Advertising & Marketing, Brand Partners, Leaders

1. Presented on 12th
February,
2015

2. GROUP ENTITIES
XEBEC COMMUNICATIONS
XEBEC E-MEDIA
TECHNOLOGIES PVT. LTD.

3. VISION
To be a world-class company that
develops and employs the best
digital marketing strategies and
creative technology solutions to
build profitable brands.

4. MISSION
To build cutting edge digital
platforms for clients to engage
with their customers – and create
a community of brand patrons –
which results in the desired
business impact.

5. APPROACH
Navigating an exceedingly
dynamic digital world with an
expert eye on the market
Ensuring measurability in the
employment of creative
technology
Finding optimal 360-degree

6. OUTCOMES
Better brands,
Bigger profits,
Brighter futures.

7. LOCATI
ONS
PUNE
(HQ)
MUMBAI

8. TEAM
STRUCT
URE
120 SPIRITED
EMPLOYEES Creative Strength- 35
Including Creative Director, Copy, Art,
Web Designers
 Client Partners - 21
 Media, Display & Performance - 15
 Search - 5
Content + Social - 15
 Technology – 5
 BD & Marketing – 6
 Finance – 6
 Operations & Admin - 12

10. OFFERINGS
Digital
Strategy
Social
Media
Marketing
Search
Digital
creatives
Creative
technology
Branded
Content
Digital
Media
Buying

11. BUILDING CAPABILITIES IN AND FOCUS ON ….
Phygital marketing
Location Specific Advertising
Mobile marketing
Augmented Reality

12. MILESTON
ES
 Among the top 10 digital
marketing agencies in India
as per the Silicon India 2014
survey (June Issue)
 Among the 10 featured
agencies by Google in India
 Sowmya Iyer listed among
the top 50 digital
professionals in the country
as per a report by the World
Marketing Congress
 PRONTO which is Xebec’s
propriety analytics and lead
maximization tool, to track
effectiveness campaigns at
the granular level, optimize
media and maximize ROI

13. TOP REVENENUE-
GENERATING CLIENTS
65 Lakh 40 Lakh 40 Lakh

14. TOP REVENENUE-
GENERATING CLIENTS
35 Lakh
20 Lakh 10 Lakh
35 Lakh 24 Lakh
22 Lakh

15. CASECASE
STUDIESSTUDIES

16. GOAL: Build digital properties which inspire people
to travel for the world’s oldest travel company
##11

17. Presented
over 1000
new reasons
for people to
travel the
world …

18. Poems written exclusively for C&K

19. Masterchef is a premium property tied up with C&K

20. We did a variety of
engaging posts on
the theme.

21. Marketing places through the use of drinks of the world.

22. A campaign
to take the
idea of
famous
streets to
the target.

23. Contests to
enhance
engagement.

24. A strong campaign to sell the Deccan Odyssey

25. One-off posts that were topical in nature and tactical of intent.

26. OUTCOME: More than 35% of total sales
were influenced by social media.

27. GOAL: First ever travel adventurer’s hunt facilitated
only by digital to launch the world’s largest
adventure company
##22

28. A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel
the world. They created
– and are still creating
content – as they so do.
The communication
evolved as per their
journeys.

29. More communication for the launch

30. Promoting the contest …

31. GYD VIDEO MOCK ENTRIES

32. VIDEO MOCK ENTRIES

33. Building excitement along the way …

34. Announcing and marketing the winners …

35. Coverage during travel …

37. OUTCOME: 10,000 online entries in Season 1, 12,000
in Season 2, and over 500 exclusive experiential
content generated for promotion.

38. GOAL: A special purpose vertical to improve yield
per $ spent in digital for the country’s largest private
sector university in size and spends.
##33

39. AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%

40. The centre-form landing page increased traffic-to-lead ratio by 2%

41. Engage and support existing students to make sure they do not drop out

42. Student engagement to important aspects of the university …

43. More on anytime anywhere learning …

44. Covering all business units of Manipal

45. Including the Global Next brand … a series of posters

46. Topical marketing …

47. Youtube takeover which gave us 500 leads in a day and sizeable brand impact

48. VIDEO CONTENT: LIFE @ SYMBIOSIS

49. SOME OUTCOMES: Optimizing effectiveness of creative
through incremental discovery. Increase in click-to-lead
ratio from 7 to 11% and also increased CTR by 1%.

50. GOAL: To create product Awareness, generate
leads, and break the clutter in the BFSI sector
##44

51. Speaking from the heart in a category used to being more practical …

52. A softer and sweeter approach …

53. The emotional connect established was strong …

54. Banners that reached out to larger target markets …

55. Facebook Missed Call Services – Driving performance through social media

56. OUTCOMES: We managed to break clutter and moved
past the regular such as tax-savings which are not so
well understood. Evaluation of campaign is underway.

57. GOAL: To digitally transform the business for the world’s
largest film city encompassing – ‘Data Analytics’,
Mobile, Social Media Marketing and use of cutting-edge
wearable technology.
##55

59. Wedding

60. Wedding Sales App

61. RAFT

62. Sahas : Adventure Land

63. E-Mailers

64. Magazine Ads

65. Hoarding

66. MICE

67. Great Escape

68. Mailers

69. Print Ad

70. LOCATION – BASED MARKETING AT
RAMOJI FILM CITY

71. The Business Impact on FIT’s : 40%
Overall Business Impact : 21%

72. GOAL: For the 2nd largest state in India, which is
popularly known for commerce– we break the
monotony and promote travel and tourism
##66

73. Brand Campaign on Digital

75. A unique model through which natives talk and promote their state

76. An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App

77. The first & only tourism board to participate in the GOSF

78. PROJECTS IN THE PIPELINE…..

79. Maharashtra Tourism Blog

80. Virtual Dhol Festival

81. Virtual Dhol Festival

82. EXPERIENTIAL MARKETING

83. Smart Phone Application with AR Experience

84. Smart Phone Application with AR Experience

85. GOAL: To design and implement an overall digital
strategy to aid in making this a 100 cr brand.
##77

86. Campaigns built to associate good health with Gaia in a soft sell strategy

87. Phygital activations – social events that created digital amplification

88. Shareable content that looks appealing and is useful …

89. Infographics made specifically for the brand …

90. A series of them in fact …

91. Moving pictures, sporty look and feel, niche market establishment

92. Topical marketing that aligns with the brand

93. Some of many posts catered to increase engagement on social …

94. OUTCOMES: We are evolving this
campaign in order to reach the goal.

95. GOAL: To make badminton a phenomenon in a
cricket-crazy nation. This was the first of the league
so the challenge to make this go viral was tough.
##88

96. Live coverage of auctions and matches …

97. A TVC that went viral because of Twitter and Salman Khan

98. Shuttle Express – an initiative to evangelize badminton through schools pre-IBL

99. A Support Your Star App that enhanced engagement on FB …

100. OUTCOMES: 5L website visits, 27K per day, 90K visitors
to ticketgenie, FB fans from 1K to 1L, Youtube videos
got over 7L hits, 2.6 cr impressions for display ads

101. GOAL: To sell 150 flats a month
##99

102. The website for VBHC …

103. A microsite and mobile landing page …

104. One-of-a-kind property mela timed during GOSF …

105. The GOSF landing page of the property mela …

106. OUTCOMES: 1000 leads in a single day (GOSF). 30% of
total sales is coming from digital campaigns (overall) .

107. CREATIVE
DIGITAL
ENGAGEM
ENT
PERFORM
ANCE
THANK YOU