Companies spend a lot of time and money on marketing and sales campaigns to promote their brand. However, did you know that customer reviews are probably the most powerful advertising tool? Sometimes, this is happening without their knowledge and without them having to spend a minute or a dime. This advertising is called word-of-mouth and refers to how consumers provide information to other consumers. People are talking about your brand to their friends and family and probably on the social networking sites as well. They are doing this without your knowledge or consent. So, it would be in your best interest to keep track of your reputation as it is being defined by your customers. Since these conversations are taking place anyway on the web, why not be proactive and use them to your advantage? Customer reviews sections on websites are becoming increasingly popular. They give your customers a chance to evaluate your product or service. In addition, you are letting your customers know that their opinion matters to you. Happy and appreciated customers become repeat customers. It also gives potential customers the chance to see what others are saying about your brand. But, what if someone leaves a negative comment on your website? Don’t worry! You can use negative comments to your advantage. Listening to complaints can help you identify problems that you can then take steps to fix. Manage Your Reputation Pay attention to what is being said about your brand. Do damage control 4 negative comments. Build your reputation by showing you care. Respond professionally to unreasonable complaints. Your customers will come to trust your brand while you are displaying exemplary customer service skills.

1. OFFICE
CUSTOMER REVIEWS:
A DOUBLE-EDGED SWORD

2. Companies spend a lot of
CAMPAIGNS
money on marketing and sales
to promote their brand.

3. HOWEVER,
did you know
that customer
reviews are a
powerful
marketing
tool?

4. $
AND it doesn’t
COST A DIME
or any of your time!

5. THIS ADVERTISING IS CALLED
WORD-OF-MOUTH
and refers to how consumers provide information to other consumers.

6. Customer
Review
PEOPLE ARE TALKING
about your brand to their friends
and family and posting on social
networking sites as well.
It would be in your best interest
to keep track of your reputation
as it is being defined by your
customers.

7. Since these conversations
are taking place anyway on the
web, why not be proactive and
use them to your advantage?

8. Customer
Review
Sections On
Websites
Arebecoming increasingly popular.
Theygiveyourcustomers achance
toevaluate yourproduct orservice.

9. know that their
opinion matters.
In addition, you are
letting your customers

10. Happy and
appreciated customers
become repeat customers.

11. BUT,
What if
someone
leaves a
negative
review on my
website?

12. Don’t worry! You can
use negative comments
to your advantage.
Listening to complaints can help
you identify problems that you
can then take steps to fix.

13. Manage Your Reputation
Pay attention to what is being
said about your brand.
Respond professionally to
unreasonable complaints.
Do damage control 4
negative comments.
Build your reputation
by showing you care.
Your customers will come to trust
your brand while you are displaying
exemplary customer
service skills.

14. Facebook.com/NewHorizons123
Twitter.com/NewHorizons123
YouTube.com/JulieWeishaar
NewHorizons123.com
Contact
Me Now!