Final Presentation: DSW Digital Marketing Strategy

1. By: Julee Yee

2. • Established in 1917 by the Schottenstein Family
as a retailer of designer shoes
• Currently has approximately 180 stores in 32
states
• Unique upscale, consumer-friendly shopping
environment
• Current styles of quality designer and famous
name-brand shoes sold everyday at up to 50% off
regular department store prices

3. Strengths and Weaknesses
Strengths Weaknesses
- Wide variety of designer
shoe products
- More focused on females
than males
- Consumer friendly shopping - Some brands are not sold
there
- Good value for their products - Mainly concentrated in only
the shoe market
- Up to date with the designer
current styles
- Rewards loyal customers

4. Big Idea
• Increase sales and awareness through the
inbound and digital marketing.
• Facebook, YouTube, Instagram, Tumblr, and
Blogger
• Build a more personal connection with
customers and get their feedback through the
digital mediums

5. Facebook
• Information
• Build
Relationships
• Promotions

6. Instagram
• Sponsorships advertising
• Updates on new
products
• Connection to other
social media platforms

7. YouTube
•Hauls
•Giveaways
•Reviews
•DSW channel

8. • Testimonials,
• Reviews
• Photography
• Connection

9. Budget
Budget: $48,000 per month or
$576,000 a year

10. Measuring Success