11. How Proximity Marketing Works
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WiBeat BLE beacons
send a universally unique
identifier
The identifier asks smart
devices to answer the requests
The identifier triggers
the mobile application
The application quires the Leantegra
CVO Platform what should be performed
according to this trigger-message,
external system command, data collection, etc.
The customer receives the targeted
personalized notification based
on his/ her real-time location
4WiBeat
BLE