Tuesday@Noon_Webcasting: Session 1

1. Using Webcasting to
Market your Business &
Share Your Knowledge
With
Judy Whitehead Lena Scott

2. Judy Whitehead Consulting
HaveAScreaming–BurningQuestion?
Call orText:206.953.7875orEM:judywhitehead.biz@gmail.com
Small Business Planning & Management
 Online Business Operations Support
 Business Planning
 Client Relations
 Teleclass / Webinars
 Product Fulfillment
 Bookkeeping
Community Relations
 Special Projects (Profit + Non-Profit = Win Win)
 Sampling:
 Make Your Move!
 Mythic Journeys
 Money & Life

3. Workshop Agenda
Session I: Introduction and Overview:
Use of Webcasting in Content Creation
 Why Video – Connecting with target audience and
building trust and credibility.
 Repurpose Your content: What is it? Discuss and
explore ways your knowledge can be repurposed.
 Introduce Spreecast.
 Assignment to open account, consider application
and get ready!

4. Workshop Agenda
Session 2: Hands on with Spreecast
 Spreecast basics – getting started
 Brainstorm projects
 Practice, Play

5. Workshop Agenda
Session 3: How to promote your Video Content
across Social Platforms
 Inbound Marketing. Discuss and demonstrate
use of video content to:
a. Capture/Generate Leads
b. Engage
c. Build Trust
d. Convert to Clients
 Social Platform promotion

6. Workshop Agenda
Session 4: Breaking the Ice
Practice Spreecasting
Optional – Share your Brilliance in a Webcast

7. What is Webcasting?

8. Why Webcast?
• Greater Impact – Multi-sensory .
• Once created – lives on - working 24/7 to build
relationship and value.
• Highly Shareable.
• Drives Traffic to your website.
• On Facebook, videos are shared 12X more than links
and text posts combined. (source Hubspot)
• It’s easy peasy.
Check This Out!
http://visual.ly/online-video-statistics-2013

9. A Word About YouTube
• #1 shared external site on Facebook (besides posts)
• 1 Billion Users monthly
• 4 Billion Hours watched monthly
• 72 hours/minute uploads
• 2nd most searched site
Which Translates to:
One Powerful Traffic and Conversion Site
(source: James Wedmore, http://www.jameswedmore.com/ )

10. Spreecast
• Free social video broadcasting platform.
• Scaleable, yet moderated, interaction.
• The "producer controls" allow the creator of a Spreecast to
decide exactly what and who comes on-screen, and when.
• Share-ability and embed-ability.
• -Low Barrier to inviting people to your Spreecast.
• Spreecasts can be embedded anywhere around the web.
• Social Network Agnostic--Low barriers to entry. (ie. sign-in
using Soc.Media logins)
• Browser-based and Fully archived .

11. Repurpose Your Knowledge
Increase Your ROIP
(Returnon IntellectualProperty
3 Benefits of Content Repurposing
• 1. Good for SEO
According to Lee Odden, author of the book "Optimize": “When a SEO and content
marketing strategy work together, repurposing content means additional SEO assets
to attract search traffic on many different variations of a theme.”
• 2. Reach Customers using Different Mediums
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says:
“Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to
provide the content our audiences are searching for, in all the places they search.”
• 3. Increase Retention & Perspective
And if you’re still not convinced let me just quote the maestro Seth Godin and be
done with it: “Delivering your message in different ways, over time, not only
increases retention and impact, but it gives you the chance to describe what you're
doing from several angles.”
Source: SearchEngineWatch.com (http://searchenginewatch.com/article/2265878/Repurposing-
Content-Top-Benefits-Techniques-Tools)

12. Repurpose Your Knowledge
Increase Your ROIP
(Returnon IntellectualProperty
Whenever possible, create content with the intent of repurposing it
• Step 1: Start With One Core Idea
• The core idea could be a specific service you offer that you want
more clients for OR solve a problem for a customer.
• Step 2: Identify 5-10 Topic Areas You Can Talk and Write About
• Content Item #1: Blog Posts.
• Content Item #2: E-book
• Content Item #3: Social Media Updates
• Content Item #4: Presentations
• Content Item #5: Pinterest
• Content Item #6: Screen-Webcasting (Video Content)
• Source: SearchEngineWatch.com (http://searchenginewatch.com/article/2265878/Repurposing-
Content-Top-Benefits-Techniques-Tools)

13. Repurpose Your Knowledge
Increase Your ROIP
(Returnon IntellectualProperty
Source: Judy Whitehead • judywhitehead.biz@gmail.com

14. Spreecast
Ready • Set • Go!
IDEAS: Practice – Play with Video Broadcasting
• Feature subject matter - Discuss current events and trending
topics affecting your business.
• Highlight a new product or service and have a subject matter
expert or spokesperson on hand to answer questions.
• Hold an interview with a customer or client and discuss how
your company has helped them.
• Broadcast a Spreecast from your tradeshow booth, showing
off your latest products and services.
• How To’s that demonstrate products and answer frequently
asked questions.

15. Spreecast
Ready • Set • Go!
Assignment for Next Week (April 15, 2014)
Open Spreecast Account.
Using Repurpose Handouts, think about your Spreecast Practice
Project.
www.spreecast.com