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1. Julia Coyle FA102b Professor Klinkowstein
Research from the Web
Article
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/
“The Fleet/Car and Rider”

2. Julia Coyle FA102b
“The human edge in these situations might not be permanent,
since the algorithm will learn from human interventions—
assessing performance, learning tactics, and building
improved algorithms.”
Professor Klinkowstein
Research from the Web
Quote

3. Julia Coyle FA102b Professor Klinkowstein
Research from the Web
Image

4. Julia Coyle FA102b Professor Klinkowstein
Draft Product or Service Description
Magnetic force dividers that nudge drivers to prevent car
collision when merging

5. Julia Coyle FA102b Professor Klinkowstein
• People who drive often
• 20-65 years old
• Marketed toward defensive/safe drivers
• Drivers who are distracted
• Less confident, unsure
• Always on the go/hectic lifestyles
User/Customer Experience Map
Persona Description

6. Julia Coyle FA102b Professor Klinkowstein
• Alerts and prevents drivers from switching into occupied
lanes
• Magnetic lane dividers restrict drivers from merging
• Minimizes car blind spots
• Prevents car accidents
User/Customer Experience Map
About the Product

7. Julia Coyle FA102b Professor Klinkowstein
• Consideration: product appears on car-related websites
• Use: reviews, social media posts
• Post-use: rating the product, leaving review about driving
experience
User/Customer Experience Map
Encountering the Product On-Line, channels and touchpoints

8. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Encountering the Product Off-Line in offline channels and touchpoints
• Consideration: sees product at automobile shows
• Use: observing product in action on the road
• Post-use: decrease in fatalities

9. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Planning Sketch

10. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Final Design

11. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Naming
• Vehicle
• Monitor
• Service
Servitor

12. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Research Logotypes
Servitor Servitor Servitor

13. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Final Logotype

14. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Product or Service Description FB Page Research
Subaru
“We will strive to create advanced technology on an ongoing basis
and provide consumers with distinctive products with the highest
level of quality and customer satisfaction. We will aim to continuously
promote harmony between people, society, and the environment
while contributing to the prosperity of society. We will look to the
future with a global perspective and aim to foster a vibrant,
progressive company.”
https://mission-statement.com/subaru/

15. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Product or Service Description FB Page Research
State Farm
“The State Farm mission is to help people manage the risks of
everyday life, recover from the unexpected, and realize their dreams.”
https://www.statefarm.com/about-us/company-overview/company-profile/mission

16. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Mission Statement
The product assists users in sustaining a safe environment when
driving. We vow to stay up to date with the constantly changing
mechanics and technology of the world to ensure a decrease in
automobile collision. This is a prototype concept created for
educational purposes and is not a real product or service.

17. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook Calendar
Servitor, Facebook editorial calendar, 4/18- 4/21
Date Type of post/full link Message Visual
Saturday,
4/18
Teaser Ever encounter a distracted driver
who merged into your lane? Want
to know how to prevent this? Stay
tuned. #Servitor #SafeDriving
Sunday,
4/19
Teaser with GIF
https://www.motor-
works.com/blog/inside-the-tech--
lane-departure-warning
An extra pair of eyes on the road
couldn’t hurt… #Servitor
#SafeDriving
Car drifting into lane
Monday,
4/20
Engagement We’ve teamed up with select auto
insurers to get you discounts on
your car insurance. Click here to
see if you qualify. #Servitor
#SafeDriving
Car insurance companies
Tuesday,
4/21
Product information Servitor is here to ensure you and
your loved ones stay safe while
driving. Visit our website now to
learn more. #Servitor #SafeDriving
Launch photo

18. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook Homepage

19. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook post 1 & comments

20. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook post 2 & comments

21. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook post 3 & comments

22. Julia Coyle FA102b Professor Klinkowstein
Facebook Page
Facebook post 4 & comments