Talk and discussion at uxcamp Europe ux (un)conference in Berlin. Looking at examples of Microfeedback such as micro surveys around the web and a little case study from our own webapp: Brandwatch Analytics.
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
1. Micro Feedback / Maximum Insight?
Let’s look at examples and share experiences
UXcamp Europe 2015
#uxce15
Julius Dietz | brandwatch.com | @juliusdietz
7. Leading Social Media Analytics
company. SaaS app.
Hiring…
UX Designer / Berlin
Product Manager / Stuttgart & Berlin
Java dev / Stuttgart
Offices in UK, US, DE, Singapore soon
Brandwatch?
9. “Microfeedback is little bits of
information collected from customers
at specific trigger points in your
product’s experience. The goal … is to
get definitive feedback about key
interactions with or outcomes from
your product.”
Sarah Doody in
Get Better Qualitative Data ... With Microfeedback
What is Microfeedback
15. When do you send out surveys?
Before launch
(learn about user)
After launch (quite some time)
(learn about happiness, get feedback)
Feedback Mechanisms / A closer look
57. Also… increased our pool of users to
easily talk to in future for research
Success! / Bonus
58. We’ve started another campaign
using the same mechanism for
another feature of the application.
We’ll try other tools like Intercom too
and compare engagment rates.
59. Check out Sarah Doody’s
blog posts on
Microfeedback.
→ kick started my interest
→ her ideas and examples
influenced this talk & our work a lot
→ (also sign up to Sarah’s weekly
UX newsletter!)
Further Reading
More examples also in Markus Pirker’s microfeedback
post on userbrain.net.