Unleashing Superheroes: Exploring the Power of Gamification Within L&D!

1. UNLEASHING
SUPERHEROES!
A GROWTH ENGINEERING WORKSHOP
PREPARED FOR: L’ORÉAL TRAVEL RETAIL
EXPLORING THE POWER OF
GAMIFICATION WITHIN L&D

2. WHO AM I?
MANAGING DIRECTOR OF GROWTH
ENGINEERING
WE CREATE GAMIFIED LEARNING
TECHNOLOGY SOLUTIONS FOR COMPANIES
LIKE EE, CISCO, HARD ROCK, FLIGHT
CENTRE AND MANY MORE!
TWO TIME GAMIFICATION COMPANY OF THE
YEAR (ACCORDING TO TRAINING
INDUSTRY)
THREE TIME #1 GAMIFIED LMS OF THE YEAR
(ACCORDING TO E-LEARNING EXPERT
CRAIG WEISS)
WINNER OF 40+ INDUSTRY AWARDS!

3. LEARNING &
DEVELOPMENT
IS…
KIND OF A
BIG DEAL!

4. PEOPLE ARE THE
ENGINES OF ANY
BUSINESS
THE BETTER YOUR
PEOPLE, THE
FASTER &
SMOOTHER THE
BUSINESS WILL RUN

5. IF PEOPLE
AREN’T
LEARNING,
BUSINESSES
WON’T GROW

6. ATTRACTING (&
KEEPING TALENT)
IS DIFFICULT
WITHOUT
PROPER
ONBOARDING,
MENTORING &
TRAINING

7. L&D IS A
TOUGH GIG
IT’S
UNDERFUNDED
& UNDER-
APPRECIATED!

8. LEARNING
TECHNOLOGIES
TO THE RESCUE!

9. …OR NOT!
THE INDUSTRY
IS FULL OF
DISAPPOINTING
TECHNOLOGY THAT
DOESN’T DELIVER!

10. 92% OF NEW
SOFTWARE PROJECTS
ARE CLASSIFIED AS
FAILURES. THE #1
REASON FOR THIS IS
DUE TO INTERNAL
RESISTANCE AND A
LACK OF
COMMUNICATION.
(SOURCE: CLO MEDIA)

11. L&D
PROFESSIONALS
ALSO HAVE TO
CONTEND WITH
THE FORGETTING
CURVE

12. HOW CAN WE
OVERCOME THIS
CHALLENGE?

13. THE LEARNING TECHNOLOGIES
INDUSTRY NEEDS TO LOOK AT HOW
PEOPLE OPERATE IN THE REAL WORLD

14. PEOPLE LOVE
THE INTERNET,
THEY LOVE
THEIR
MOBILES &
THEY LOVE
APPS!

15. WE OWN (ON
AVERAGE) 7.7
CONNECTED
DEVICES AND
USE 3.3 EACH
DAY
(SOURCE: ADOBE)

16. & SPEND MORE
TIME GAMING
THAN EVER
BEFORE…
THE AVERAGE MILLENNIAL
SPENDS 16.7% OF THEIR
MOBILE DATA PER DAY ON
GAMING APPS
(SOURCE: STATISTA)

17. SO WHY IS
E-LEARNING
STILL SO
RUBBISH?

18. OF COMPLIANCE
E-LEARNING
FAILS TO MAKE
ANY LASTING
BUSINESS
IMPACT
98%
(SOURCE: SAI GLOBAL)

19. WHY DO
MOST
LEARNERS
HATE
E-LEARNING?

20. & WHY ARE
ONLY 15% OF
ORGANISATIONS
‘VERY SATISFIED’
WITH THEIR LMS?
(SOURCE: E-LEARNING GUILD RESEARCH)

