Business juan tanguil

UNIVERSIDAD TÉCNICA DE AMBATO
FACULTAD DE CIENCIAS HUMANAS Y DE LA
EDUCACIÓN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
STUDENT PORTFOLIO
“BUSINESS I”
Third Semester “A”
Student´s name: Juan Miguel Tanguil Chiles
Professor´s name:Lcd. Mg. Edgar Encalada Trujillo
AMBATO – ECUADOR
Octubre 2015 – Marzo 2016

TABLE OF CONTENTS.
MISIÓN (MISION STATEMENT) .......................................................................................3
VISIÓN (VISION STATEMENT)........................................................................................3
PERFIL DE EGRESO (EXIT PROFILE) .............................Error! Bookmark not defined.
STUDENT´S C.V. ................................................................Error! Bookmark not defined.
STATEMENT OF PERSONAL LEARNING GOALS. ........................................................6
SYLLABUS...........................................................................Error! Bookmark not defined.
Evidence for Element 1 ........................................................................................................13
FINAL REFLECTION .........................................................................................................30
PORTFOLIO RUBRIC ........................................................................................................31

EDUCACIÓN
CARRERA DE IDIOMAS
MISIÓN
Formar profesionales líderes competentes, con visión humanista y
pensamiento crítico a través de la Docencia, la Investigación y la
Vinculación, que apliquen, promuevan y difundan el
conocimiento respondiendo a las necesidades del país.
VISIÓN
La Carrera de Idiomas de la Facultad de Ciencias Humanas y de
la Educación de la Universidad Técnica de Ambato por sus
niveles de excelencia se constituirá como un centro de formación
superior con liderazgo y proyección nacional e internacional

EDUCACIÓN
CARRERA DE IDIOMAS
Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y
desarrollado las siguientes competencias, capacidades, habilidades, destrezas y
desempeños como resultados de su formación profesional:
1. Usa el idioma inglés a un nivel B2 del Common European Framework.
2. Maneja competentemente los métodos y estrategias metodológicas para la
enseñanza del idioma inglés según las exigencias del Teaching Knowledge Test
(TKT)
3. Diseña programas o cursos específicos y sus respectivos materiales didácticos.
4. Elabora materiales didácticos mediante la utilización de NTIC´s.
5. Transforma el contexto educativo a tráves de la práctica de valores.
6. Genera escenarios de aprendizaje significativos dando lugar a la investigación
participativa, el aprendizaje basado en problemas y el trabajo en equipo.
7. Maneja leyes y reglamentos de Educación Ecuatoriana.
8. Aplica técnicas de valoración de los aprendizajes, así como también de su
propio desempeño docente.
9. Manejo de los aspectos sociales, intelectuales y psicológicos de los estudiantes
para promover el aprendizaje.
La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de
ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,
Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza
del inglés y Test of English as a Foreign Language (TOEFL) para la competencia
comunicativa.
Para ello la Coordinación de Carrera de Idiomas organizará dentro de los módulos
optativos seminarios taller de preparación para dichos tests, los mismos que podrán
ser aprobados a partir del séptimo semestre.

CURRICULUM VITAE
Name: Tanguil Chiles Juan Miguel.
Age: 22 years old .
ID: 1850094275
Civil status: Single
Email: juanpy9494@gmail.com
Nationality: Ecuadorian.
Address: Supermaxi. Subida el Ollero
Telephone number: 0995264000
Education:
School
“LICEO JUAN MONTALVO”SCHOOL.
High School
“LUIS A. MARTINEZ” HIGH SCHOOL. Ambato
Graduated with high honors in mathematical physicist in 2012.
Professional Experience.
DI-PLASTIC STORE. Ambato
Worked selling in 2012-2013
Skills & Interests.
Computer: Microsoft Excel and Power Point
Language: English and French
Hobbies: Play soccer and dance electronic music.

STATEMENT OF PERSONAL LEARNING GOALS.
Well, as you know English is a universal language. English is a very important
tool in different aspects. I am studying English because there are three reasons for me:
first I like English because I think that if I learn very well English maybe I could travel
to different countries and learn more about their cultures. Second, I think that English
becomes globalized and is very necessary to communicate around the world, at many
countries. Finally, I want to be an excellent teacher and share all my knowledge to my
future students. To achieve my dreams I should study more and improve my English
skills, but in this case I have to improve my speaking skill.
During this semester in the BUSINESS I’s subject I will learn a lot of things that
helped me to improve my speaking skill. I will acquire enough knowledge in this
subject about business around the world. I will find this subject really valuable because
during this module I will have the opportunity to do a lot of role play about different
topics related business’ world that help me to improve my fluency in the moment when
I am speaking. I think that this subject will be really useful because in this subject o will
have to speak a lot and it can help me. Also, I will use a lot of new vocabulary that I am
going to learn in this semester. Thanks to this subject I will speak more easily, describe
things and maybe do conversations without a lot mistakes.
In conclusion the BUSINESS I’s subject is the best way to learn English because
I this subject I spoke all the time and did some role plays that are really good to improve
my fluency, my pronunciation and others skills that I should put in practice when I was
speaking.

FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
SÍLABO
BUSINESS “EMPRENDIMIENTO”
Octubre 2015 – Marzo 2016
EDGAR ENCALADA TRUJILLO
Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés
Licenciado en Ciencias de la Educación especialidad Inglés
AMBATO - ECUADOR
2015

2
I. GENERAL INFORMATION
Subject
Business (Emprendimiento)
Program
Carrera de idiomas
Code: FCHE/I/MP/2129/06/06 Prerequisites: NONE
Study Modality: Presencial
Subject Code
Curricular Organization Unit:
Profesional
Credits: 3
Level:
Fourth
Corequisites:
Subject Code
1. Language
Teaching Strategies
FCHE/I/MP/2129/06/05
Hours per Week
Class Hours:
3
Theoretical:1 Practical:2
Tutoring Student
Hours:
On Campus:1 Virtual:
TOTAL LEARNING HOURS :
WEEK HOURS:3
HOURS DURING THE SEMESTER
NUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hours
INTERDEPENDENT HOURS: 56 hours
ACADEMIC TUTORING: 16 hours
TOTAL HOURS: 48+56+16 = 120 hours (3 credits)
II. PROFESSOR'S TEACHING PROFILE
Professor's name: Encalada Trujillo Edgar Guadia
Academic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -
Ingles
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Bachelor's degree: Licenciado en Ciencias de la Educación especialidad Inglés
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Professional experience: 15 years
Teaching experience: 18 years
Program Academic area: Pedagogical and Psycholinguistics Competence
Professsor's schedule (practical application and learning experimentation) :
Wednesday from 10:00 to 12:00
Friday from 9:00 to 10:00

3
Professor's schedule (Academic tutoring):
Tuesday and Thursday from 13:00 to 14:00
Phone numbers: 032 800 435 - 0996575373
E-mail: encalada.edgar@yahoo.com
III. COURSE DESCRIPTION AND OBJECTIVES
Purpose
Use English in an oral and written way to communicate efficiently in a business context
according to the requirements ofa global world.
Course Description:
Business communication involves constant flow of information as a fundamental
part of any organizations. It involves number of people. Communication here plays
a very important role in process of directing and controlling the people in the
organization. Immediate feedback can be obtained and misunderstandings if any
can be avoided.
So, the aim is to develop learners’ confidence and fluency in some basic areas of
business; as well as improving communication techniques and developing and
consolidating the target language in this context. Besides, students will be able to
recognize some technical vocabulary within the business context, apply rules of
socialization with people from different cultures; analyze rules of communication
through technological resources. Also they will prepare simulated telephone
support and assess business projects. This syllabus contributes to the development
of the Communicative Competence in correspondence to the Council Common
European Framework level B2.
Course General Objective:
To communicate in English using the language skills of reading, listening, speaking and
writing in the business world.
Course Specific Objectives :
1. Recognize some technical vocabulary for communication within the business context
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
3. Analyze rules of communication through technological resources for business issues
4. Prepare simulated telephone support in different commercial aspects
5. Assess business projects for entrepreneurships

4
IV. COURSE STUDY PROGRAM
Curricular Units
U.1 Recognize some technical vocabulary for communication within the business context
Thematic Units
Class Hours Tutoring
Hours
Independent hours
including research and
community service
Assessment tools
Theoretical Practical
1.1 Some business terms 1 3 Tasks
1.2 Cross cultural understanding 1 2 1 3 Scoring scales
1.3 Welcome visitors 1 2 1 3 Questionnaires
1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps
Written tasks
Summative tests
Digital tasks in Excell
SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25
Learning outcome:Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book
Learning Methodologies: Collaborative Learning; Project based learning, Study case,problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers,projector, audiovisual aids, internet

5
U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.
Thematic Units
Class Hours
Hours of
Tutoríng
Independent study
including research and
relationship with the
society
Mechanisms and assessment
toolsTheoretical Practical
2.1 Cross cultural understanding 1 1 1 3 Tasks
2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales
2.3 Eating out with visitors 1 1 1 3 Questionnaires
2.4 Cross cultural understanding 1 1 1 Mind maps
2.5 Inviting, and accepting or declining. 1 1 2 Written tasks
Summative tests
Tasks
Scoring scales
Questionnaires
Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.
Didactic Resources: Slides, markers, projector, audiovisual aids, internet

6
U.3 Analyze rules of communication through technological resources for business issues
Thematic Units
Class Hours
Hours of
Tutoring
Independent study including
research and relationship
with the society
3.1 Preparing to make telephone calls. 1 2 1 2 Tasks
3.2 Receiving calls. 1 1 1 Scoring scales
3.3 Asking for and giving repetition 1 1 1 2 Questionnaires
3.4 The secretarial barrier 1 1 1 3 Mind maps
3.5 Sample Business Letter 1 1 1 3 Written tasks
Summative tests
Tasks
Scoring scales
Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.

