SCA Promotions - Your Source For Promotions That Motivate
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SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
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SCA Promotions - Your Source For Promotions That Motivate
- 1. Strategic Marketing Partner for Promotions
- 2. Who is SCA? For 27 years, SCA has been the go to resource for both Agencies and Brands to assist with their Promotional Campaigns. Core differentiators lie in Promotional Risk Management and Technology Solutions.
- 3. SCA Family
- 4. With offices in… United States, London, Canada, Germany*, China*, Australia*, G reece*, South and Central America* *Partner Distributors
- 5. Agencies use SCA to partner… To create a promotion tied to a much bigger advertising or marketing campaign. We only handle promotions (digital and traditional). Behind the Scenes Or at the Table
- 6. Brands use SCA to… Handle the heavy lifting for their promotional marketing. Work with the in-house creative team or their creative agency to assist in promotion strategy and execution.
- 7. CMO‟s, CFO‟s & VP‟s use SCA to… Provide strategic Redemption Forecasting when there is a fear that the promotion is going to be “too successful” negatively impacting the overall budget.
- 8. Hmm…a money back offer would be great! Call SCA to create a Redemption Model! We need more Sales in 2014 but that promotion is just too risky. See case study in Appendix But what if it‟s too successful?!?
- 9. Capabilities Strategic Services • Promotion Campaign Ideation • Game Development • Motivating Prize Structures • Analytics & Reporting • Game Piece Seeding • Promotional Risk Analysis Full service management Digital, Mobile, Social & Traditional integration Sweepstakes, Contests & Games administration Prize Coverage, Sourcing and Fulfillment Legal Services (In-House) Contest Judging Promotion Marketing Social Media Promotions Digital Promotions Event Promotions Twitter YouTube Instagram Pinterest Facebook Foursquare Google+ Photo Contests User Generated Content Contests Instant Win Site Design/Development Sweepstakes Registration Page Mobile Promotions Text and SMS Campaigns Sports / Skill Contests Kiosk Rental with Custom Campaigns Handheld Tablet Campaigns Money Machines Jackpot Machines Vault Promotions
- 10. Some of the Companies SCA partners with….
- 11. Technology Solutions SCAinteractive is an SCA Company and full service Promotional Digital Agency offering custom solutions. Affordable event marketing kiosks www.prizepad.com Great for customer acquisition and list generation. Photo contests via Instagram, Twitter, Vine, Facebook, eMail and Website entries can be activated in less than 3 days. The prize SDK tools streamline promotional incentives for mobile and online allowing for quick implementation. www.cataboom.com See additional information in Appendix
- 12. Our team of in-house developers builds, hosts and manages custom promotions using Responsive Design to work on all devices. SCA‟s patented DrawServer® has delivered over two billion fully auditable contest results. Custom Digital Promotions
- 13. Responsive Consumer Experience for Promotions
- 14. Prize Solutions Stretch promotional dollars by integrating “insured” prizes in your campaign along with guaranteed giveaways. Within your current promotional budget, SCA‟s Contingent Prize Contract covers the risk of awarding the large prizes while consumers win smaller, guaranteed prizes. Engage consumers with exciting prizes: Win a Tesla Model S Win $1,000 / Week for Life Gas for Life New Home Promotion Examples in Appendix
- 15. Redemption Strategy and Protection Solutions… Our experience in assessing and managing promotional risk enables you to embrace creativity and BIG IDEAS! Add our Fixed Fee or Over-redemption protection to cap your budgets so you can sleep at night. Protected by SCA! The offer fell so short of our goals, should have called SCA The offer over- redeemed and BLEW my budget! Should have called SCA Promotion Examples in Appendix
- 16. We want to partner with your marketing team! Thank You Julie Davis Sr. Account Manager SCA 214-860-3746 Julie.davis@scapromo.com Learn more about SCA at: Julie Davis @ LinkedIn
- 17. Appendix: In 27 years we have handled thousands of promotions with expertise and proficiency. We are proud to have been a partner on the following promotions.
