The iam Profile is more than just a replacement for a CV, it sits at the centre of a selection of tools and training aimed at helping people present themselves in a positive light. This will assist them throughout their careers as they develop as employees or run their own businesses.

1. The iam Profile – The modern CV TM
20|04|2011
its-about.me
TM its-about.me
©2011 its-about.me and its logo are trademarks of its-about.me Limited

2. The Background
In future young people won’t have one career –
they will have many over the course of their lives.
It will be more important than ever to think about
presenting themselves effectively – as a ‘brand’.
However, most will need help with this (introducing
the concept and training) and a tool which they can
use throughout their careers to market themselves.

3. The traditional CV
An important document in the world of business
and employment but it hasn’t changed in format for
many years
Often dull and poorly written – it is difficult for
the CV to paint an accurate or compelling picture
of the individual
It’s out of touch with the modern online world –
both in the business and social environment
We believe the tools are now available to bring us
into the 21st century and create the modern CV

4. Vision
The modern CV is a document about its author – the author
is saying, “It’s about me”. ‘It’s about me’ – neatly shortens
to iam so a ‘modern CV’ becomes an ‘iam Profile’
The iam Profile replaces the CV as the default method
of supplying personal details about yourself to potential
employers or others you want to work with
It is a vehicle which allows an individual to promote their
personal brand by building an on-line picture of themselves

5. The concept
The iam Profile is more than just a replacement for
a CV, it sits at the centre of a selection of tools and
training aimed at helping people present themselves
in a positive light. This will assist them throughout
their careers as they develop as employees or run
their own businesses.

6. Mission
To establish iam as a brand
and to teach people,
especially young people,
the value of developing
and maintaining a positive
profile over the course of
their careers.

7. An iam Profile is more than
just personal details
Profile writing training
Personal presentation
Recommendations
training
and references
‘The product is
YOU’
Personal Psychographic
branding profile

8. An iam Profile will be
hosted online

9. Target audience
Initially iam Profiles will be offered to
14 - 21 year olds
Will be focused on helping them present
themselves as they prepare for life after school
(education, work or business)
Will be offered as an output of training as
an alternative to preparing a CV
They will receive help and guidance in
preparing their profile

10. An iam Profile is not:
Facebook
Linked-in
A blog its-about.me
its-about.me
You Tube iam
its-about.me
A personality profile its-about.me its-about.me interests
its-about.me qualifications
its-about.me ambitions
its-about.me
its-about.me experience
its-about.me achievements
its-about.me essentials
But it will contain some features of each
its-about.me

11. What would an iam Profile look like?
profile
Share ... ...
its-about.me interests
Adam Rose brief profile gallery
its-about.me qualifications
its-about.me ambitions
its-about.me experience
its-about.me achievements
its-about.me essentials
“ I’d like to fly. My ambition is to fly for the RAF and I
believe I have what it takes. Achieving a flying
scholarship with the RAF has been great, I just need
to move on to the next level.
”
its-about.me

12. p
Share ... ...
Profile format
its-about.me interests
its-about.me qualifications
A standard format – page headers its-about.me ambitions
its-about.me experience
(iam) Experienced (Work record) its-about.me achievements
its-about.me essentials
(iam) Qualified (Educational qualifications)
(iam) Recommended (Referees and recommendations)
(iam) Educated (Schooling and training)
(iam) Motivated (Hobbies and interests)
its-about.me

13. Assisting in preparing an
iam Profile
It is envisaged that preparation of an iam Profile
could form the basis for future enterprise or
careers days delivered in schools and colleges.
Students would be introduced to the idea of
‘personal branding’ and how the profile can
be used to showcase their skills and experience.

14. Who needs an
iam Profile?
Virtually everyone who needs employment will
need to produce personal details in the form of
a CV once their full time education ends.
The CV is the standard solution for this –
although no one organisation ‘owns’ the CV
There is lots of advice (often contradictory)
about how to compile a CV – an iam Profile
will become a new standard

15. The CV as a sales tool
It is said a CV is a sales document – but rarely looks like one!
When applying for a job, the iam Profile makes the ‘sales pitch’
The profile needs to be able to change – an iam Profile V
makes the process easy and its adaptability allows shifts
profile
Share ... ...
in emphasis in line with personal achievement
its-about.me interests
Adam Rose brief profile gallery
its-about.me qualifications
its-about.me ambitions
An iam Profile archive can help to develop an
its-about.me experience
its-about.me achievements
its-about.me essentials
in-depth understanding of individual development
“ I’d like to fly. My ambition is to fly for the RAF and I
believe I have what it takes. Achieving a flying
scholarship with the RAF has been great, I just need
to move on to the next level.
”
its-about.me

16. Why will organisations be
interested in supporting or helping
develop the iam Profile?
To build their brands with 14-21 year olds
To build relationships with career focused young people
To gain sector exclusive access to the data
To use as a recruitment medium
To position themselves as innovators
To be seen as an organisation committed to giving students
the best platform to launch their careers

17. What sort of organisations would be
ideal iam sponsors?
Sector Examples
Telecoms Carphone Warehouse
Media Google
Retail Tesco
Government Dept. of Business, Innovation and Skills www.bis.gov.uk
Education/publishing Pearson
Personal finance First Direct
Profiling business Morrisby
Professional services PwC

18. What’s needed
Development finance to build the profile site
Development of the training material its-about.me
its-about.me
Commitment from partner organisations iam
its-about.me
iam in X
its-about.me its-about.me interests
its-about.me qualifications
Signature:
its-about.me ambitions
Marketing of the brand its-about.me
its-about.me experience
its-about.me achievements
its-about.me essentials
its-about.me

19. Possible development partners
Business angels
Google Ventures
Profile sponsors

20. The iam Profile – The modern CV TM
20|04|2011
its-about.me
TM its-about.me
©2011 its-about.me and its logo are trademarks of its-about.me Limited