Family org sg

I. Asterisk Company Profile
II. Focus on the Family Company Profile
III. Focus on the Family Challenges
IV. Asterisk NGO/NPO Solution
V. CRM Solution
VI. ERP Solution

Agenda

Customer Based: Services:
More then 150 customers Enterprise Resource Planning
International Partner Network Customer Relationship
Reach: Management
More than 50 Countries Business Intelligence
Online Media
Mobility

HQ Office:
Singapore
Offices:
Malaysia, Philippines,
Why Choose
Thailand, India
Asterisk

Office
Locations
Thailand
India
Philippines

Singapore

Malaysia

Products &
Enterprise
Resource
Services
Planning Customer
Relationship
Management Business
Intelligence
Online
Media Mobility

The Initiative

Familiar to your Fits with your Fuels your Enables confident
people systems business decision making
productivity

Structured Unstructured

Focus on the Family Singapore
is a local charity with IPC
Focus on the status dedicated to helping
families thrive.
Family Profile
By providing affordable and
quality family life education
through talks and workshops,
resources on an array of
important issues, personal
counselling, and much more,
they aim to support every
family with trusted help and
encouragement.

Mailing lists and monthly newsletters were implemented in their
program as well as having an active facebook page, a youtube
channel and a blog that clearly articulates the company’s aims and
goals.

Focus on the Focus on the family has
already established a strong
Family Profile advocacy amongst the
community. It has already
successfully planted the seeds
of its valuable cause and has
consistently reaped the
satisfactory rewards of seeing
families thrive happily in the
midst of a troubled world.

But it’s a daily battle and Asterisk would like to help to make it
easier and simpler for Focus on family to simply focus on their
campaign; help families thrive at every stage of life.

Specifically tailored for a charity organization,
Asterisk offers the Asterisk NGO/NPO Solutions which
includes both an ERP and CRM Solution, that would
cover all the needs and challenges that Focus on
the Family might be experiencing and would be
meeting in the very near future.

Asterisk
NGO/NPO
Solutions

Holistic system
covering the Volunteer

crucial points
Management

Donor Inventory
Management
Asterisk Management

NGO/NPO
Solutions

Charity
Event
Accounting
Management
Standards

• Volunteer Management
• Donor Management
• Event Management
• Family-oriented services
• Web Store
Management

Strengthen your
organization
and
community

Powered by
Microsoft
Dynamics CRM

Asterisk CRM
Solutions
for Focus on
the Family

1. Donor Management
2. Event Management
Asterisk
3. Contact Management
CRM Solutions
4. Family Oriented
for Focus on
Services
the Family
5. Email Marketing
The following functions
are included in the said
Services
solution:

These would be all under
an umbrella program, the
Asterisk Membership &
Loyalty Program

Acquisition On Boarding Retention Rewards Reactivation Thought Leadership

The Focus on the Family staff will
be able to send an introductory
eDM to its leads and contacts
through the Asterisk CRM
Membership & Membership & Loyalty Solutions.
Loyalty Program: Contacts can be managed and
Customer updated easily and the targeting
Member of each group segment (through
Acquisition the Contact Management
function), whether they are
Membership & Loyalty
Program Step 1 volunteers, donors or just family
participants can be done
flawlessly.

eDMs that would tailored to each
target segment would then be
created.


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1
Donor eDM


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1
Volunteer eDM


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1
Family Participant eDM


It can also show web page
views and interactions:
Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1


As well as the no. of recipients
who opened the eDM, as well
as the number of bounced
Membership & backs:
Loyalty Program:
Customer
Member
Acquisition
Program Step 1


All Intro Membership eDM will contain
a link, directing users to the online
membership form in Focus on the
family website:
Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1
Landing page

Sign up as a donor:


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1

Sign up as a volunteer:


Membership &
Loyalty Program:
Customer
Member
Acquisition
Program Step 1

Or sign up as a regular family
participant. Upon successful
sign-up, there’s the next step.


Users will be informed of the
approval of their membership
application via a welcome
Membership & eDM.
Loyalty Program:
Membership on There will be separate eDMs as
Boarding well for the different target
markets.
Program Step 2


Membership &
Loyalty Program:
Membership on
Boarding
Program Step 2
Donor eDM


Membership &
Loyalty Program:
Membership on
Boarding
Program Step 2
Volunteer eDM


Membership &
Loyalty Program:
Membership on
Boarding
Program Step 2
Family Participant eDM


A welcome brochure and
thank you gift would be mailed
to the donors, the market who
would be contributing the most
of the financial support.
Membership &
Loyalty Program:
Membership on
Boarding
Program Step 2

Sample gift

Next step then would be…


To keep members constantly
engaged, updated and
interested, monthly eDMs will
Membership & be sent to them.
Loyalty Program:
Membership Focus on the family newsletter
Retention program would then be
reinstated with the latest news
Program Step 3 and articles about sustaining a
happy marriage, smart
parenting tips, counselling
privileges as well as invites to
events, workshops and Focus
on the Family programs.


Membership &
Loyalty Program:
Membership
Retention
Program Step 3
Sample event eDM


Membership &
Loyalty Program:
Membership
Retention
Program Step 3
Sample articles eDM


Certain events and activities
can also be offered for
members as a reward. The
Membership & Event Management function
Loyalty Program: then would be especially useful
on this part, as it can also help
Membership
the organization with the
Rewards
budgeting, planning,
Membership & Loyalty scheduling, booking, floor plan
Program Step 4
management, marketing,
invitation, registration, and
other necessary event
requirements.


