Juan Francisco Delgado Morales is the President of the Community Association of Telecentres Networks. The main mission of the association is to create a network of organizations focused on establishing, promoting, and maintaining public internet access centers to advance the information society through innovative public access to information and communication technology. The association currently connects over 8,000 telecentres across Spain that provide broadband internet access and equipment to around 3.5 million active participants. The strategic objectives for 2010-2014 include becoming a national benchmark for using information and communication technology for socioeconomic transformation, promoting telecentres as spaces for social innovation, and strengthening services provided to citizens, small and medium-sized enterprises, and freelancers.

1. Juan Francisco Delgado Morales
Presidente de la Asociación Comunidad
Redes Telecentros
DG Consorcio Fernando de los Ríos
http://facebook.com/juanfradelgado @juanfradelgado

2. ]Main Mission:
Join together and create a network with all the organizations whose efforts are focussed
on the creation, promotion and maintenance of public Internet access centers, to promote
the Information Society innovating in the public access to Information and Communication
Technology (I.C.T.), carrying out this work as a community service.

3. CAPACITY,
PERMEABILITY,
CAPILLARITY
6400 Rural Villages have
telecentres
8,000 Telecentres
3,000 Dinamizador@s
(Telecentres Managers or
Dynamizers)‫‏‬
3.500.000 Active
participants
6 millions collaborators
Broadband Internet access
50.000 High performance
equipments

5. Spain is Asociation

6. Strategic Objectives I [Action Plan 2010 – 2014]
 1.-Become the Community Association Network of
Telecentres, as a national benchmark in the use of
ICT for the socioeconomic transformation of the
territory and the citizens.
 2.-Promote the telecenters as social innovation
spaces, where people can generate their own new
opportunities in economic and social development.

7. Strategic Objectives II [Action Plan 2010 – 2014]
 3-Promote actions to strengthen the services
provided in the telecentres, aimed at citizens, SMEs
and freelances to accelerate the incorporation of all
of them to the Information and Knowledge Society.
 4.-Bring out the importance of one of the most
important asset we have in the telecenters, the
promoters and dynamization agents.

8. Strategic Objectives III [Action Plan 2010 – 2014]
 5.- To encourage the exchange of public strategies
and successful experiences and best practices at
international level between the partners of the
Community Association Network of Telecentres.
 6.- Provide methods and means to stimulate
creativity and innovation for their social and
economic progress.

9. Intended [Action Plan 2010 - 2014]
Our strategy is embedded in the European Digital Agenda, notably:
 Digital Single Market
 Trust and Security (Especially for children)
 Very Fast Internet (Example: Cell Broadband in Andalusia)
 Research and innovation (Open Social innovation)
 Enhancing e-skills (Personal Learning Environments)
 ICT for Social Challenges (For example: Promoting self-dependent
individuals, and environmental sustainability)

10.  The actions are aimed at:
 Policy makers and technical partners. (Government and
Administration)‫‏‬
 Policy makers and technicians from related entities.
(Government and Administration)
 Coordinators and managers of telecentres.
 Associations and interest groups.
 Entrepreneurs and SMEs.
 General public.

11. Action Lines I [Action Plan 2010 - 2014]
 1.1.-Strengthening institutional role and
visualization
 1.2.-Leadership on issues related to the Information
Society in our country.
 2.1.- Generating socially innovative initiatives.
 2.2.-Promoting digital inclusion actions.

12. Action Lines II [Action Plan 2010 - 2014]
• 3.- Strengthening of initiatives for entrepreneurs and innovation
activities in the I.C.T. sector.
• 4.- Training and Education for all network operators.
a) Establish guidelines for training activities, the result of assessment
methodologies and programs carried out successfully. Focused on adapting them
for each group with an outline of activities necessary for the achievement of
objectives, considering possible threats and barriers.
b) Leading strategic alliances with foundations, associations or entities which are
developing digital inclusion actions for citizens or autonomous technological
awareness and SMEs, to align efforts and reuse experiences.
c) Creating a forum with entrepreneurs, SMEs and microtechnology.
d) Analysis of means and channels for contents exploitation.

13. Action Lines III [Action Plan 2010 - 2014]
4.- Training and education for all network operators. (Cont)‫‏‬
a) Development and reuse methodologies, materials and contents,
involving a centralized resource for staff and regional training
programs.
b) Types and themes, structures and formats for content tailored to
recipients.
c) Use cases to create useful content, practical, approachable and
reusable (creative commons).
d) Common patterns of learning and self-learning training. Itineraries,
modules and learning scheme.

14. Action Lines IV [Action Plan 2010 - 2014]
• 5.- Implementation of mechanisms and methodologies for
Knowledge Transfer communication.
 Evolution communication platform. Collaborative platform. 2.0
 Barnetegui technology - Mayors
 Relaunch of the working groups already established and creation of new
groups. Interact with the training activities.
 6.1.- Launching Workshops, seminars and related events
and collaboration with organizations and with the I.C.T.
(International Congress, National Meetings, Seminars,
etc.)

