The document discusses the importance of top-tier positioning for hotels in major markets through global distribution system (GDS) marketing. It recommends including targeted messaging and promotions to attract travel agents, who book over $10 billion in hotels annually. Specifically, it suggests offering compelling promotions for both agents and guests, such as bonus commissions and value-added amenities. Customizing offers by season can help move off-peak inventory. Following these best practices builds awareness among agents and makes a hotel 4 times more likely to get a booking through Sabre's marketing solutions.

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Elevate your
property’s position
with GDS marketing

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Top-tier positioning
is a huge
advantage in major
markets
In major markets like New York, London, Sydney,
or Singapore there are an overwhelming amount
of hotel choices and it is easy to be overlooked.

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Why it matters…
of the time top-displayed hotels
are booked by agents despite
search qualifiers

4. THE POWER OF TARGETED
MESSAGING AT THE POINT OF
DECISION?
Improved market share and increased sales.

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How can you make
targeted messaging
work for your hotel?

6. Include these three best
practices in your strategy…

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Recognize…1 Great promotions keep you top of mind
with agents that book over $10 billion in
hotels a year.

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Recognize…1 Great promotions keep you top of mind
with agents that book over $10 billion in
hotels a year.
The value of market insights gathered
from campaign reporting.

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Get the attention of agents with
compelling, impactful offers for both
themselves and their client base.
Bonus cash or commissions
for agents
Attract…2

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Get the attention of agents with
compelling, impactful offers for both
themselves and their client base.
Bonus cash or commissions
for agents
Value-add promotions for
guests (i.e. free WiFi,
complimentary breakfast)
Attract…2

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Customize…3
Create offers based on time of
year or region to entice a specific
type of corporate or leisure
booking (especially to move off-
peak inventory).
Hint: Limited-time programs for 60 or 90
days typically deliver the best return.

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BOTTOM LINE? INVEST IN TOP-
TIER POSITIONING
This builds awareness among agents.

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Hotels using Sabre Spotlight are
4x more likely to get a booking.

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We have the marketing
solutions that will help
you be seen.

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SABRE
HOSPITALITY
SOLUTIONS
From boutique hotel brands to global enterprise hoteliers and
everything in between, Sabre Hospitality Solutions provides
over 40,000 hotels in over 179 countries with industry-leading
technology solutions through the SynXis platform.
GLOBAL LEADER IN HOSPITALITY TECHNOLOGY

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Read more about GDS Media here
or visit… SabreHospitality.com
Learn More…