Julia Vargiu, founder of New Business Methodology, spoke to agency leaders and marketers at MediaSocial3 on how to create the ultimate client/agency relationship. A single word describes the art to long term relationships – Courage! 3 Key Principles are: The ‘Courage to Trust’ gives you the ‘Courage to Risk’, which gives you the ‘Courage to Create Brilliance’. Having the Courage to Create the Ultimate Client/Agency Relationship you create legacies of industry excellence that inspire us all.