7
U.4 Prepare simulated telephone support in different commercial aspects
Thematic Units
Class Hours
Hours of
Tutoring
with the society
4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks
4.2 Setting up appointments 1 1 1 Scoring scales
4.3 Changing appointments 1 1 3 Questionnaires
4.4 Ending a call 1 1 1 Mind maps
4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks
4.6 Problem solving on the telephone 1 1 2 Summative tests
4.7 Complaints 1 1 Digital tasks in Excell
Tasks
Scoring scales
SUBTOTAL HOURS
5 6 4 10 TOTAL HOURS 25
Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class

8
U.5 Assess business projects for entrepreneurships
Thematic Units
Class Hours
Hours of
Tutoring
with the society
5.1 The structure of decision making meetings 1 Tasks
5.2 Starting and asking for opinion 1 2 Scoring scales
5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires
5.4 The structure of decision making 1 Mind maps
5.5 Stating and asking for opinion 1 1 Written tasks
5.6 Interrupting and handling interruptions 1 2 Summative tests
5.7 Asking for and giving clarification 1 Digital tasks in Excell
5.8 Delaying decisions 1 1 2 Tasks
5.9 Ending the negotiation 1 Scoring scales
SUBTOTAL HOURS
5 5 3 8 TOTAL HOURS 21
Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project

9
V. NORMATIVE STANDARDS EVALUATION
Specific Objectives Diagnostic
Evaluation
Formative
Evaluation
Summative
Evaluation
1. Recognize some technical vocabulary for communication within the business context
Techniques and
instruments:
Teacher observation
Questionnaire
Oral test
Oral presentations
Rubrics for Oral
presentation
Questionnaire
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
Techniques and
instruments:
Questionnaire
Oral participation
Observation
Questionnaire
Written activity
Presentation
Oral and written
quizzes
3. Analyze rules of communication through technological resources for business issues
Techniques and
instruments:
Oral test
PORTFOLIOS
Oral presentations
Oral and written
quizzes and tests.
Oral presentations.
Rubric for oral
presentations
Questionnaire
4. Prepare simulated telephone support in different commercial aspects
Techniques and
instruments:
Teacher observation. Oral and written
quizzes and tests.
Portfolios.
Rubric for mid-
term oral
presentations
5. Assess business projects
Techniques and
instruments:
Teacher
observation.
Oral presentations.
Portfolios.
Learning logs.
Oral and written
quizz
Rubric for final oral
presentations

10
VI. BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
CITY/COUNTRY NUMBEROF
PAGES
Sweeney, S. 2004 Communicating in
business
2nd
Edition
Cambridge
University
Press
England, Essex 320
CODE/ DATABASE LOCATION:
Código de Biblioteca 659=20)
(Inventario: 08011)
COMMENTARY:
This is a short course for business English students which will be familiarized
with the business world
NUMBEROF
ISSUES
PRINTED: X
DIGITAL:
1
VIRTUAL: X
URL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER EDITORIAL
CITY/COUNTRY
NUMBEROF
PAGES
Heisterberg,R. 2014 Creating Business Agility:
How Convergence of
Cloud,Social,Mobile,
Video, and Big Data
EnablesCompetitive
Advantage.
Editorial
Wiley
387
CODE/ DATABASE LOCATION: COMMENTARY:
The book describes the agility that comes from collaborative commerce, and
provides key decision makers the implementation roadmap they need to build a
successful business ecosystem.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

11
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Esteban, J. L. 2014 Vive tu sueño, emprende. Editorial UOC,
S.L., 2014
249
CODE/ DATABASE LOCATION:  COMMENTARY:
It is necessary to keep on struggling constantly in order to achieve our
goals, this text gives you a series of strategies to get your dreams.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento
ADDITIONAL BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Frey, R 2012 Successful Proposal
Strategies forSmall
Businesses:Using
Knowledge Management
to Win Government,
Private-Sector,and
International Contracts
6th Edition Editorial
Artech House
Chicago, Illinois 723
CODE/ DATA BASE: COMMENTARY:
This guide maps and details every stage of the contractor proposal response
lifecycle and shows readers how to produce proposals which maximize their
company's strengths and respond fully to client criteria.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

