1. W W W.T H EMOTORSPORTAGE NC Y.COM
MOTO RSP ORT MAR KETING SPECIALISTS
2. OVERVIEW
The Motorsport Agency, Inc. is a North American based agency focused on Sponsorship, Strategic
Partnerships, Public Relations, and Social Media consumer engagement within the motor racing industry.
Leading the agencies growth is former racing champion, and Business Development Strategist, Juliana Chiovitti.
With familiarity in all aspects of motor racing including Driver, Sponsorship R&D, Trackside activation, and Public
Relations; The Motorsport Agency, Inc. is your choice for expert advice in the motorsports industry.
Affiliated Race Series
MOTORSPORT STATISTICS
Showcase for Business Solutions & Technology
Our motorsport platform operates in a fast paced and highly competitive environment often relying on
high-tech and the most current communication-technology.
Business-to-Business or Business-to-Consumer Opportunities
Whether through VIP Trackside Hospitality, or consumer engagement in the speedway fan-zone; motor
racing puts your brand in the hands of corporate decision makers and clients.
MOTORSPORT PARTNERSHIP VALUES
• OVER 1 MILLION CONSUMERS ATTEND MOTOR RACING EVENTS ANNUALLY IN NORTH AMERICA
• OVER 10 MILLION WATCH LIVE! ON TV OR ON LIVE! STREAMING SERVICES
• MULTIPLE EVENTS ARE HELD IN THE TOP 20 LARGEST DMA’S (DESIGNATED MARKET AREAS) IN NORTH AMERICA
• MOTOR RACING EASILY CAPTIVATES THE 18-34 AND 45-65 AGE DEMOGRAPHIC
• FANS ARE BRAND LOYAL, AND MAKE PURCHASE CHOICES BASED ON AFFILIATIONS WITH RACING TEAMS & DRIVERS
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3. BRANDING OPPORTUNITIES
The Motorsport Agency, Inc. manages and negotiates
marketing opportunities in all areas including:
• Driver suits
• Race cars
• Crew clothing
• Driver – special events & appearance implementation
• Trackside banners & advertising
• Race car hauler
• Autograph table product placement
• Fan walk advertising
• Company logo on autograph cards
• Product ambassadors / Brand specialists
• Video
• Venue – title sponsorship / Event naming rights
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4. MEDIA OUTLETS
The Motorsport Agency, Inc. provides a media platform for your brand to engage commercially through
international outlets.
Be seen. Be heard. Let us tell your story through our network.
TV
RADIO
PRINT
ONLINE
SOCIAL MEDIA
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5. VIP HOSPITALITY
The Motorsports Agency, Inc., offers an unparalleled
experience through our VIP Trackside Hospitality Partners.
Impress your clients with complimentary wines, spirits and
fine dining while watching the most thrilling motorsport
action in North America.
For the true enthusiast, The Motorsport Agency will tailor
select hospitality packages to include hot laps around the
race circuit with a Pro Race car Driver.
The Motorsport Agency will provide an exclusive executive
level experience with service, hospitality and private driver
meet-and-greets.
A VIP Trackside Experience will feature an upscale yet casual
atmosphere for business professionals, senior staff and key
stake holders.
The Motorsport Agency will create a unique and exciting
atmosphere for you to entertain your clients.
Additional VIP Trackside Experiences Include:
• VIP Hot Laps prior to race start
• Complimentary Wi-Fi access
• Multiple HDTV monitors to follow the LIVE on-track action
closely
• Complimentary memorabilia & race event programs
VIP HOSPITALITY TRACKSIDE EXPERIENCE
CLICK TO CHECK OUT
TUDOR SERIES ACTION
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6. CASE STUDY: UNCLE BOB’S SELF STORAGE
Uncle Bob’s Self Storage® is a self storage company,
the fifth-largest of its kind in the United States. Owned
and managed by Sovran Self Storage, Inc., a real estate
investment trust based in Buffalo, New York, it was founded
in 1985. www.unclebobs.com
As the fifth-largest self storage company in the USA, Uncle
Bob’s Self Storage uses a multitude of marketing platforms
to build brand awareness.
Beginning in 2014, The Motorsport Agency formed
a relationship with Uncle Bob’s. Our success led to the
expansion across the NASCAR and Sportscar stage to include
a variety of consumer engagements and brand building
opportunities.
