2. 2,000 licensed customer 15 serviced industries
users Including but not limited to
We have 2,000 licensed advertising, distribution ,
customer users, strengthening F&B/restaurants , healthcare,
our hold in market. hospitality, manufacturing,
marine, retail,
telecommunication.
50 highly
consultants
experienced Why Choose
With 50 highly esteemed &
experienced consultants Asterisk
(averaging an experience of 10
years and more), we have
24 years in the business
proven our expertise in the field. Founded on 1988, we are one of the
market leaders in implementing &
deploying business application
software solutions.

3. Products &
Services
Enterprise
Resource
Planning Customer
Relationship
Management Business
Intelligence
Online
Media Mobility

4. Asterisk and EaZy Concepts
We build and
deploy
solutions, we We Market
are the R & D and Sell CRM
Team solutions

5. ATE Consulting (Palate.sg)
Card Membership System
Over 60K Implementation and Member
Members Portal Development covering
Covering more than 40 Restaurants
Individual, Family /Merchants
and Corporate
Membership
Shoe Mart (SM Advantage Card)
More than 5 Million Active Members Membership
Implementation
Customer Service Management
Member Experience Enhancement
Experience

6. Building Customer CRM
Connections: A CRM Workshop/Seminar
Workshop for For QSR Group
Thai Airways Of Malaysia
CRM Workshop
Clients
CRM Workshop for
Tourism Malaysia
CRM for Real Estate attended by more
Workshop than 30 Directors
representing their
worldwide market

7. Asterisk Build
CRM Practice Solutions
Sell
Applications
CRM
Practice
Deploy Fast
Up/Cross
Sell Add-Ons

8. The Cocoa Trees
Membership
Campaign
Created by

9. Customer
Membership
Acquisition

10. Sample eDM
The Cocoa Trees staff
will be able to send an
introductory eDM
to its leads and
contacts through the
CRM Membership &
Loyalty Solutions

11. The Cocoa Tree
contacts will receive
the intro EDM,
informing them of
the re-launch of its
Membership
Program.

12. The CRM Membership
Solution will allow the
sending of the eDM
through various email
accounts…

13. As well as show web
page views and
interactions, no. of
recipients who opened
the eDM, as well as the
number of bounced
backs.

14. Intro eDM for the The
Cocoa Trees Membership
Re-launch Campaign

15. Intro Membership eDM
will contain a link,
directing users to the
online membership
form in The Cocoa Trees
website

16. Users will be directed first to The Cocoa
Trees Membership Landing Page

17. Then they will
be directed to
the Online
Membership
Form.

18. After they have
successfully filled the
online form, they will
be directed to the
“Thank You” page,
giving them further
instructions on how to
finalize the
membership process

19. Next step will be ….

20. Membership
On Boarding

21. Membership applications
are subject to the approval
of The Cocoa Trees
management.

22. Once membership
application has been
approved..

23. Users will be
informed of the
approval of their
membership
application via a
welcoming eDM.

24. Further instructions will be
provided to complete the
membership process.
Users will be informed of the
approval of their membership
application via a welcoming
eDM.

25. Within a week,
successful membership
applications would
receive a welcoming kit,
containing the
membership card and
vouchers worth $20 and
S50.

27. Members can use the $20
and $50 to purchase
products from any The
Cocoa Trees branch.

28. Members can also bring refer their
friends to join The Cocoa Trees
Membership program, thereby
strengthening the purpose of the
program by increasing its
members.

29. The next
challenging
step will be..

30. Membership
Retention

31. To keep members
constantly engaged,
updated and
interested, monthly
eDMs will be sent to
them.

32. Sample June eDM

33. Sample July eDM

34. Sample August eDM

35. Certain promotions
such as the “Kaki”
campaign, a referral
program where a
member gets points
every time he/she
successfully refers a
friend to the
membership program
whenever they visit
any The Cocoa Trees
branch could be
implemented.

36. Another promotion for
members to acquire points
such as checking in using their
Facebook accounts will be
implemented, encouraging
more visits to any The Cocoa
Trees branch and making every
visit a fun experience.
Next step will be…

37. Membership
Rewards

38. Plans of
keeping
members
will be
created

39. Reward
eDMs and
Event eDMs
will be sent
to members,
creating a
sense of
exclusivity.

40. Members are rewarded
points every time they
purchase products from
any The Cocoa Trees
branch

41. To inform them of their
accumulated points, a
Rewards eDM will be
sent to them.

42. The Rewards eDM will
inform them of the
products they can buy
from any The Cocoa
Trees branch, using their
accumulated points.

43. The Events eDM will inform
them of special events that
they can attend, which are
only exclusive for The Cocoa
Trees members

44. The Cocoa Trees Events can
include Chocolate-Tasting
parties, Chocolate Day
Parade, Chocolate Recipe
Day and anything relevant
to chocolates.

45. Exclusive
event invites
and reward
programs are
one way of
ensuring the
retention of
members by
keeping them
happy and
engaged.

46. For members
who aren’t
that engaged
in any efforts
The Cocoa
Trees
campaign
may bring,
there’s always
the….

47. Membership
Reactivation

48. The Cocoa Trees staff
will be able to identify
inactive members,
those who haven’t
made any purchases in
the last month at any
branch.

49. These inactive
members will be
reminded of their
status via the “We
Missed You” eDM
which will be sent
using the CRM
Membership Solutions.

50. Efforts such as the “We
Miss You” email will be
effective in regaining
lost members and
reminding them of the
many benefits and
privileges of their The
Cocoa Trees
Membership

51. To keep members in their
toes, as well as invite new
ones, an advocacy would be
implemented,strengthening
the over-all membership
campaign of The Cocoa
Trees.

52. Campaign Thought
Leadership
Advocacy

53. Sometimes, a
CHOCOLATE can say
it all.
And sometimes, a
CHOCOLATE can do
more.

54. The Cocoa Trees not only offers
a hearty supply of all kinds of
chocolates, we are also
spreading the word about the
benefits of consuming the right
amount of chocolate.

55. The Cocoa Trees would showcase the advantage of
consuming chocolates through blog articles, which
would be effective in explaining further the
enhancements and benefits that one may derive from
eating chocolates, such as ……

56. Providing Decreasing
more the risk of
antioxidants stroke
Lowers
blood
pressure
and more

57. Sample blog
layout and
article

58. The Cocoa Trees Blog
would start an advocacy
on the health benefits of
chocolate, encouraging
people to eat more of it,
provided only the right
amounts are consumed.

59. The Cocoa Trees Blog
would champion
chocolate-lovers, giving
them more reason to
consume an adequate
supply of chocolates.

60. The Cocoa Trees Blog
Advocacy

61. Thank You!
Have a
nice day!