Possible for members can be:

• Exclusive event invites
Membership & • Updates and Advice on how
Loyalty Program: to nourish a happy family life
Membership • Workshops & Programs for
Rewards Couples
Membership & Loyalty • Brain and Fitness Programs
Program Step 4 • Parenting tips
• Interactive workshops for the
whole family
• Web store discounts
• Freebies


Reward programs are one way
of ensuring the retention of
members by keeping them
Membership & happy and engaged.
Loyalty Program:
Membership For members who aren’t that
Rewards engaged in any efforts of the
Focus on the Family campaign
Program Step 4 may bring, there’s always the
next step.


The Focus on the Family staff
will be able to identify inactive
members, those who haven’t
Membership & participated in any activities or
Loyalty Program: may they be a volunteer, a
donor or just a regular family
Membership
participant.
Reactivation
Program Step 5 These inactive members will be
reminded of their status via the
“We Missed You” eDM which
will be sent using the CRM
Membership Solutions.


Membership &
Loyalty Program:
Membership
Reactivation
Program Step 5
Sample eDM


Efforts such as the “We Miss
You” email will be effective in
Membership & regaining lost members and
Loyalty Program: reminding them of the helpful
Membership benefits and advantages of
Reactivation their Focus on the Family
Membership.
Program Step 5

Thought Leadership

Since Focus on the Family
Membership & already maintains a blog and
Loyalty Program: youtube channel for their
Campaign materials and resources,
Advocacy, integration of these materials
should be made then to the
Thought
eDMs and newsletters, further
Leadership
engaging readers to visit the
Membership & Loyalty blog and even watch their
Program Step 6
videos.

Thought Leadership

Membership &
Loyalty Program:
Campaign
Advocacy,
Thought
Leadership
Program Step 6
Link Facebook and
Youtube page to
newsletters

Thought Leadership

Regular upkeep of both media
Membership & channels and Facebook page
Loyalty Program: should be done, ensuring that
Campaign a steady slate of relevant
Advocacy, topics would be covered,
strengthening the advocacy of
Thought
the Focus on the Family.
Leadership
Program Step 6

Powered by
Microsoft
Dynamics NAV

Asterisk ERP
Solutions
for Focus on
the Family

 Charity Accounting
Standards
 Donation Management
 Web Store Inventory
 Event Management

Track, manage
and monitor
your financial
activities

1. Charity Accounting
Standards and Processes
Asterisk
2. Chart of Accounts
ERP Solutions
for Focus on 3. Inventory Management
(Bookstore and Novelties)
the Family
The following functions 4. Sales Management
are included in the said
solution: 5. Services Sales Management

6. Fixed Assets Management

7. Purchasing and Procurement

8. Reporting and Analytics

Charity Accounting
Standards and
Processes
This will make it
easy to generate
financial
statements on
how they receive
findings and
resources,
enhancing its
financial
transparency with
its donors and the
government.

Charity Accounting
Standards and
Processes
The Statement of
Financial Activities
provides a clearer
way of tracking and
monitoring the use of
an organization’s
resources and funds
for its objectives, for
the benefit of their
donors and
beneficiaries.

Charity Accounting
Standards (Chart of
Accounts)
An IPC friendly-
system, it also
enables a charity to
receive tax-
deductible
donations by simply
following industry
standards and
government
regulations by
submitting the right
format for financial
statements.

Inventory Management
(Bookstore and
Novelties)
Direct your inventory
management
methods to improve
operational
effectiveness. With
on-demand visual
and reportable
quantity
availability, on the
shelf, incoming
material notification
and production order
tracking supporting
your customer needs
is simplified.

Sales Management
Capture information
about orders.
Manage SLAs,
contracts and
warranties. Prioritize
and escalate tasks.
Track service items
and parts. Register
and track serviced
equipment. Set up
and maintain service
prices. Access,
analyse and
understand operation
performance and
profitability.

Services Sales
Management
Build and establish long-term
relationships with your
customers with service-
contract management and
consistent logging and
tracking of equipment and
services. Respond quickly to
customer-service requests and
use information from across
your business to make
profitable decisions about the
costs, inventories, workloads,
and financial returns of your
service operation. Equip
people in your organization to
manage contacts,
opportunities, and campaigns
efficiently while building
customer relationships that
help drive sales and
encourage loyalty.

Fixed Assets
Management
Control and manage
the entire lifecycle of
your fixed assets –
from acquisition to
disposal – to maximize
the value of your
business investments.
This function equips
you to accurately
record, track,
depreciate and
dispose of you
company’s asset with
minimal effort and
maximum flexibility.

Purchasing and
Procurement
Provide easy, real-time
visibility into purchasing,
and financial information
across multiple locations.
Maintain accurate real-
time inventory data and
optimize layout, picking
methods, and
movement. Create
accurate demand
forecasts.

Reporting and
Analytics
Allows you to
schedule reports and
automate data and
even distribute the
information within the
internal team with no
hassle, optimizing
productivity by
controlling those data
and translating those
into comprehensive
reports.

Family org sg

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