The MTS Agency on behalf of and together with Uncle
Bob’s in-house marketing team developed and executed the
following marketing programs:
• Private Meet & Greets
• Sportscar Challenge
• Trackside Brand Ambassadors (Nationwide)
• Trackside swag & product give-a-ways
• Media Interviews
• Company branded race suits & price negotiations
• VIP Hospitality & Private lap tours for Executive Staff
& Senior Personnel (IMSA Tudor Sportscar Paddock
Club)
The effectiveness, of our marketing and consultation was
evident as the Uncle Bob’s brand was seen across 17
different states, received over 10 hours of TV exposure and
handed out over 3000 Uncle Bob’s swag branded items for
consumers.
The Motorsport Agency has the knowledge, capacity
and professional experience to assist any corporation with
building a small to full scale marketing initiative using the
motorsport platform.
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8. CASE STUDY: THERMAL TECHNOLOGY
Thermal Technology, is recognized as the world’s leader
in the practice and development of the Thermal Cycling
Process. This advancement of the standard cryogenic
process proved more consistent, more reliable and more
effective on a wider variety of parts than the ‘Deep Cryogenic
Process’. www.thermaltechnologyservices.com
Thermal Technology, President, Eric Bellisario enlisted The
Motorsport Agency, Inc. in launching his motorsport
initiative.
The partnership between NASCAR Canada Series driver and
Legendary Motor Car TV host, Gary Klutt was a natural fit
as Eric was able to use our platform to target media outlets
with a focus on on-line viewership.
Targeted Audience:
• Legendary Motor Car (website)
• YouTube
• Facebook
Moving forward, The MTS Agency and Thermal Technology
Solutions will partner with Teams inside the Sportscar and
NASCAR racing divisions.
WATCH THERMAL TECHNOLOGY
SERVICES & DRIVER GARY KLUTT
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9. CASE STUDY: KANETIX.CA
KANETIX is your advocate and champion for choice, offering
you not only the freedom to compare quotes for all your
insurance needs but also offering financial services that
make shopping online feel as easy as it is empowering. As
Canada’s premier online comparison site for insurance,
mortgages and credit cards, we help you compare more
quotes quickly so that you can secure rates from many of
the nation’s top providers with ease. www.kanetix.ca
The relationship with Juliana Chiovitti, Owner The
Motorsport Agency, Inc., and Kanetix, CMO Andrew Lo
spans more than 5 years.
What started as a mutual passion for driving, evolved into a
mutually beneficial business relationship.
Today, The Motorsport Agency, has been instrumental
in implementing several motorsport & automotive related
consumer events in partnership with the Kanetix team and
brand.
From negotiating in-market brand ambassador events to
managing sponsorship programs; The MTS Agency with
Kanetix has flourished in friendship and business.
Programs Executed:
• Brand Ambassadors (F1 Canada GP)
• Vendor Placement – Negotiation (Honda Indy Toronto)
• Program Sponsorship (AIM Autosport Racing with
Ferrari – • Mosport sponsorship // Distracted Driving
Campaign)
• Canadian International Auto Show (2yrs – Data
collection & • Distracted Driving Campaign launch)
• Insurance widget tool (launch on-line tool for multiple
automotive properties)
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10. PRODUCT & BRAND AMBASSADORS
The Motorsport Agency, Inc., has managed both regional
& national Brand Ambassador programs for clients
interested in a more personalized customer experience.
WHAT WE DO
• Data Capture
• Social Media blogging
• Educate customers about your brand
• Swag item give-a-ways
• Drive-2-web contest promotions
We’ve had the pleasure of staffing and implementing
programs for F1, Sportscar, Indy Car and NASCAR events.
Our Team selects, trains and oversees Brand Ambassadors
on behalf of our corporate partners.
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11. SERVICES
The Motorsport Agency assists teams and drivers in
developing their marketing portfolio’s.
As a team or driver, it’s important you fully understand your
brand identity before approaching a sponsor.
Who are you?
What do you do?
Where can we find you?
Who do you target?
At, The Motorsport Agency we break it down for you and
build marketing portfolio’s which speak to a companies
demographic, target audience and consumer needs.
Learn to differentiate yourself from your competitors by
using our proven motorsport marketing tools.
WHAT WE DO
• Website development
• Video - drive spotlight
• PR campaigns / Monthly newsletters
• Special event posters
• Build awareness campaigns
• Hero card layout & printing
• Sponsorship placement & funding
• Sponsorship consulting
MARKETING PORTFOLIO DECKS
CONSUMER AWARENESS CAMPAIGNS
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12. SERVICES
PR & VIDEO WORK
SPECIAL EVENT POSTERS WEB DESIGN
CLICK TO PLAY SAMPLE VIDEO
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13. J UL I ANA V. CHIO VITTI
Business Devel o p ment Sp eci al i st
e mail: ju lia na @themotorsportagency.com
ph one: 647.241.3089
