Jumia Egypt's presentation in ArabNet about taking retail and e-commerce in Egypt to the next level

1. www.jumia.com.eg
TAKING RETAIL
TO THE NEXT LEVEL
IN EGYPT AND MIDDLE EAST
March, 2013
Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Mattia.perroni@eg.jumia.com
STRICTLY CONFEDENTIAL
Shop Smart. Shop Online
@JumiaEgypt

2. AGENDA
• BEFORE JUMIA EGYPT
• ROCKET INTERNET WORLDWIDE
• HOW TO ENABLE INNOVATION IN MIDDLE EAST
• IT IS NOT JUST ABOUT A GOOD IDEA
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3. WHAT HAPPENED BEFORE JUMIA EGYPT
•
Undergrade at Bocconi University of Milan and Master of Business Administration at Koç University
(Turkey), Fudan University (Shanghai)
•
2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices
•
Founded two companies: one operating withing the LED and Digital signage e-commerce market in
Italy and the other one is active in the digital advertisment industry
•
Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now the biggest
online retailer in South East Asia
•
Moved to Egypt in 2012 as CEO of Jumia Egypt
•
Love football and technology
•
I personally think that energy, passion and dedication are my keys to succeed
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4. A WORLDWIDE LEADING COMPANY IN E-COMMERCE
www.jumia.com
Jumia is part of Rocket Internet: The leading online
VENTURE BUILDER worldwide
Selected Ventures, Rocket Internet, 2013
MORE THAN €2 BILLION revenue IN INTERNET START-UPS WORLDWIDE
150+ VENTURES WORLDWIDE
15.000+ EMPLOYEES WORLDWIDE
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5. Market Potentials, Infrastructure and People enable the
community to innovate and create through technology
MARKET POTENTIAL
INNVOATION
INFRASTRUCTURE
TECHNOLOGY
PEOPLE
ENTREPRENEURSHIP
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6. Retail Internet Penetration in Egypt is growing to catch
up with more developed countries
USA (1999-03), Others (2005,2009) and EG (2012-16F):
Online Retail penetration as % of total retail,
• Egypt following the trend of the
more Internet developed
countries
• Egypt expected to reach about
5% online retail penetration
during 2016
Year 1
Year 2
Year 3
Year 4
Year 5
% Online retail over total US
% Online retail over total Eg
% Online retail over total Turkey, Europe, SEA
Source: McKinsey Global Institute, Jumia Analysis
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7. Egypt is both better and worse than the rest of the
Middle Eastern countries because of its people
•
During the Egyptian revolution the penetration of Facebook
increased signigficantly making Egypt the second fastest Facebook
growing country and among the 10 largest Facebook countries
worldwide (and Jumia the fastest growing page in Egypt)
•
Repurchase rate correlation with net promoter score is the
highest we ever experienced
• «Give an Egyptian a good experience the first time and he
will never change. On the other hand give him a bad first
time and he will tell all his friends forever»
•
BETTER EXPLAINED IN THE NEXT SLIDE
FACEBOOK
PENETRATION
LOYALTY TO THE
EXPERIENCE
ENTERPRENEUR
INSIDE
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8. EGYPT IS FULL OF CREATIVE ENTREPRENEURS!
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9. Back to Basics the root cause of why people shop
online
WHY DO YOU
SHOP ONLINE?
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10. The main reason why people shop online is different from
developed countries and developing countries
WHY DO YOU SHOP ONLINE?
Low
Level of e-development of the country
PRICE
AFRICA
High
TIME
MIDDLE
EAST
SOUTH
EAST ASIA
SOUTH
AMERICA
EUROPE
USA
Source: Jumia Analysis
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11. Customers are more and more into online shopping
Jumia EG: Conversion Rate, 2013
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12. IT IS NOT ABOUT IDEAS, IT IS
ABOUT
EXECUTION, PEOPLE AND
THE MARKET YOU ARE IN
HOW DO YOU MAKE A BUSINESS SUCCESSFUL?
Idea
10%
People
30%
Market
30%
Execution
30%
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13. THANK YOU
Mattia Perroni
Founder and CEO
mattia.perroni@eg.jumia.com
Shop Smart. Shop Online
Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Mattia.perroni@eg.jumia.com
13

14. ROCKET INTERNET, MILLICOM & MTN, - THE OWNERS OF THE LARGEST
ONLINE AFRICAN RETAIL
www.jumia.com.eg
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15. JUMIA IS TRANSFORMING THE AFRICAN MARKET BY TAPPING INTO AFRICA‘S
MOST PROMISING MARKETS, TARGETING 600M+ PEOPLE
Jumia Egypt
 Launched in 2012
 HQ in Cairo
 250 people on the ground
Jumia Morocco
 Launched in 2012
 HQ in Casablanca
 100 people on the ground
Jumia Uganda
 Launch in Q1 2014
 HQ in Kampala
 10 people on the ground
Jumia West Africa
 Launched in Q2 2013
 HQ in Abidjan
 50 people on the
ground
Jumia East Africa
 Launch in Q1 2013
 HQ in Nairobi
 50 people on the ground
Jumia Nigeria
 Launched in 2012
 HQ in in Lagos
 500 people on the
ground
www.jumia.com.eg
Zando South and Austral Africa
 Launched in 2011
 HQ in in Cape Town
 150 people on the ground
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16. JUMIA IS TRUSTED BY THE BIGGEST BRANDS IN EGYPT & AWARDED AS A
WORLD LEADING NEW RETAIL LAUNCH
Previous winners of “World Retail Awards”
www.jumia.com.eg
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17. AND GIVE THEM A REASON TO KEEP COMING
Jumia EG: Conversion Rate, 2013
www.jumia.com.eg
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