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7 Website Conversion Hacks From Dating Apps
- 1. 7 Unexpected Website Conversion Hacks Learned From Our Experiences With Tinder, JSwipe, & Bumble DANNY WAJCMAN COO & Co-Founder Lucky Orange danny@LuckyOrange.com
- 2. 1. I’m happily married. 2. I may (or may not) have catfished a friend to “research” this presentation. 3. Whether you’re on a dating app or dating your visitors, master the art of “closing the deal.” Disclaimers (or so my wife tells me). @LuckyOrange #DSKC
- 3. @LuckyOrange #DSKC But first… How to use dating apps
- 8. 0.1 second Time To Make That First Impression: @LuckyOrange #DSKC
- 9. Time To Make That First Impression: @LuckyOrange #DSKC
- 10. <1 second Time It Takes To Make That First Impression: <1 second @LuckyOrange #DSKC
- 11. “First impressions are important…but you should never solely judge a book by its cover.” Anonymous
- 12. Source: Sam Kusinitz, “How to Decrease Your Website's Bounce Rate,” HubSpot 10 20 30 40 50 60 70 80 90 10 20 30 40 50 60 70 80 90 10 20 30 40 50 60 70 80 90 10 20 30 40 50 60 70 80 90 % % % % Bench Mark Averages for Bounce Rates Content Website Blogs Retail/ eCommerce Landing Pages 40-60% 70-98% 20-40% 70-90% @LuckyOrange #DSKC
- 13. Element Time Spent By Visitors (in seconds) Logos 6.48 Navigation menus 6.44 Search box 6 Social media links 5.95 Primary image 5.94 Written content 5.59 Footer 5.25 Source: Missouri University of Science and Technology, “Eyes don't lie: understanding users' first impressions on website design using eye tracking” @LuckyOrange #DSKC
- 15. Hack #1: First Impressions Always Matter
- 16. Hack #1: First Impressions Always Matter@LuckyOrange #DSKC
- 17. 1 2 @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 18. 21 @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 19. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com Busy design Visitors don’t know where to look or click Long Low conversion rate @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 20. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com Shortened Simplified design Greeted by smiling face of a real customer @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 21. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com 102% @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 22. Source: BradleySpencer.com @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 23. Source: BradleySpencer.com @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 24. Source: BradleySpencer.com 400% In just 3 days @LuckyOrange #DSKC Hack #1: First Impressions Always Matter
- 25. Hack #2: Be Our Guest
- 26. • Dueling call-to-actions Case Study: TaylorMade @LuckyOrange #DSKC Hack #2: Be Our Guest
- 27. • Dueling call-to-actions • Where do I look? Case Study: TaylorMade @LuckyOrange #DSKC Hack #2: Be Our Guest
- 28. • Dueling call-to-actions • Where do I look? • Dark navigation bar blends in Case Study: TaylorMade @LuckyOrange #DSKC Hack #2: Be Our Guest
- 29. Case Study: TaylorMade • One, clear call-to-action @LuckyOrange #DSKC Hack #2: Be Our Guest
- 30. Case Study: TaylorMade • One, clear call-to-action • Singular focus on hero image @LuckyOrange #DSKC Hack #2: Be Our Guest
- 31. Case Study: TaylorMade • One, clear call-to-action • Singular focus on hero image • Cleaned up the navigation bar @LuckyOrange #DSKC Hack #2: Be Our Guest
- 32. Case Study: TaylorMade @LuckyOrange #DSKC Hack #2: Be Our Guest
- 33. Case Study: TaylorMade @LuckyOrange #DSKC Hack #2: Be Our Guest
- 34. Case Study: TaylorMade Conversions Bounce rates Click-through rates @LuckyOrange #DSKC Hack #2: Be Our Guest
- 35. Hack #3: The Right Feedback Matters, Too
- 36. @LuckyOrange #DSKC Hack #3: The Right Feedback Matters, Too
- 37. Don’t Forget About Polls & Surveys @LuckyOrange #DSKC Hack #3: The Right Feedback Matters, Too
- 38. • Gain instant feedback • Find UX issues • Use as a lead generation tool • Combine w/ user recordings • Uncover root cause of abandonment Improve Conversions and… @LuckyOrange #DSKC Hack #3: The Right Feedback Matters, Too
- 39. Hack #4: It’s You; Not Me
- 40. @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 41. @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 42. 100 people visit this page 1 person sign-ups @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 43. The stats don’t change: 100 people visit this page 1 person signs-up @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 44. Form analytics @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 45. 10% stop here 15% stop here 75% stop here Abandonment rates can tell you: @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 46. Joe How can I help you? Customer I’m really interested in taking a test drive. Can you help me? Joe Certainly! Did you have a specific model in mind? 300% @LuckyOrange #DSKC Hack #4: It’s You; Not Me
- 47. Hack #5: Know Your Target Audience
