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Best PracticesTwitter
HOW TO USE TWITTER
EFFECTIVELY
MAKE TWITTER WORK FOR YOU
EVERYTHING YOU NEED TO KNOW
From the basics to advanced
Twitter strategies to becoming a
major influencer.
The MOST Important
Thing to remember about Twitter is
that it is SOCIAL! It isn’t about
broadcasting or advertising. It is...
CREATE AN ACCOUNT
Twitter.com
Your full name,
phone number
and password
ENTER
“Sign up for
Twitter”
CLICK
From SMS text
me...
Twitter
Term
Definitions
You Need To Know…
ENGAGEMENT
RE-TWEET
TWEET
FOLLOWER
On Twitter, you “follow” another user
to see his or her updates on your
Twitter home page, and they follow
you to...
TWEET
Each message you send out
to your followers through
Twitter is called a “tweet.”
RETWEET
Twitter is all about sharing things that your
followers might find useful, interesting, or
entertaining. The “retw...
ENGAGEMENT
When people talk about “engagement”
on Twitter, they’re referring to the
practice of responding to and making
c...
@MENTION
You direct public messages to other
Twitter users by inserting an “@”
sign immediately followed by their
username.
DM
“DM” is short for “Direct
Message,” a tweet-like
message sent in private
between two Twitter users.
FEED
A “feed” is any constantly-updating list of
tweets or other updates, usually sorted
chronologically with the most rec...
HASHTAG (#)
People on Twitter insert
“hashtags” into their tweets
to provide context, and to
make them easily searchable
f...
TRENDING
When a term is extremely popular on
Twitter at any given moment, it’s
“trending.” Twitter’s home page offers a
li...
URL SHORTENER
Because tweets are limited to 140
characters or less, there are many services
on the web that create short w...
HOW TO SAVE TIME USING TWITTER
JUST POP IN WHENEVER YOU HAVE A LITTLE TIME
Be helpful to
others.
Share and
retweet what
in...
NOT TO TWEETWHAT
Just a link with no
text. No one is going
to click on that - at
least no one with
online experience
who k...
TWEETDO
What YOU would
click on!
What your target
is interested in
(know your
audience)
Your geographic
location and niche...
USE TWITTER LISTS SO YOU CAN FIND WHAT
You want and still follow those who follow you – and why you should!
You can create...
Those who are doing what is best for the many still
can not do things “your way” because:
Even if you send us a great post...
TWITTER FAIL - Why You Should NOT Just
Keep Tweeting About Your Business
SEES NOTHING
BUT advertising
for YOUR
business…
C...
Follower limit: 5,000* plus up to 10%
more than follow you
Following (daily): 1000*
Tweets Per Day: 2400 tweets per day
Tw...
Claim a Twitter username that includes your location
Add an Avatar image related to your location and write a bio
specific...
TWITTER CARDSUSE
INTRODUCING…
Starting today you
can rapidly grow an
audience
of REAL people who
are passionate about
what you do…
Starting today you
can rapidly grow an
audience
of REAL people who
are passionate about
what you do…
staged.com/jweishaar
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Twitter Best Practices

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How to use Twitter effectively and make Twitter work for you. EVERYTHING YOU NEED TO KNOW From the basics to advanced Twitter strategies to becoming a major influencer. The most important Thing to remember about Twitter is that it is SOCIAL! It isn’t about broadcasting or advertising. It is about interacting and relationships. First, create an account. Twitter terms: Follower - On Twitter, you “follow” another user to see his or her updates on your Twitter home page, and they follow you to see yours. This is the basic social relationship of Twitter. Tweet - Each message you send out to your followers through Twitter is called a “tweet.” Retweet - Twitter is all about sharing things that your followers might find useful, interesting, or entertaining. The “retweet” is a manifestation of this. When you see a tweet that you think your followers would be interested in, you can click the “retweet” button to make that tweet appear in your followers’ home pages. They’ll know you were the one who shared it. Engagement - When people talk about “engagement” on Twitter, they’re referring to the practice of responding to and making conversation with your followers and other people on Twitter. @mention - You direct public messages to other Twitter users by inserting an “@” sign immediately followed by their username. DM - “DM” is short for “Direct Message,” a tweet-like message sent in private between two Twitter users. Feed - A “feed” is any constantly-updating list of tweets or other updates, usually sorted chronologically with the most recent updates appearing at the top. Hashtag (#) - People on Twitter insert “hashtags” into their tweets to provide context, and to make them easily searchable for people looking for updates on a specific topic. A hashtag is simply a keyword preceded by the hash symbol. Trending - When a term is extremely popular on Twitter at any given moment, it’s “trending.” Twitter’s home page offers a list of trending terms, and even lets you view terms trending in certain locations as opposed to the whole world. URL shortener - Because tweets are limited to 140 characters or less, there are many services on the web that create short website addresses for you to use without using up too many precious characters in your tweet. These services are called “URL shorteners” because “URL” is the technical term for a web address. HOW TO SAVE TIME USING TWITTER: JUST POP IN WHENEVER YOU HAVE A LITTLE TIME; Click on @mentions and answer any tweets that came to you; Type your username into the search box and answer any tweets you’re interested in that mention you; Be helpful to others; Share and retweet what interests you.