15. Action Lines V [Action Plan 2010 - 2014]
6.2.- Preparation of a diagnosis of the reality of telecentres
nationwide
6.3.-Proposed Quality Models
6.4.-Search and proposals for a sustainable model of Telecentre
6.5.-Development of innovative actions proposed by the
partners

16. New proposals for a new stage ...
New hopes for a new time.
"There is a driving force more powerful than steam, electricity
and nuclear power: the will." Albert Einstein

17. e v e lo p m e n t in d ic a t o r s - S o c ia l t r a n s f o r m a t i
120
100
80
60

18. The new Telecentres as
social spaces to:
think write
share participate
Implement projects

20. A Network Andalusia: of 610,000 persons and 890 centers
Wikanda
(39.772
articulos)‫‏‬
Social
Bookmarking
(168 bookmarks)‫‏‬ Slide Sharing
(621
presentatciones)‫‏‬
MicroBlogs
Guadalinfo
(2,139 followers)‫‏‬
Canal
Guadalinfo
Blogs 43480 videos
(750 blogs)‫‏‬
(5,166 post)‫‏‬
610,000users
noticias 5,520
106,000 activities
6,5 millons visits
per month
Social
Networks Photo
(5,437 amigos)‫‏‬ Sharing
8,100 fotos
700 proposals
2,000 Digital municipalities
volunteers
*Datos desde Mayo 2009
*Incremento mensual medio del 10%
Objetivo: Incremento mensual 20%

22. Transformed through the revitalization
project:
 EMPOWERMENT AND TRAINING
 STAGES OF LEARNING AND GROUP WORK
 CONNECTION & NETWORKING
 TRANSFER TO LAND
 REPOSITORY OF BEST PRACTICES
KNOW PARTICIPATE INVOLVE

23. Methodology
•Strong Cooperation from the beginning with the
local territorial social agents, cooperation public-
private (“INTEREST GROUPS”), divided in three
groups:
•Non Profit Organizations (NGOs),
•Private Companies, specially local SMEs, and
•Public Administrations. 2,336 groups in Andalusia., Oct 2010
•9 Wide Action Lines or “CHALLENGES”
proposed at a regional level to the territory:
•Citizenship Participation.
•Digital and Social Inclusion.
•Entrepreneurs and Employment.
•Internationalization.
•Motivation to Change.
•Childhood.
•Andalusia’s Image.
•Social Corporate Responsibility.
•Innovation and Creativity.
•Free proposal of projects and iniciatives from
the “bottom” (territory) to the “top” (regional
managers), taking into account the needs and
socioeconomic profile of each local village.
In this process the global network proposed a total of 24
CHALLENGES to be developed each one in the territory through
several projects.

24. Methodology /2
•Professional Support to the „dynamizers‟ network in the 780 Social Dynamizers: Key
territory providing them with:
•Specific training about projects’ design and management.
Human Resources Change
•Tools to select and identify potential Project Leaders among the GUADALINFO
users in the territory.
•Motivation, Empowerment and Coaching sessions.
•Group and Brainstorming Sessions about projects.
•Connection and networking between similar challenges in different geographic
areas of our region.
•Support and assistance to promote the projects through the web 2.0 tools.
•Specific consultancy on demand to the projects.
•Suggestion of potential interesting alliances to reinforce each project.
•Creation of On Line Repositories of Projects (Top
Level), Best Practices (Intermediate level, a higher level
than an idea ), New Ideas Bank (baseline)
http://guadalinfo.es
•Promotion and Acknowledgment of the best
projects and practices in the Meetings, Events and
Encounters programmed, and the Community
Manager Team

25. Catalog of training users
Personal learning environment
Dynamizers
Collaborative work
Talent Training
Personal learning environments (motor behavior intelligence on the
training to suit each person)
Sistem NLP : NLP is all about how your mind works, how you form your
subjective experience and modeling excellence.

26. ¿Have we obtained results?
•‫‏‬Every‫ %1‏‬invested in human capital formation technology is a 2.5% increase
in GVA of the territory.
•‫‏‬Structuring‫‏‬and‫‏‬social‫‏‬cohesion‫‏‬in‫‏‬rural‫‏‬areas‫‏‬compared‫‏‬to‫‏‬urban‫‏‬areas:‫‏‬
economics of equality.
•‫‏‬Creation‫‏‬of‫‏‬more‫‏‬than‫ 000.3‏‬direct jobs and 6.000 indirect jobs.
•‫‏‬Have‫‏‬increased‫‏‬access‫‏‬to‫‏‬internet‫‏‬in‫‏‬Spain‫‏‬differentially‫‏‬to‫‏‬other‫‏‬areas‫‏‬where‫‏‬
they are not implemented.
•‫‏‬It‫‏‬has‫‏‬enabled‫‏‬the‫‏‬provision‫‏‬of‫‏‬new‫‏‬services‫‏‬in‫‏‬areas‫‏‬with‫‏‬handicaps:‫‏‬Recipe‫‏‬
electronic appointment, eGovernment, etc.
•‫‏‬Have‫‏‬created‫‏‬new‫‏‬opportunities‫‏‬for‫‏‬entrepreneurs.‫‏‬
•‫‏‬Have‫‏‬served‫‏‬as‫‏‬a‫"‏‬cushion"‫‏‬to‫‏‬the‫‏‬impact‫‏‬of‫‏‬the‫‏‬crisis‫‏‬especially‫‏‬to‫‏‬different‫‏‬
groups.
•‫‏‬Moving‫‏‬towards‫‏‬areas‫‏‬of‫‏‬social‫‏‬innovation,‫‏‬to‫‏‬a‫‏‬strong‫‏‬response‫‏‬of‫“‏‬Living‫‏‬
Labs”‫‏‬

27. Our experience, our diversity, our failures
(especially our failures) and our success
we share with Europe Telecentre

28. We learn from the rich experience of other European
countries. Learn from you all collaboratively build a
powerful network to help us make progress, to train people
to spot talent and help her out of the economic crisis by
helping our young people and entrepreneurs, social
groups disadvantaged.

29. We also want to serve as a bridge to Latin America
and its extraordinarily rich experience of Telecentres,
with Africa and the Middle East through the
experience of international cooperation with more
than 30 countries

30. Thanks
racias You