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1
WHO ARE WE?
M-BIZ Global is the world’s
largest mobile gaming solutions
provider. We have offices in 8
countries and an international
team of experts and passionate
players.
WHAT DO WE OFFER?
We help businesses enhance
their ROI with our innovative
and unique digital marketing
solutions. Our solutions include:
Branded Mini-Games,
Playable Rich Media Ads,
Hello Mini-Games,
Pocket Arena.
FOR WHOM?
M-BIZ Global works
with brands, agencies,
game developers, handset
manufacturers, billing
providers and
telecommunication
operators.
2
3
ABOUT
Branded Mini-Games
YOUR BENEFITS AT A GLANCE
• Increase traffic & user engagement
• More conversions & better ROI
• Positive user experience
• Multi-platform
• Social media features
• Full analytics & reporting
Branded Mini-Games are short mobile
games packed with powerful social
features. They are 100% customisable
to any brand and run well on laptop,
tablet, mobile or within an app.
4
WHO PLAYS SOCIAL & MOBILE GAMES?
%%16
8 %
%%19
27
%15
10 %
%%17
6 %
%%21
%%23
%%20
%%18
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Age
Gender
Social
Mobile
Social
Male
Female Mobile
54% 46% 53% 47%
%
5
CHARACTERISTICS
MULTI DEVICE
IT WORKS WITH ALL KINDS OF DEVICES:
MOBILE PHONES, LAPTOP, PC, TABLETS &
IN-APP
100% CUSTOMIZABLE
EVERY SINGLE GRAPHIC AND TEXT
ELEMENT CAN BE BRANDED &
PERSONALIZED
SOCIAL FEATURES
LEADERBOARD, SOCIAL LOGIN,
INVITE YOUR FRIENDS, LIKE
& SHARE YOUR RESULTS
MULTI PLATFORM
BASED ON HTML5 TECHNOLOGY,
OURMINI-GAMES CAN BE INTEGRATED
WITH WEBSITES, FACEBOOK & APPS
FUN GAME PLAY
ADDICTIVE, INTUITIVE AND EXCITING
TO PLAY
6
KPI
Proven numbers
PROVIDE PERSONAL
INFORMATION
GAME COMPLETION RATE CALL-TO-ACTION CTR
54% 78% 58%
REPLAYS PER PERSON/GAME
30
7
60 + GAMES
Choose from a wide range of games
8
YOUR
MINI-GAME
YOUR MINI-GAME
MULTI-PLATFORM
Integrate Branded Mini-Games with different marketing channels
YOUR
MINI-GAME
FACEBOOK IN-APP
PLAY
PLAY
9
MULTI-PLATFORM
Use Branded Mini-Games in email and on your website
YOUR
MINI-GAME
E-MAIL WEBSITE
YOUR
MINI-GAME
PLAY PLAY
10
SUCCESS STORIES
Read how our clients enhanced their performance
KINDER JOY
SMS FOR JOY
KFC
HOT BUCKET CHALLENGE
GAME IMPRESSIONS
COMPLETIONRATE
REPLAY
CLICKTHROUGHRATE
SEE CASE STUDY
98%
73%
52%
20%
GAME COMPLETIONS
REPLAY
LEADCONVERSIONS
CALLTOACTION
65%
39%
36%
11%
SEE CASE STUDY
11
Read how our clients enhanced their performance
48%
SUCCESS STORIES
LIEFERANDO
CHRISTMAS GAME
UNIVERSAL PICTURES
PIXELS
SEE CASE STUDY
GAME PLAYS
REPLAY
SIGNUP
IMPRESSIONS
79%
100% PLAY THE GAME
GAME COMPLETIONS
REPLAYSPERUSER
CALLTOACTION
86%
68%
31
34%
SEE CASE STUDY
12
PRICING
BMG STUDIO
$299 (30,000 CPP*)
*CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on
the play button. Additional play-clicks can be purchased anytime during the campaign period.
FREE 7 DAY TRIAL
50+ GAMES & LOTS OF FEATURES
MULTI-PLATFORM CAMPAIGNS
$999 (120,000 CPP*)
$1499 (200,000 CPP*)
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
PRICE AVAILABLE
ON REQUEST
MULTI-PLATFORM CAMPAIGNS
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
60+ GAMES & ALL FEATURES
DEDICATED ACCOUNT MANAGER
STRATEGIC PLANNING
SELF SERVICE
BMG ENTERPRISE
MANAGED SERVICE
BMG STUDIO
SELF SERVICE
13
KIOSK MARKETING & BRANDED MINI-GAMES
Available online and offline
Multiple social sharing options
Collect data via in-game forms and call-to-action
Support location-based technology such as Beacon
Kiosks are self-service terminals designed to provide
and collect information from consumers.
