Here is what you should know to become a growth hacker. Some tips and tricks I have received from the bests.

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2. We interviewed 180+ growth hackers
including Sean Ellis, Brian Balfour, Josh Elman
and Gagan Biyani.
VIDEO EDITOR AT GROWTH HACKER TV
Helping and advising 200+ startups about
growth and hustling. Trained 150+ growth
hackers at our growth school. Watch our video
on YouTube at StartupFood.
GROWTH HACKER AT THEFAMILY
I write an essay every month to help
companies grow faster. I talk especially about
growth hacking, business intelligence,
behavioral and cognitive psychology.
BLOGGER AT HACKISITION
JULIEN LE COUPANEC
« Growth hacking is fundamentally like playing with
Legos. It is about having an up-to-date vision of
all the cubes to imagine growth experiments. »

3. WHAT IS A GROWTH
HACKER?
A growth hacker is someone who
runs a lot of experiments on a weekly
basis to figure out how he can grow a
business. Ever heard of the term growth
hack? Think about it as a growth
experiment which provided growth
results. Sounds simple?

4. WHY ARE WE DIFFERENT
FROM MARKETERS?
• Marketing is a tool to go from 100
hard core users to 1,000. It is rarely
useful to go from 0 to 100 fans.
• The best retention hacks I have
seen always had something to do
with a change in the product.
• A growth hacker’s focus is to
reduce the friction at every part of
the funnel in order to bring people to
experience the value ASAP.

5. ANOTHER UNFAIR ADVANTAGE REGARDING MARKETERS
IS IN WHETHER OR NOT YOU ARE ABLE TO AUTOMATE A
SUCCESSFUL GROWTH EXPERIMENT.
SCRIPT AUTOMATION
MURGAA RECORDER
IMACROS
PHANTOMJS
SELENIUM
MAILING SCRIPTS
HUMAN AUTOMATION
VIRTUAL ASSISTANTS
GHOST WRITERS
MECHANICAL TURK
FOULE FACTORY
LA CRÈME DE LA CRÈME

6. FIGURING OUT HOW TO
PLAY IN A SCALABLE
ACQUISITION CHANNEL
• Search Engines.
• Social Networks.
• Emailing.
• Sales.
• Paid Advertising.
• Marketplaces.
• Word of Mouth.

7. ANOTHER IMPORTANT ASPECT OF BEING A GROWTH
HACKER IS TO LOOK AT EVERY PROCESS AS A FUNNEL.
THAT’S WHY WE HAVE BUILT THE AARRR FRAMEWORK.
ACQUISITION ACTIVATION RETENTION REFERRAL
REVENUE

8. AND GUESS WHAT… THERE IS EVEN A PROCESS TO DATE
GIRLS YOU CAN MEET ONLINE.

9. HAVING ROUTINES WILL
SAVE YOU TIME
• 7.00AM: TAKE A SHOWER.
• 7.30AM: GROWTHHACKERS.COM
• 8.30AM: WORK.
• 1.00PM: ONE PERSONAL EXPERIMENT.
• 2.00PM: WORK.
• 10.30PM: TED TALK.
• 00.00AM: GO TO SLEEP.

10. BE CREATIVE,
AMBITIOUS &
TRANSPARENT
• Live only in Airbnbs within Paris to
meet new people and learn new
things.
• Write and self-publish a book.
• Write one letter a month to
someone I care about. Use a quill
pen and seal the envelope with wax.
• Learn magic and illusion tricks.
IMITATE GOOD THINGS
OTHERS ARE DOING AND
FOLLOW YOUR STYLE

11. MY LAST ADVICE
• TALK TO YOUR USERS.
• MEASURE WHAT IS HAPPENING.
• GROW BY ACQUIRING,
ACTIVATING AND RETAINING.
• DOUBLE DOWN AND AUTOMATE
WHAT IS WORKING.

12. THANK YOU.
READ MY ESSAYS ON
WWW.HACKISITION.COM