21. CHANGE IS
NEEDED!

22. WE NEED TO
MOVE FROM
A PUSH
CULTURE
TO A PULL
CULTURE!

23. TO UNLEASH A
SUPERHERO
WORKFORCE,
THEY NEED TO
WANT TO BE
SUPERHEROES

24. GAMIFICATION
PROVIDES THIS
INCENTIVE!

25. WHAT DOES
GAMIFICATION
IN LEARNING
TECHNOLOGIES
LOOK LIKE?

26. BADGES & XP!
VIRTUAL REWARDS FOR LEARNER’S
HARD WORK! (CAN ALSO BE USED
TO DRIVE ACTIVITY!)

27. LEVELS!
LVL 2
MARKERS OF PROGRESSION & STATUS,
THAT CAN ALSO GUIDE A LEARNER’S
JOURNEY THROUGH THEIR CONTENT!

28. LEADERBOARDS!
LEADERBOARDS ARE A GAME MECHANIC
THAT CAN TURN YOUR LEARNING
ENVIRONMENT INTO A SUPER-COMPETITIVE
ENGAGEMENT MACHINE!

29. A SOCIAL
ENVIRONMENT
SOCIAL IS THE BRIDGE BETWEEN KNOWLEDGE
AND BEHAVIOUR CHANGE! GAMIFICATION
DOESN’T WORK IF IT HAPPENS IN A VACUUM.

30. REWARD
CENTRE!EMBRACING INTRINSIC &
EXTRINSIC AWARDS
AND THE

31. DOING GAMIFICATION RIGHT…
REQUIRES
STRATEGY
YOU CAN’T JUST
THROW BADGES
AT THE PROBLEM!

32. “GAME SURE KNOWS HOW TO GET GAMERS TO PARTICIPATE…
COMPETITIVENESS AND BADGE HUNTING!” – A LEARNER COMMENT
OPERATE MORE THAN 320 STORES
AND EMPLOY MORE THAN 3,700
STAFF THROUGHOUT THE UK
IN THE FIRST THREE MONTHS THESE
LEARNERS LOGGED ON 40,600+
TIMES
98% OF ALL CONTENT WAS
COMPLETED WITHIN 2 WEEKS
AMP TRAINING HAS RESULTED IN A
94.3% UPLIFT IN THE AVERAGE
CUSTOMER BASKET SIZE.
GAME CASE STUDY!

33. EE CASE STUDY!
18,465 LEARNERS
19,877 VISITS (LAST 30 DAYS)
87% OF THEIR LEARNERS ARE UP
TO A MINIMUM OF LEVEL FOUR
92% OF LEARNERS IN EE SAY THEIR
LMS HAS INCREASED THEIR DIGITAL
SKILLS
“IF YOU’VE NOT YET CHECKED OUT THE DIGITAL
ACADEMY, IT REALLY IS ADDICTIVE - AND I'M NOT
STOPPING AT LEVEL 7, ESPECIALLY AS THERE ARE
NEW LEVELS COMING SOON.” - MARC ALLERA, CEO

34. WHY DOES
GAMIFICATION
WORK SO WELL
WITHIN L&D?
+ RECOGNITION & COMPETITION
ARE STRONG MOTIVATORS
+ IT HELPS TO TRANSFORM
EDUCATION INTO
ENTERTAINMENT
+ PROVIDES AN ENVIRONMENT
THAT ENCOURAGES REPLAYS,
FAILURE & EXPERIMENTATION

35. WHAT’S THE
NEXT LEVEL?
GAMIFIED
LEARNING
APPS!

36. PLAYER-VS-PLAYER
BATTLES
SUPER SOCIAL
CHALLENGES
BATTLES / CHALLENGES / QUESTS
LEADERBOARDS

37. THAT HELP
TO TAKE
LEARNERS
ALONG
BLOOM’S
TAXONOMY!

38. & APPEAL
TO OUR
DIMINISHING
ATTENTION
SPANS!
MICRO-LEARNING IS
17% MORE EFFICIENT
(SOURCE: THE JOURNAL OF APPLIED PSYCHOLOGY)

39. L&D
SOLUTIONS
WITHOUT
GAMIFICATION
ARE DOOMED
TO FAILURE…

40. …BUT WITH
GAMIFICATION
ANYTHING IS
POSSIBLE!

41. THANK YOU FOR LISTENING
WE LOOK FORWARD TO YOUR QUESTIONS!