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Case study-bitis
1.
LEARNING FROM CASE
STUDY How Biti’s Hunter win the youth
2.
PHASE 1
3.
PHASE 1
4.
PHASE 1
5.
PHASE 1
6.
PHASE 2
7.
PHASE 2
8.
PHASE 2
9.
PHASE 2
10.
PHASE 2
11.
PHASE 2
12.
PHASE 2
13.
PHASE 3 ?
14.
CAMPAIGN ROLLOUT ➤ Teasing
➤ Reveal ➤ Celebrate Biti’s Tet campaign: Đi để trở về Social debate Brand responded Brand celebrate Key message? Key message? Key message?
15.
LEARNING ➤ Influencer strategy
- debate ➤ Timing ➤ Integrated ➤ Media relation partnership ➤ Content partnership ➤ Hero - Hub - Hygiene
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