AITPM Conference Presentation - David Sanders

Managing CBD Freight
Sydney
David Sanders
CEO
MobileDOCK P/L
A Bestrane Group Company
0409200786
© MobileDOCK Pty Ltd 2018
Intelligent Docks for Smart Cities

Thinking logically but not collectively
Benefits of adding animals adhere to each Farmer alone,
.. But Costs are shared.
The tragedy is that ultimately no farmer will be able to graze the field, due to
overconsumption.
Tragedy of the Commons Published in 1968 by Garret Hardin

Tragedy of the Commons: Delivery Edition
Increasing Populations
Increasing Demand
Increasing Service
Increasing Congestion
Increasing Fines
Decreasing Space
Cities are Hungry Constraints are escalating
The ability to deliver is a form of infrastructure that
needs to be shared across the community

Many examples of this story in action

Retiming ?, Increased Fines?, Consolidation Centres

Communities are Cities

Left uncontrolled, Traffic Swarms

But swarms can be managed into Ant Trails
Control the
Destination

Influence the
Network


Sydney CBD On Street Commercial Parks
http://mysydneycbd.nsw.gov.au/interactive-
maps?field_map_type=loadingzones

Sydney CBD On Street Loading Zone Usage FY 2016
Almost 1.4 Million
loading Zone
“events” in 2016
Excludes:
• Out of area
• Public car parks
• Private Loading Docks
• Non recorded
Source: Transport for NSW
Loading Zone Push Pin data FY 2016
Over 10,000
parking events per
day
https://public.tableau.com/profile/cbdtf#!/

Sydney CBD On Street Commercial Parks
Excludes:
• Out of area
• Public car parks
• Private Loading Docks
• Non recorded
Pitt St alone is
responsible for
almost a quarter of
these

0%
2%
4%
6%
8%
10%
12%
14%
0
200
400
600
800
1000
1200
1400
1600
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
CommercialParking"events"
Time of Day
Sydney CBD average On Street Commercial parking events
Mon Tue Wed Thu Fri
10 o’clock is consistently the busiest time
https://public.tableau.com/profile/cbdtf#!/Source: Transport for NSW

MobileDOCK
0%
2%
4%
6%
8%
10%
12%
14%
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Percentageofdailydeliveries
Sydney CBD Commercial "Loading events"
Average MobileDOCK Push Pin
10 o’clock is consistently the busiest time

The CBD Delivery problem
Supplier
Receiver
Buyer
Carrier

The CBD Delivery problem
• Manual / No Defined Processes
• Unscheduled Arrivals
• Excessive Dwell Time
• Unauthorised Vehicles
• Limited Ability for Compliance
• Traffic Congestion
• Dock Utilisation
• Wait time
• Unidentified Delivery
• No Accountability
• Lost Revenue
• Uncertainty
• Liability
Issues Consequences

Cities are Communities

Request
Appointment
Approve
/Reject
Appointment
Modify
Appointment
Details
Track ETA
View ETA
Record Arrive
/ Depart Park
Monitor
Parked
Vehicles
Generate
Reports &
Alerts
Analyse &
Improve
The MobileDOCK Transaction Plan/ Execute/Communicate

The MobileDOCK curve is earlier and more distributed
MobileDOCK
0%
2%
4%
6%
8%
10%
12%
14%
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Demand “Retimed”
MobileDOCK Transactions
MobileDOCK
0%
2%
4%
6%
8%
10%
12%
14%
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Benefits accrue to all parties
Supplier
Receiver
Buyer
Carrier
Fast Turnaround
Times
No Queuing
Cheaper Freight
No Demurrage
Visibility of
Deliveries
Visibility of
Deliveries
Minimise Space
Curfew control
Priority control
Security

From ….
Results …
To ….
12:46PM on one of their busiest days

Communication flows both ways: Emergency Response
Supplier
Receiver
Buyer
Carrier
On 9th November 2016 a crane
malfunctioned on the 51st floor of Tower 1
leaving a Cherry Picker dangling
precariously over high traffic areas
MobileDOCK was used to:
• Cancel and broadcast all incoming
bookings
• Close the site to any additional
bookings
• Selectively enable priority deliveries to
be automatically approved
No Congestion, No confusion, 100%
visibility

• Over 90% of appointment bookings being made and approved
automatically via the web with NO INTERACTION required
from Dock Management
• Over 3,000,000 appointments completed
• Average Dwell time onsite has fallen from 44 mins to approx.
25 mins
• Congestion has been eliminated from the sites.
• Unauthorised vehicles being identified before entry to site
• Visibility of who is arriving, why they are coming and how long
they intend to stay enabling increased site security
MobileDOCK connects a community

Managing On Street Loading Zones
• Establish On Street Loading spaces designated for commercial use by MobileDOCK users
• Carriers request a booking via MobileDOCK requesting a specific Zone and time
• MobileDOCK auto assesses availability at that time and either:
• Confirms availability
• Suggests 5 other options after the preferred time for the carrier to select
• MobileDOCK assigns the space and sends through appointment confirmation
• Driver opens MobileDOCK app, inputs registration and obtains ETA and suggested route
• Driver arrives at the loading Zone and occupies one of the spaces (NB MobileDOCK will confirm
availability of the Zone not the space)
• Driver uses MobileDOCK from Driver’s phone to automatically detect arrival at Zone
ZONE
BOOK ONLINE
www.mobiledock.com
9AM – 4PM
MON - FRI
9AM – 12PM
SAT
ZONE
BOOK ONLINE
www.mobiledock.com
9AM – 4PM
MON - FRI
9AM – 12PM
SAT

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