- 48. 46% of the time 14% of the time Source: Nick Bilton, “Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth,” The New York Times Women Men @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 49. 46% of the time 14% of the time Source: Nick Bilton, “Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth,” The New York Times Women Men @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 50. Is it time for an app? Is your website as mobile-friendly as it should be? @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 51. Source: Sarita Harbour, “4 Questions That Help Define Your Target Audience,” www.Zerys.com @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 52. Create Buyer Personas @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 53. Persona Detail Questions to Ask Role Low-level executive; spends free time traveling, cooking, and reading Company Marketing/design agency Goals Wants to retire within the next 2-5 years; takes beauty routine seriously Challenges Saving for retirement while paying college tuition for children Shopping Preferences Has expendable income; will pay premium for high-end products Watering Holes Uses Facebook to catch up with friends; likes to read beauty magazines Buyer Persona: Betty Doe @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 54. HubSpot’s Buyer Persona template: bit.ly/HubSpotPersonaTemplates MakeMyPersona generator by HubSpot: bit.ly/MakeHubspotBuyerPersona @LuckyOrange #DSKC Hack #5: Know Your Target Audience
- 55. Hack #6: Use The Right Tools
- 56. @LuckyOrange #DSKC Hack #6: Use The Right Tools
- 57. •Marketing platform (HubSpot) •Email marketing system (Aweber) •Social media management (Meet Edgar) •SEO analytics software (Screaming Frog) •Headline optimizer (CoSchedule) • Dynamic Heatmaps • User Recordings • Interactive Poll •Live Chat • Conversion Funnels • Form Analytics • Email Report • Dashboard All-In-One Feature-Specific @LuckyOrange #DSKC Hack #6: Use The Right Tools
- 58. Hack #7: Friends With Benefits
- 59. @LuckyOrange #DSKC Hack #7: Friends With Benefits
- 60. @LuckyOrange #DSKC Hack #7: Friends With Benefits
- 61. Sales Developers Customer ServicesAccounting Design Team Content Creation Management Marketing Product Managers Public Relations HR @LuckyOrange #DSKC Hack #7: Friends With Benefits
- 62. Customer Service Sales Team Marketing & Content Development Product Management Website Design Dynamic Heatmaps x x x x x x User Recordings x x x x x x Conversion Funnels x x x x Polls & Surveys x x x x x x Live Chat x x x x Form Analytics x x x x Dashboard x x x x x x Email Reports x x x x x x A/B Testing x x x x Cross-Team Use @LuckyOrange #DSKC Hack #7: Friends With Benefits
- 63. 1. Less than a second to make first impression – make it count! 2. Have easy-to-use navigation and clear/ visible CTAs 3. Know your target audience to focus marketing strategy and onsite messaging 4. Capture feedback from your actual visitors 5. Utilize your team to discuss and implement findings Tips & Take-Aways
- 64. DANNY WAJCMAN COO & Co-Founder Lucky Orange.com (913) 735-9032 danny@LuckyOrange.com Thank you!
Hinweis der Redaktion
- Missouri University of Science and Technology study 2.6 seconds for that viewer's eyes to concentrate in a way that reinforces that first impression.
- It’s not just about how you come across; it’s also about making sure your first impression POPS. Sure, the most popular people on Tinder, Bumble, JSwipe, or any dating are attractive, but they also know how to take good photos. According to TinderSeduction.com, daters can increase the amount of matches by as much as 10 fold by taking the right photos! (BTW, smiling increases your “right swipe” chances by 14%!) >> http://www.tinderseduction.com/best-tinder-pictures-for-more-profile-matches/
- It’s not just about how you come across; it’s also about making sure your first impression POPS. Sure, the most popular people on Tinder, Bumble, JSwipe, or any dating are attractive, but they also know how to take good photos. According to TinderSeduction.com, daters can increase the amount of matches by as much as 10 fold by taking the right photos! (BTW, smiling increases your “right swipe” chances by 14%!) >> http://www.tinderseduction.com/best-tinder-pictures-for-more-profile-matches/
- It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
- It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
- It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
- Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
- Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
- Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
- Your grandma may tell you how great you are, but does that really help you win dates on Tinder? No! If your problem is raunchy pick-up lines, getting insight from bias family and friends isn’t really going to help.
- There are so many ways to gather insight online for a website. Usually most people start at Google Analytics, but the options don’t end there. Even so, some marketers aren’t necessarily using the best tool for the job. It’s important to use conversion optimization tools, but it’s equally as important to use the right tool for the job. Know when to use specific data to meet certain goals.
- There are so many ways to gather insight online for a website. Usually most people start at Google Analytics, but the options don’t end there. Even so, some marketers aren’t necessarily using the best tool for the job. It’s important to use conversion optimization tools, but it’s equally as important to use the right tool for the job. Know when to use specific data to meet certain goals.
- Let’s face it – sometimes Romeos (and some Juliets) do a great job of chasing away prospective dates themselves!
