesn’t
  • 8. Site Stories ● Applies to previous work or for a pitch ● Intertwine your process into client story ● Describe how your process adds value ● Build trust with context
  • 9. Developer Stories ● Explain: ○ Why you’re different ○ How you became different ○ How this project fits your growth
  • 10. Tl;dr ● Facts are good ● Stories are also good ● Use both
  • 11. References ● Digital Human Series 4 Episode 4 ○ http://www.bbc.co.uk/programmes/b03f92q7 ● BBC News ○ http://www.bbc.co.uk/news/uk-england-wiltshire-24582739 ● Oxfam Shelflife ○ http://shelflife.oxfam.org.uk/