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1. CREATING A DIGITAL
LEARNING STRATEGY FOR
A Growth Engineering Presentation
Created: May 2017
WWW.GROWTHENGINEERING.CO.UK
@GROWTHENGINEER / @JULIETTEDENNY
UNLEASHING
SUPERHEROES
THE MODERN WORKPLACE

2. THE
TRADITIONAL
METHOD OF
DELIVERING
ONLINE
TRAINING IS
BUILT ON A
FALSE
PREMISE AND
MUST BE
DESTROYED!

3. IT ASSUMES
THAT ONE-
OFF
LEARNING
EVENTS ARE
EFFECTIVE

4. BUT LEARNING IS A
JOURNEY
…NOT A
DESTINATION!

5. OF ANY LEARNING INTERVENTION?
WHAT’S THE

6. THE GOAL
SHOULD BE
BEHAVIOUR
CHANGE
HOW ELSE WILL
IT DRIVE A
RETURN ON
INVESTMENT?

7. INFORMATION
DUMPS ARE…
EASY

8. CHANGING
BEHAVIOUR
IS…
HARD(BECAUSE YOU HAVE TO
GO FURTHER ALONG
BLOOM’S TAXONOMY)

9. GROWTH ENGINEERING’S
TRIED & TESTED FIVE STEP
BEHAVIOUR CHANGE FORMULA
INTRODUCING…

10. IT NEEDS TO BE…
FUN!

11. BECAUSE
ENTERTAINMENT
ALWAYS BEATS
EDUCATION!
(WE GRAVITATE
TOWARDS THINGS
WE LIKE TO DO)

12. DID YOU KNOW:
GAME-BASED
LEARNING
SCORES 11%
HIGHER THAN
TRADITIONAL
LEARNING IN
TERMS OF
FACTUAL
KNOWLEDGE!
SOURCE: THE UNIVERSITY OF
COLORADO

13. BUT IT ALSO
NEEDS TO
SUIT THE
WAY WE
WORK NOW.
IT NEEDS TO BE…
MOBILE!

14. BECAUSE WE OWN (ON AVERAGE) 7.7
CONNECTED DEVICES AND USE 3.3
EACH DAY
SOURCE: ADOBE

15. AND IN
SEPTEMBER
2016, MOBILE
USAGE
OVERTOOK
DESKTOP FOR
THE FIRST TIMESOURCE: THE TELEGRAPH

16. IT ALSO
NEEDS TO BE
DELIVERED
IN:
BITE…
SIZED…
CHUNKS…
OVER…
TIME!

17. BECAUSE
MICRO-
LEARNING IS
17% MORE
EFFICIENTSOURCE: THE JOURNAL OF APPLIED PSYCHOLOGY

18. AND THE AVERAGE
HUMAN’S ATTENTION
SPAN IS GETTING
SHORTER…
2000: 12 SECONDS
2015: 8 SECONDS
(GOLDFISH HAVE AN ATTENTION
SPAN OF 9 SECONDS!)
SOURCE: THE TELEGRAPH

19. AND IT’S
QUICKERQUICKER
EASIERAND EASIER
TO MAKE!
(AND CHEAPER)

20. IT NEEDS
TO OFFER
REINFORCEMENT
SOCIAL
LAST BUT NOT LEAST…

21. BECAUSE 90% OF ALL LEARNING
EXPERIENCES ARE INFORMAL
SOURCE: 70:20:10
AND BECAUSE SOCIAL IS THE BRIDGE
BETWEEN LEARNING AND BEHAVIOUR!

22. IT NEEDS TO BE:
FUN
IN SUMMARY
MOBILE
BITE-SIZED
CAMPAIGN-DRIVEN
SOCIAL

23. WHAT WOULD A SOLUTION LIKE THIS
LOOK LIKE?

24. QUESTS SCREEN KNOWLEDGE BATTLES SOCIAL CHALLENGES

25. GAMIFICATION SOCIAL EXPERTS

26. MOUNTAIN MASTER BUBBLE BLASTER LANE LEGEND

27. LEARNING
CAMPAIGNS
ARE THE
FUTURE!

28. THANK YOU FOR WATCHING!
ANY QUESTIONS?UNLEASH YOUR INNER SUPERHERO AT STAND 138
WWW.GROWTHENGINEERING.CO.UK
@GROWTHENGINEER & @JULIETTEDENNY