Veröffentlicht in: Soziale Medien

Twitter Best Practices

  1. 1. Best PracticesTwitter
  2. 2. HOW TO USE TWITTER EFFECTIVELY
  3. 3. MAKE TWITTER WORK FOR YOU
  4. 4. EVERYTHING YOU NEED TO KNOW From the basics to advanced Twitter strategies to becoming a major influencer.
  5. 5. The MOST Important Thing to remember about Twitter is that it is SOCIAL! It isn’t about broadcasting or advertising. It is about interacting and relationships.
  6. 6. CREATE AN ACCOUNT Twitter.com Your full name, phone number and password ENTER “Sign up for Twitter” CLICK From SMS text message received from Twitter VERIFY Your username or unique identifier for Twitter SELECT
  7. 7. Twitter Term Definitions You Need To Know…
  8. 8. ENGAGEMENT RE-TWEET TWEET
  9. 9. FOLLOWER On Twitter, you “follow” another user to see his or her updates on your Twitter home page, and they follow you to see yours. This is the basic social relationship of Twitter.
  10. 10. TWEET Each message you send out to your followers through Twitter is called a “tweet.”
  11. 11. RETWEET Twitter is all about sharing things that your followers might find useful, interesting, or entertaining. The “retweet” is a manifestation of this. When you see a tweet that you think your followers would be interested in, you can click the “retweet” button to make that tweet appear in your followers’ home pages. They’ll know you were the one who shared it.
  12. 12. ENGAGEMENT When people talk about “engagement” on Twitter, they’re referring to the practice of responding to and making conversation with your followers and other people on Twitter.
  13. 13. @MENTION You direct public messages to other Twitter users by inserting an “@” sign immediately followed by their username.
  14. 14. DM “DM” is short for “Direct Message,” a tweet-like message sent in private between two Twitter users.
  15. 15. FEED A “feed” is any constantly-updating list of tweets or other updates, usually sorted chronologically with the most recent updates appearing at the top.
  16. 16. HASHTAG (#) People on Twitter insert “hashtags” into their tweets to provide context, and to make them easily searchable for people looking for updates on a specific topic. A hashtag is simply a keyword preceded by the hash symbol.
  17. 17. TRENDING When a term is extremely popular on Twitter at any given moment, it’s “trending.” Twitter’s home page offers a list of trending terms, and even lets you view terms trending in certain locations as opposed to the whole world.
  18. 18. URL SHORTENER Because tweets are limited to 140 characters or less, there are many services on the web that create short website addresses for you to use without using up too many precious characters in your tweet. These services are called “URL shorteners” because “URL” is the technical term for a web address.
  19. 19. HOW TO SAVE TIME USING TWITTER JUST POP IN WHENEVER YOU HAVE A LITTLE TIME Be helpful to others. Share and retweet what interests you. Click on @mentions and answer any tweets that came to you. Type your username into the search box and answer any tweets you’re interested in that mention you.
  20. 20. NOT TO TWEETWHAT Just a link with no text. No one is going to click on that - at least no one with online experience who knows better Automated programs offering to grow your Twitter followers Only your own blog posts and only links to or tweets about your business – people are rarely interested in the self-absorbed Blatant sales pages. If you want to recommend something WRITE A POST or SHARE A REVIEW but don’t share a sales page because people will think it is a scam.
  21. 21. TWEETDO What YOU would click on! What your target is interested in (know your audience) Your geographic location and niche, where applicable About things happening in your area like events, activities and even sales
  22. 22. USE TWITTER LISTS SO YOU CAN FIND WHAT You want and still follow those who follow you – and why you should! You can create up to 1000 lists and put 5000 on each one
  23. 23. Those who are doing what is best for the many still can not do things “your way” because: Even if you send us a great post on Twitterquette we can’t be sure exactly which of your points was what caused you to send it to us. We can’t read your mind so we could not do what you feel is best for you even if that was our greatest desire. We need to focus on what is best for all of our followers and not just you! There are NO hard and fast rules for ANYTHING – and that includes Twitter. While having rules might make those who want to control what everyone else does feel better, just like laws they can and will be disregarded by many. The only way to not offend anyone is to do nothing – and hide to make sure no one notices you’re doing nothing because if they do there will be those who complain because of that.
  24. 24. TWITTER FAIL - Why You Should NOT Just Keep Tweeting About Your Business SEES NOTHING BUT advertising for YOUR business… CLICKS THROUGH To your Twitter profile WILL NOT Follow you and you have lost the ability to connect with them!
  25. 25. Follower limit: 5,000* plus up to 10% more than follow you Following (daily): 1000* Tweets Per Day: 2400 tweets per day Tweets Per Hour – approximately 100 per hour Direct Messages - 1000 per day up to 10,000 characters LimitsTwitter Changes to Account Email: 4 per hour * Aggressive following within these limits can get your account suspended, but you can appeal
  26. 26. Claim a Twitter username that includes your location Add an Avatar image related to your location and write a bio specifically about that city, metro, state or country Create a blog page about your new location and link to it Follow Twitter users in your desired location Tweet about interesting content: live events, local entertainment, even the local news and weather Manually share additional tweets of interest locally and interact with others in your target location Local For BusinessTwitter
  27. 27. TWITTER CARDSUSE
  28. 28. INTRODUCING…
  29. 29. Starting today you can rapidly grow an audience of REAL people who are passionate about what you do…
  30. 30. Starting today you can rapidly grow an audience of REAL people who are passionate about what you do…
  31. 31. staged.com/jweishaar

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