WHERE CAN WE DO KIOSK MARKETING?
• Tradeshows and consumer events
• Wherever potential customers visit, e.g. shopping
malls, doctor clinics, theatres, museums, supermarkets, etc.
14
PLAYABLE ADS
15
PLAYABLE ADS
Playable Ads are an innovative
rich media banner format,
containing a branded game
which can be played inside
the banner unit.
WHY PLAYABLE ADS?
100% active user engagement
guaranteed. No blind installs.
User interaction tracked.
Optimized for high ROI installs.
FOR WHOM?
For advertisers, and
publishers from all
industries.
16
Increase conversions and ROI
3x higher CTR
Up to 70% higher engagement
Increase brand awareness
Increase traffic
YOUR BENEFITS
17
PLAYABLE ADS
Standard
HTML5 interactive ads with
a call-to-action. Once you tap
the ad, the mini-game starts. TAP
PLAY AD
18
PLAYABLE ADS
Native
Tap the ad to expand the
banner size and it’s ready
to be played.
TAP
PLAY AD
19
PLAYABLE ADS
Interstitial
Interstitials are full-screen
ads that pop up and take over
a mobile screen automatically
during the launch, in between
or upon exit of an app or
mobile page.
Supports MRAID (Mobile
Rich Media Ad Interface
Definitions) 1.0 and 2.0
PLAY AD
20
SPECS
320x480
720x1080
640x960
640x1136
1080x1920
Under 200KB 2MB ALL
HTML5, Javascript,
CSS3
DIMENSIONS INITIAL LOAD
SIZE
MAX LOAD
SIZE
OPERATING
SYSTEM
FILE TYPE
21
SPECS
PLAYABLE ADS SPECIAL FEATURES
Custom animation
In-game audio
Full screen
Swipe (supports dragging gestures)
Auto-play
Tap-to-Play
Data capture
Form submission
22
OUR CLIENTS
23
CONTACT US
biz@brandedminigames.com
www.brandedminigames.com
24

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Playable Ad_Branded Mini Games

  • 1. 1
  • 2. WHO ARE WE? M-BIZ Global is the world’s largest mobile gaming solutions provider. We have offices in 8 countries and an international team of experts and passionate players. WHAT DO WE OFFER? We help businesses enhance their ROI with our innovative and unique digital marketing solutions. Our solutions include: Branded Mini-Games, Playable Rich Media Ads, Hello Mini-Games, Pocket Arena. FOR WHOM? M-BIZ Global works with brands, agencies, game developers, handset manufacturers, billing providers and telecommunication operators. 2
  • 3. 3
  • 4. ABOUT Branded Mini-Games YOUR BENEFITS AT A GLANCE • Increase traffic & user engagement • More conversions & better ROI • Positive user experience • Multi-platform • Social media features • Full analytics & reporting Branded Mini-Games are short mobile games packed with powerful social features. They are 100% customisable to any brand and run well on laptop, tablet, mobile or within an app. 4
  • 5. WHO PLAYS SOCIAL & MOBILE GAMES? %%16 8 % %%19 27 %15 10 % %%17 6 % %%21 %%23 %%20 %%18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Age Gender Social Mobile Social Male Female Mobile 54% 46% 53% 47% % 5
  • 6. CHARACTERISTICS MULTI DEVICE IT WORKS WITH ALL KINDS OF DEVICES: MOBILE PHONES, LAPTOP, PC, TABLETS & IN-APP 100% CUSTOMIZABLE EVERY SINGLE GRAPHIC AND TEXT ELEMENT CAN BE BRANDED & PERSONALIZED SOCIAL FEATURES LEADERBOARD, SOCIAL LOGIN, INVITE YOUR FRIENDS, LIKE & SHARE YOUR RESULTS MULTI PLATFORM BASED ON HTML5 TECHNOLOGY, OURMINI-GAMES CAN BE INTEGRATED WITH WEBSITES, FACEBOOK & APPS FUN GAME PLAY ADDICTIVE, INTUITIVE AND EXCITING TO PLAY 6
  • 7. KPI Proven numbers PROVIDE PERSONAL INFORMATION GAME COMPLETION RATE CALL-TO-ACTION CTR 54% 78% 58% REPLAYS PER PERSON/GAME 30 7
