Creative Founder

1. SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO

2. planIt
Conquer your future by
focusing on the present.

3. A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
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Value Proposition

4. WE HAVE CONDUCTED 73 INTERVIEWS,
WHICH INCLUDED COLLEGE STUDENTS,
ADVISORS, PROFESSIONALS.
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THE PROBLEM

6. Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

7. 20.4 M
COLLEGE STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

8. Intent to Solve
17.3 M = 85%
ARE OVERWHELMED
by the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

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HOW COULD WE ADDRESS
PROCRASTINATION AND AVOIDANCE
BY BUILDING HEALTHY HABITS?

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THE SOLUTION

12. One tap to create tasks
and flexible layouts
Declutter and get work
done in Focus Mode
Prioritize your tasks
with minimal effort

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VALIDATION

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Concierge

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Freelist work and
personal tasks
EASYDIFFICULT
IMPORTANT
UNIMPORTANT
Arrange tasks on a
2x2 and add priority
Make sure they
accomplish their
task list
Concierge

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WHY NOW?

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COST

20. Key Activities
-Office Bills
-Hire 2 Junior Developers
-User Testing Fees
-Platform Management
-Founder's Salaries
Key Partners
-Colleges
-Google
-Student Ambassador
Key Resources
-Marketing Consultant
-Web Hosting
-Coffee and snakes
-Accounting Service
-Transportation
-Legal Fees
-Experienced Designer -Office Supplies
-Life Coach -Mobile Phone Manufacture
$ 44,625 (per month)
$30,625
$14,100
Cost

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REVENUE

22. SOM SAM TAM
181 K 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in top
five California Universities 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

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Pricing Model
Student
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
“Free”
$17.50 per year (tuition)
-
-
-
-
-
Student Subsidized (School pays 50%)

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Pricing Model
Free Trial
Trial
Free 1st month
Standard Package
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Collaboration
Time Boxing
-
-
-
$34.99 per year
-
-
-
Task Management
Access to Prioritization
Framework
Quick Task Generator
Time Boxing
-
-
-
-

25. Customer SegmentsCustomer Relations
-College Students ($525K)
-Young Professionals ($43 M)
-Freelance & Telecom Worker ($166.25 M)
Channels
-World of Mouth
-Website & App
-Email
-On Campus Ad
Revenue
-Customer Service
-Universities & Colleges
$525,000 (per month)

26. Monthly Output
_________
$525,000 month
-$45,005.83
$479,994.17 month

27. $800,000 for First Cycle
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How can you help?

28. Run Way
45,005
=_________800,000
18 Months

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GO TO MARKET

30. A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
planIt
Value Proposition

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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=develo
per&sc.keyword=developer&locT=C&locId=1147384&jobType=

32. planItAPPENDIX
1. Problem
2. Value Proposition
3. Solution
4. Competitors
5. Advisors
6. Validation
7. Cost
8. Revenue Models
9. Market Sizing
10. Business Model Canvas
11. Molecule

33. SOM SAM TAM
$ 6.3 M $ 32.3 M $ 106.5 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in top
five California Universities 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

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Research
What productivity related apps
have you purchased in the past?
90%
10%
Based off interviews

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Research
What productivity related apps
have you purchased in the past?
90%
10%
Have paid for a
productivity
app, aside from
native apps
Use native apps or
analog solutions
Based off interviews

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Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based off interviews

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Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based on
ratings
Price Sensitive
Quality of
Design
Required
Based off interviews

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College Students
Prioritization is
hard and it is easy
to become
overwhelmed by
tasks
An app that builds
healthy habits by
providing frameworks
to break down large
problems.
MOLECULE
PEOPLE
PROBLEM SOLUTION

39. COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones
are expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be
too rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
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40. 1
Freelist work and
personal tasks
1
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41. Arrange tasks on a
2x2 and add priority
2
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42. Make sure they have the
confidence to
accomplish their task list
33
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43. Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College
Students
Teach how
to prioritize
University provide for
Student
World of mouth
Google
University Licensing
Young
professionals
Freelance &
Telecom
workersWebsite & App
Digitize paper
planning
Organize plans
made digitally
and physically
Email
On campus ad
Universities
& Colleges
Lawyer
Marketing consultant
Transportation
Senior developer
Web hosting
Student
ambassadors
Mobile phone
manufactures
Accountant
Office supply
Life coach
User Testing
Hire (2)
Junior
Developers
Office Utility
Platform
Management
34,288
Universities
& Colleges
Customer
Service
University provide for
Student

44. Fonda Yoshimoto-
Reed
Director of Academic
Advising at California
College of the Arts
Jessica Abel
Author of "Growing Gills"
Board of Advisors
Kirby Domingo
Senior Software Engineer at
Yahoo

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The Competition
Revenue Model Analysis
One Time +
Usage
- Pen requires
journals
Freemium
- Basic
- Plus
- Premium
Free
- Added Value
- Ecosystem
- Google
Freemium
- Single app
- All apps
One Time Tier
- Mobile
- iPad
- Desktop

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FILM STORYBOARD