- We all know that 100% conversion rate is pretty…unrealistic. But even so, there are things all of our websites can do better. Do you know what to do? For example, let’s say Rover, a Vespa dealership, is trying to get more people to schedule a test drive.
- We all know that 100% conversion rate is pretty…unrealistic. But even so, there are things all of our websites can do better. Do you know what to do? For example, let’s say Rover, a Vespa dealership, is trying to get more people to schedule a test drive.
- Changing the color of the CTA and adding a “SIGN UP TODAY” sticker isn’t working either.
- When you look at form analytics, it’s clear what’s holding them back.
- When you look at form analytics, it’s clear what’s holding them back.
- Now the company can FIX the problem quickly. But that’s not enough – adding in a live chat option also helped solve the problem too.
- % of men/women who swipe RIGHT The New York Times reports that men swipe right on Tinder 46% of the time. Women only swipe right 14% of the time. The translates into more guys wanting to meet the ladies than there are ladies wanting to meet guys. Another study from Tinder showed that women were more likely to swipe left when shown a handsome man with a chiseled face rather than a softer jaw line because the women said the men looked like they were too full of themselves. If women are from Mars and men are from Venus, then maybe it’s time to learn more about Mars. >>
- % of men/women who swipe RIGHT The New York Times reports that men swipe right on Tinder 46% of the time. Women only swipe right 14% of the time. The translates into more guys wanting to meet the ladies than there are ladies wanting to meet guys. Another study from Tinder showed that women were more likely to swipe left when shown a handsome man with a chiseled face rather than a softer jaw line because the women said the men looked like they were too full of themselves. If women are from Mars and men are from Venus, then maybe it’s time to learn more about Mars. >>
- So you think you know your target audience, right? All industries have a firm grasp on their clientele, and marketers are well-versed in wading through data to better understand how to reach that key target audience. Even so, that doesn’t mean you can learn even more to optimize your website even more. The good news is that there are a number of ways to learn more about your customers. For example, a good dashboard will quickly tell you about demographics, geographic patterns, browsers, device types, and more. You should also try to apply behavior tags to further identify behavior patterns on your site. Why does this matter? If you know that 70% of your customers use a mobile device, you can also assume they are using it while at home, too. Once you know this fact, you can then begin looking into whether a mobile-optimized app would be the next logical step for your company.
- Don’t forget about analyzing where your visitors and customers are hanging out – social media. It’s a safe bet that most of your users are going to be on Facebook and/or Twitter. If you’re looking for a place to start, try Facebook which now has 2 billion monthly users (http://www.cnbc.com/2017/06/27/how-many-users-does-facebook-have-2-billion-a-month-ceo-mark-zuckerberg-says.html). If your great web content and blog posts are missing that target audience, that content is being wasted. Lastly, don’t stop there. Answer questions to find out how your company can help your audience and make those visitors want to bookmark your website. Understand their day-to-day concerns and start engaging them. For example, if your eCommerce store targets primarily middle-age women, knowing that these women struggle with caring for aging parents and college-aged kids could help your company expand to fit these unique needs while building long-term relationships.
- Questions to ask include: Role: What is your job role? Your job title? How is your job measured? What is a typical day? What skills are required? What knowledge and tools do you use? Who do you report to? Who reports to you? Goals: What are you responsible for? What does it mean to be successful in your role? Challenges: What are your biggest challenges? How do you overcome these challenges? Company: What industry or industries does your company work in? What is the size of your company (revenue, employees?) Watering Holes: How do you learn about new information for your job? What publications or blogs do you read? What associations and social networks do you belong to? Personal Background: Age Family (single, married, children) Education Shopping Preferences: How to you prefer to interact with vendors (email, phone, in person?) Do you use the internet to research vendors or products? If yes, how do you search for information? What types of websites do you use?
- Where to start
- You wouldn’t wait for hours by the produce department waiting to find Ms. Or Mr. Right, and you wouldn’t use only Google analytics to analyze your website. If you’re a golfer, you know the value of having the right clubs in your bag. If you’re a handyman, your toolbox is filled with every hammer, wrench, and screw driver you could ever need. If you’re a chef, your kitchen has an arsenal of appliances, equipment, and utensils. If you’re a marketing professional, you also need the right tools in your digital toolbox. Here are a few we suggest:
- You don’t have to know how to tie a bowtie (just ask one of our employees) or how to plan the perfect evening, but you probably know someone who can help. It’s really okay to get a little help from your friends.
- Whether you’re a team of 2 or 20, you have enough people to build a team. If possible, assemble a team from multiple departments. I covered this very topic in a recent Forbes article because I have seen too many amazing opportunities lost because analytic data is limited to one or two people.
- Different professionals working within your own company can contribute a wealth of information. Data can be interpreted different and add an incredible amount of information, but you would miss all of the interpretations if you limited it to just one or two people or departments.