  • 8. 60 + GAMES Choose from a wide range of games 8
  • 9. YOUR MINI-GAME YOUR MINI-GAME MULTI-PLATFORM Integrate Branded Mini-Games with different marketing channels YOUR MINI-GAME FACEBOOK IN-APP PLAY PLAY 9
  • 10. MULTI-PLATFORM Use Branded Mini-Games in email and on your website YOUR MINI-GAME E-MAIL WEBSITE YOUR MINI-GAME PLAY PLAY 10
  • 11. SUCCESS STORIES Read how our clients enhanced their performance KINDER JOY SMS FOR JOY KFC HOT BUCKET CHALLENGE GAME IMPRESSIONS COMPLETIONRATE REPLAY CLICKTHROUGHRATE SEE CASE STUDY 98% 73% 52% 20% GAME COMPLETIONS REPLAY LEADCONVERSIONS CALLTOACTION 65% 39% 36% 11% SEE CASE STUDY 11
  • 12. Read how our clients enhanced their performance 48% SUCCESS STORIES LIEFERANDO CHRISTMAS GAME UNIVERSAL PICTURES PIXELS SEE CASE STUDY GAME PLAYS REPLAY SIGNUP IMPRESSIONS 79% 100% PLAY THE GAME GAME COMPLETIONS REPLAYSPERUSER CALLTOACTION 86% 68% 31 34% SEE CASE STUDY 12
  • 13. PRICING BMG STUDIO $299 (30,000 CPP*) *CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on the play button. Additional play-clicks can be purchased anytime during the campaign period. FREE 7 DAY TRIAL 50+ GAMES & LOTS OF FEATURES MULTI-PLATFORM CAMPAIGNS $999 (120,000 CPP*) $1499 (200,000 CPP*) (Facebook, Twitter, Google+) WEBSITE & MOBILE (App iOS & Android) PRICE AVAILABLE ON REQUEST MULTI-PLATFORM CAMPAIGNS (Facebook, Twitter, Google+) WEBSITE & MOBILE (App iOS & Android) 60+ GAMES & ALL FEATURES DEDICATED ACCOUNT MANAGER STRATEGIC PLANNING SELF SERVICE BMG ENTERPRISE MANAGED SERVICE BMG STUDIO SELF SERVICE 13
  • 14. KIOSK MARKETING & BRANDED MINI-GAMES Available online and offline Multiple social sharing options Collect data via in-game forms and call-to-action Support location-based technology such as Beacon Kiosks are self-service terminals designed to provide and collect information from consumers. WHERE CAN WE DO KIOSK MARKETING? • Tradeshows and consumer events • Wherever potential customers visit, e.g. shopping malls, doctor clinics, theatres, museums, supermarkets, etc. 14
  • 16. PLAYABLE ADS Playable Ads are an innovative rich media banner format, containing a branded game which can be played inside the banner unit. WHY PLAYABLE ADS? 100% active user engagement guaranteed. No blind installs. User interaction tracked. Optimized for high ROI installs. FOR WHOM? For advertisers, and publishers from all industries. 16
  • 17. Increase conversions and ROI 3x higher CTR Up to 70% higher engagement Increase brand awareness Increase traffic YOUR BENEFITS 17
  • 18. PLAYABLE ADS Standard HTML5 interactive ads with a call-to-action. Once you tap the ad, the mini-game starts. TAP PLAY AD 18
  • 19. PLAYABLE ADS Native Tap the ad to expand the banner size and it’s ready to be played. TAP PLAY AD 19
  • 20. PLAYABLE ADS Interstitial Interstitials are full-screen ads that pop up and take over a mobile screen automatically during the launch, in between or upon exit of an app or mobile page. Supports MRAID (Mobile Rich Media Ad Interface Definitions) 1.0 and 2.0 PLAY AD 20
  • 21. SPECS 320x480 720x1080 640x960 640x1136 1080x1920 Under 200KB 2MB ALL HTML5, Javascript, CSS3 DIMENSIONS INITIAL LOAD SIZE MAX LOAD SIZE OPERATING SYSTEM FILE TYPE 21
  • 22. SPECS PLAYABLE ADS SPECIAL FEATURES Custom animation In-game audio Full screen Swipe (supports dragging gestures) Auto-play Tap-to-Play Data capture Form submission 22