The webinar covered staff engagement strategies for sustainability initiatives. It discussed why staff engagement is important for driving change and maintaining momentum. Some key engagement tactics included showing commitment from leadership, keeping staff informed through various communication channels, connecting initiatives to organizational values, forming green teams to represent different departments, running targeted campaigns with goals and incentives, celebrating successes, and making initiatives fun through connecting them to events and encouraging social aspects like volunteer activities. The webinar provided resources from Julie's Bicycle for further supporting environmental reporting and staff engagement efforts.

1. WEBINAR STARTING AT 11AM
Today’s Topic:
Staff engagement
Julie’s Bicycle is a registered charity: England and Wales no. 1153441.

2. Staff engagement: planning, engaging, acting and
maintaining momentum
Top tips on how to engage your staff with sustainability and keep
them motivated.
Luke Ramsay and Lucy Latham – Julie’s Bicycle

3. Housekeeping

4. Webinar Series
• Weekly webinars for NPO, Bridge and MPM
• Now until May 13nd (reporting deadline is May 30th)
– Basic training
– Specialist advice depending on type of organisation
• Venues and Cultural Buildings
• Offices
• Outdoor Events
– Taking it further
• Touring
• Productions and Exhibitions
• Communicating success
• Staff engagement

5. Environmental reporting: the basics 02/04/14
Updating Environmental Policy and Action Plan 02/04/14
Specialist advice: Cultural Buildings and Venues 09/04/14
Specialist advice: Offices 09/04/14
Environmental reporting: the basics 16/04/14
Updating Environmental Policy and Action Plan 16/04/14
Specialist advice: Outdoor Events 23/04/14
Going further: Sustainable Touring 30/04/14
Going further: Sustainable Productions and Exhibitions 30/04/14
Communicating success: how to effectively communicate your initiatives and stories 07/05/14
Staff engagement: planning, engaging, acting and maintaining momentum 13/05/14
To register: http://www.juliesbicycle.com/resources/ace-npos/Webinars-2014

6. Today’s agenda
• Introduction to Julie’s Bicycle
• Environmental reporting requirements – a reminder
• Environmental reporting results from 2012/13
• Staff engagement:
• Why
• How
• Campaigns
• Support and resources
• Trouble shooting Q&A

7. 3-year partnership with Arts Council England to
support major funded organisations – 2012 to 2015
Julie’s
Bicycle
Research Networks
Consultancy
Resources
Training
Events
Thought
Leadership

8. Arts Council Requirements
1. Update your environmental policy and
action plan.
– Notify us using the IG Tools
2. Collecting data on energy and water use
from April 2013 to March 2014
– Submit using the IG Tools
Reporting deadline: 30th May 2014

9. Input
2013/2014
data
&review
results
Policy &
Action
Plan
update
Notify JB
by 30th
May via
IG Tools
Include in
Annual
submission
Process
TO DO NOW

10. Julie’s Bicycle Support
Rest of 2014
• 2nd webinar series: 11 webinars
• Third annual roadshow in winter 2014
• Continuous phone & email support with data entry,
EP, AP
Other relevant work
• Grants for the Arts programme
• Sustaining Creativity
• Culture Change (East)

12. Reporting on the IG Tools
• Add 2013/14 data to your offices, venues and outdoor events
• Account for:
– Energy
– Water
• Relevant tools:
– Venues/Cultural Building
– Office
– Festival/Outdoor Event
• Taking it further:
– Waste
– Travel
– Tours
– Productions

13. IG Tools support
• To register/sign in: www.ig-tools.com
• Key resources:www.juliesbicycle.com/resources/ace-
npos/ace-ig-tools
– Demo videos on ‘how to’ on Julie’s Bicycle website
• Email or phone support from Julie’s Bicycle

14. Engaging staff

15. Why?
• Staff behaviour is powerful
• 3rd of energy savings in UK carbon budgets can come from
individuals taking action (UK Energy research centre)
• Engaged employees try 50% harder, 20% better and 80%
less likely to leave an organisation
• Change is very ineffective without staff engagement
• Can cause unnecessary tensions
• Not making the most of successes
• Some of the best ideas come from staff engagement
• Obvious benefits around organisation reputation

16. How?

17. Showing commitment is
important….
• Its important that your policy is signed off from the top
of the organisation
– It gives people a mandate to act on
– Important for leadership too
– Staff understand how their actions fit into wider
strategy
– Gives space for people to act and give ideas
• Through policies and certifications

18. Keep people in the loop…
• Really important to keep people up to date with
changes
– Agenda item on team meetings
– Green updates or inclusion on staff newsletter
– Give people a forum to discuss ideas
– Training where ever necessary
– Join up with other local organisations, or piggy-
bag existing networks

19. Connect to Values

20. • People might get involved in an energy saving campaign for
different reasons. E.g. an enhanced company reputations,
financial savings, tips to use at home, opportunity to support a
charity through savings achieved, the social aspect of getting to
know other members of staff
• Be positive about the difference you can make, so that people
believe that change can be meaningful and effective
– Simply spelling out the facts of negative environmental
impacts and climate change, even if they seem compelling,
are not always effective
– Make the link between environmental issues at work, global
issues and people’s home and personal life
– If you put a campaign in place, please make sure you will be
able to monitor the impact of people’s actions in increasing
recycling and communicating this

21. Green teams
• Conduct a staff environmental survey to understand
who will be interested in engaging with environmental
sustainability
• Good to get representatives from across the
organisation
• Identify any funds that you can use for the green
team
• Can be used as social occasions too – e.g. lunch
clubs, might want to also consider volunteering too

22. Engaging
• Catalyst effect
• Key behaviours that may lead to the adoption of other
behaviours with a similar underlying ideology
• E.g. micro-generation
• Halo effect
• Giving public praise and enthusiasm to an employee is
likely to encourage them to do more in future
• Virtuous Escalator
• Get people to make any step, no matter how small
• Social norms
• Proven time and time again to be

23. Campaigns
• Chose your focus area
• Consider any resource requirements e.g. posters, prizes to
incentivise staff participation
• Create an easily identifiable brand for your campaign e.g.
SwitchOff and create associated promotional materials
• Create a realistic goal e.g. reducing elec by 10%
• Communicate goal and baseline
• Provide simple actions and instructions for staff in order to
achieve goal
• Provide incentives for involvement e.g. prizes, professional
recognition
• Think holistically: For example if you do a campaign on cycling
to work, raise awareness on transport impacts and organise a
bike repair workshop

24. Celebrate success!
• Evaluate and measure where-ever possible
• Measuring and monitoring will ensure that you’re in a
strong position to communicate internally and
externally about successes
• Always refer back to your audience to understand
how to communicate on this success (Carbon, Money
etc.)
• Think of ways this can be communicated

25. Make it fun
• Connect with national and international
environmental days. E.g. Earth Hour, or Walk to
Work week
• Help people connect with volunteering
• Volunteering, gardening. Fits into wider staff well-
being too
• Educational, create conversations
• Social aspect e.g. Lunch clubs?

26. Resources

29. Any questions?
• Reporting deadline 30th May 2014
• Allow 4 – 6 weeks for reporting cycle
to take place within
• support@juliesbicycle.com
• www.juliesbicycle.com

30. Further support
• www.juliesbicycle.com
• Practical Guides and Fact
sheets
• Case studies
• IG Tools videos
• Further webinars
• Phone & email support

31. THANK YOU – Q&A