Greg Bell

1. There Are No Bad Ideas: Get Results
by Experimenting with Design
Greg Bell
Head of Marketing and Community
August 15, 2017

2. “Most people make the mistake
of thinking design is what it
looks like. People think it’s this
veneer — that the designers
are handed this box and told,
‘Make it look good!’ That’s not
what we think design is. It’s not
just what it looks like and feels
like. Design is how it works.”
Image description

3. Key Takeaways
Explore more preliminary ideas through design to:
● Explore the art of the possible
● Uncover other new ideas and approaches
● Drive innovation breakthroughs
● Develop and refine technical requirements

4. Design Thinking
● A methodology used by designers to solve complex
problems and deliver desirable solutions.
● Solution-focused, rooted in logic and imagination.
● Explores possibilities to create a preferred future.
● Matches people’s needs with what’s technically feasible.

5. Exploratory Design
Generates new ideas
through reactions to the
design concepts.
Image description
Executional Design
Generates outcomes
that become part of a
digital experience.

6. Example: Exploratory UX Design
Goal: visualize an app that lets
users quickly generate
theoretical anomalous ship
course plots that would indicate
successful navigation hacks.
Image description

7. Solution A

8. Solution B

9. Solution C

10. Solution D

11. Exploratory Design Tips
Invite collaboration: make your SMEs
available to designers
Provide feedback: give detailed input
on preliminary and final designs
Socialize the results: use designs, not
requirements, to drive conversations
Image description

12. Example: Exploratory Wireframe Design
Goal: create wireframe concepts
for a website that helps students
explore and pursue STEM
careers.

13. Wireframe

14. Wireframe

15. Wireframe

16. UI Design

17. UI Design

18. UI Design

19. Example: Exploratory Design
Goal: create visual design
concepts for a public-facing
website that informs customers,
prospects, and vendors about
PMI products.
Image description

20. Solution A

21. Solution B

22. Solution C

23. Final design

24. Thank you!