Do you have a few blog posts that have massive exposure and engagement? Did you know that you can breathe new life into the same content by repurposing it? Why create new content if older content has already proved to be of interest to your target market? You already have a head start on the idea and creation process. In The State of Influencer Marketing 2019, a report by AspireIQ, results indicate that 90% of marketers say the repurposing content is more effective in driving traffic to their site than new content. What is Repurposed Content? Take your ideas and research and use them in multiple formats to stretch the contents of your creative work. Other formats include eBooks, infographics, videos, white papers, social media posts, SlideShare presentations, and guides. Repurposing also works in the other direction. For example, you can conduct original research and compile the data into a white paper. Use some of the collected data to create an infographic. Then write a blog post around your research and include either all or part of the infographic. Break up parts of the infographic into individual sections and use them as images on social media. Repackage original content across different channels and mediums.

1. HOW TO REPURPOSE YOUR CONTENT
FOR MAXIMUM EFFECTIVENESS

2. Do you have a
few blog posts
that have
massive
exposure and
engagement?

3. YOU CAN
DID YOU KNOW
breathe new life into the same
content by repurposing it?

4. Why create new
content if older
content has already
proved to be of
interest to your target
market?

5. You already
have a head
start on the
idea and
creation
process.

6. 90% of marketers say the repurposing content is more
effective in driving traffic to their site than new content.

7. What is Repurposed Content?

8. and use them in
multiple formats to
stretch the contents
of your creative
work.
Take Your Ideas & Resarch

9. OTHER FORMATS INCLUDE
eBooks Videos Infographics
Social
Media
Posts
White
Papers

10. also works
in the other
direction.
Repurposing

11. You can conduct
original research and
compile the data
into a white paper.
FOR EXAMPLE

12. Use some of the
collected data
to create an
infographic.

13. Then write a
blog post
around your
research and
include either
all or part of the
infographic.

14. Repackage original
content across different
channels and mediums.

15. Break up parts of the infographic into individual
sections and use them as images on social media.

16. BENEFITS OF
Work Smarter not Harder
Reach New Audiences and
Reinforce Your Message
Repetition Reinforces Your Message
Make Better Use of Your Resources
Raise Your Reputation as an
Authority in Your Niche

17. WHAT CONTENT SHOULD
YOU CONSIDER REPURPOSING?

18. Look for content that is
evergreen to ensure that
it is still relevant.
Which are your most
popular posts?
Update and improve
older blog posts
START BY
REVIEWING
BLOG
ARCHIVES

19. Different Ways
to Repurpose
Content
Videos
Use Quora
Write an Article on LinkedIn
Create a Whitepaper, eBook,
or Guide
Create a SlideShare Presentation
Webinars

20. Getting the Most Out of Your Content
The possibilities
are endless
when
repurposing
your content.
Don’t forget to
cross-promote
your marketing
materials.

21. Created by Julie Weishaar
New Horizons 123
Presentation