- 18. Online Pin „n Win
- 19. Online Collect & Win Game
- 22. Valspar® Fixed Fee Coverage Case Study Looking to become the paint of choice for homeowners, Valspar® launched the Love Your Color Guarantee™. The program assures consumers that if they don‟t love their new paint color once it is on the wall, they can receive a rebate for a free gallon of Valspar paint in another color. Valspar also had reason to feel confident; the promotion was backed by SCA‟s Fixed Fee™ coverage, which covers the cost of rebates. OBJECTIVES • Drive sales of Valspar Signature Colors® Interior Paint, sold at Lowe‟s and independent retailers. • Foster consumer loyalty via social media. CHALLENGES THAT WERE OVERCOME • Launch a marketing campaign advertising through television, print, and Web. • Drive consumer excitement with a sweepstakes offering a personal color consultation with designer Genevieve Gorder. • Offer consumers rebates for up to two gallons of Valspar paint if they are not satisfied with their original color. • Invite consumers to visit www.loveyourcolor.com for directions on obtaining the rebate. RESULTS • Valspar‟s Love Your Color Guarantee™ attracted national attention and was so successful that Valspar extended their contract with SCA. • Consumers feel confident choosing Valspar paint, knowing they can obtain a free gallon of paint if their original color is not what they wanted.
- 24. Current Event Tie-In: Earned Media “Agency achieved over four billion Brand Gross Impressions through Internet stories, radio, and TV Mentions!”
- 25. Sports Tie-In
- 27. Special Events
- 28. Skill Challenges
- 31. $3,000,000 in performance award money to driver, charity and fan
- 32. PrizePad Kiosks Displays There are a number of display options available. From floor stands, to table Top, to handheld, each display can be “skinned” with a foam core board or Graphic wrap of your choosing. The PrizePad is a lead generating Super Tool that connects Consumers to prizes, and Sponsors to data, all in real-time
- 34. Social Media Photo Contests Multiple ways to collect photos, curate and display on 1 site. Includes a voting platform or random winner selection all in one solution!
- 35. Sample sports photo contest
Hinweis der Redaktion
- Should we have SCA at the bottom without Promotions?
- SCA Promotions founding company – PIMS-SCA located in London Promotion Risk Management focusing on redemption programs – SCAinteractive promotion digital agency (rules & regs, sweeps administration) – SCA Gaming works with Casinos and Gambling with gaming licenses so they can be a leading promotional supplier – CataBoom works primarily with mobile apps or website whose goal is drive customer acquisition and customer retention with a promotion using our proprietary RNG. – PrizePad is an iPad promotion used at events for customer registration and customer acquisition.
- Do we want to list additional *countries???
- Option B – but maybe add the stick people you’ll see next.
- Can you find this graphic that is clearer?
- Is modeling the right word? What else can these ppl say? Julie comment - You’re either “modeling an XXX redemption” or creating a “redemption model”.
- Unless there is a robust track record of identical programs you are opening the agency and your client up to financial exposure. Redemption insurance protects you from budget disasters that result from too many offers being redeemed. For a fixed fee any redemption excess rational expectation is covered. Two examples of movie and music program tie-ins. In both examples consumers purchased product, received a code printed in-pack and went online to enter code for a free download. In the ever-changing marketplace of online downloads, AE’s answered the question of uncertainty with redemption coverage. In addition to music downloads, redemption cases can be based on a variety of premium items such as movie tickets, or gift certificates redeemable on specific websites
- No other company has the resources and connections to pull off such a huge prize. Only firm in the world to take the risk of a $1B – 3x. Under the cap game culminating in a televised special game show.Our unique relationship with companies like Berkshire Hathaway and Lloyds of London make us second to none.Although a $100,000 or $1,000,000 prizes have a certain cache with consumers, we are seeing a trend towards gas for life, groceries for life and vacations for life type prizes. These cases are structured as annuity payouts and usually have a current value of approx. $500,000.
- Our first example is a very unique way to capitalize on world events and cash in on millions of dollars in free publicity!In the long john silvers example, LJS promoted their new “giant shrimp” product with the mars rover’s quest for proof that an ocean once existed on mars. With the offer of “free giant shrimp” for everyone, they had a huge amount of financial exposure in potential claims. They were able to cap their liability with prize coverage through SCA. In another example Taco Bell garnered appearances on the Today’s show and other national TV when they offered free Tacos if the a chunk of the MIR space station hit a sign off the Australian coast.
- In a similar promotion, Callaway and Golfsmith teamed up to leverage their sponsorship of Phil Mickelson and The Masters to offer consumers a full refund of their purchase if Mickelson or Rocco won the tournament. As most of you may know Mickelson won and as a result SCA paid close to $1,000,000 worth of customer refunds.Dickies was tied to Nascar
- In a similar promotion, Callaway and Golfsmith teamed up to leverage their sponsorship of Phil Mickelson and The Masters to offer consumers a full refund of their purchase if Mickelson or Rocco won the tournament. As most of you may know Mickelson won and as a result SCA paid close to $1,000,000 worth of customer refunds.Dickies was tied to Nascar
- SCA has a special ‘gaming division’ that works with casinos and through that relationship we have created dozens of interactive game-show like promotions for their special events. We