From “Blah” to “Wow” Using Video Animations is a great way to entertain and inform your target market. They also help boost your conversion rate and increase sales. Animated videos are a cost-effective and efficient way to advertise your business in unique and creative ways. Remember, you only have about 3 seconds to capture and grab your viewer’s attention. So, it is vital to use that incredibly small amount of time wisely! The Power of Video & Customized Animations to Promote Your Brand Everyone is overwhelmed with too much to do and not enough time to do it. We are all also inundated by so much advertising that most of what we hear falls on deaf ears. Most people prefer to watch than read. When given a choice between a human voice and something stimulating and eye-catching, the latter will win hands-down. Human beings like to be entertained. What better way is there to get what you want (more sales) than by giving them what they want (entertainment)? Using entertaining video animations will increase the length of time people will listen to your message. It will increase the chances that you will get a sale either immediately or later when the potential buyer is ready to make a purchase, because “they” will remember “you”.