VII. SYLLABUS APPROVAL
Date prepared: September 21st, 2015
Lic. Edgar Encalada Trujillo. Mg.
SUBJECT PROFESSOR
Date of approval: September 23rd, 2015
Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD.
Area Coordinator Program Coordinator
Syllabus Evaluator Syllabus Validator
Dr. Marcelo Núñez Mg.
Faculty Sub-Dean
Approval

13
EDUCACIÓN
CARRERA DE IDIOMAS MODALIDAD
PRESENCIAL
BUSINESS 1
Fourth Semester
Evidence for Element 1
Recognize some technical vocabulary for communication within the business context
LEARNING OUTCOME
Present a conversation about keeping the conversation going during small talks based on the
corresponding units of the book

14
This learning outcome is a role play that was about a company that has different
branch around of the world. The thing is that all the branch had different names and
we tried to find the best solution to solve it.

15
EDUCACIÓN
PRESENCIAL
BUSINESS 1
Fourth Semester
Apply rules of socialization with people of different cultures in order to interact in the business
world.
LEARNING OUTCOME
Write and present scripts about ways to invite visitors to have a social time based on what was
covered in class.

18
EDUCACIÓN
PRESENCIAL
BUSINESS 1
Fourth Semester
Analyze rules of communication through technological resources for business issues
LEARNING OUTCOME
Participate in role plays about receiving phone calls and a Business letter based on the contents of
the textbook.

21
EDUCACIÓN
PRESENCIAL
BUSINESS 1
Fourth Semester 4
Evidence for Element
Prepare simulated telephone support in different commercial aspects
LEARNING OUTCOME
Design and present a short role play about using the telephone based on the dialogues covered in
class

24
EDUCACIÓN
PRESENCIAL
BUSINESS 1
Fourth Semester
Assess business projects for entrepreneurships
LEARNING OUTCOME
Create a project according to an enterprise trying to sell a product based on the suggestions given in
class. Interdisciplinary project

25
FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN
CARRERA DE IDIOMAS
BUSINESS I
ELEMENT 5
BUSINESS PLAN
CHOCLOS’ CARMITA
Juan Miguel Tanguil Chiles
Ambato - Ecuador
2016

26
Executive Summary
Choclos' Carmita is a locally owned fast food outlet that will be positioned as a
national franchise through our creative approach to the company's image and detail
presentation. Choclos' Carmita will provide a combination of excellent food at value
pricing, with fun packaging and atmosphere. Choclos' Carmita is the answer to an
increasing demand for snack-type fast food, to be consumed while window shopping and
walking around inside a shopping mall.
Our main priority is to establish one outlet in a crowded mall, preferably in one of
prominent shopping malls in Ambato. Later, our effort will be a further development of
more outlets around Ecuador
Choclos' Carmita will entice youngsters to bring their friends and family with our
innovative environment, fresh-corn, and selection of unique signature dipping sauces.
1.1. - Objectives
 To establish a presence as a successful local fast food outlets and gain a market share in
Ambato's fast food industry.
 To make Choclos' Carmita a destination spot for mall-goers.
 To expand into a number of outlets by year three, and sell the franchise to neighboring
cities, such as Quito, Guayaquil, Ibarra and Loja.
1.2. – Mission
Our main goal is to be one of the most successful fast food outlets in Ambato, starting with
one retail outlet located inside a major shopping mall as a "market tester."
Choclos’ Carmita will strive to be a premier local fast food brand in the local marketplace.
We want our customers to have the total experience when visiting our outlet(s) and website
as they will learn about this fascinating new fast food
Our main focus will be serving high-quality food at a great value.
1.3. - Keys to Success
To succeed in this business we must:
* Create a unique, innovative, entertaining menu that will differentiate us from the rest of
the competition.
*Control costs at all times, in all areas and implement a conservative approach to growth
policy. Although, we provide more than enough fund to open more than one outlet, we
want to be on the safe side of the business.

27
*Sell the products that are of the highest quality, as well as keeping the customers happy
with all of our product categories from food to store merchandising.
*Provide 100% satisfaction to our customers and maintaining the level of excellent services
among other competitors.
*Encourage the two most important values in fast food business: brand and image, as these
two ingredients is a couple of main drivers in marketing communications.
Company Summary
What is Choclos' Carmita?
It is a delicious corn cooked with a few pieces of pork rind covered with rich salad onions
and tomatoes and finally an exquisite you prefer mayonnaise and chili sauce. Our outlet
also provides excellent and friendly customer service to support the ambience of fun,
energetic and youthful lifestyle.
Youthful and fresh surroundings
We will imitate successful establishments, such as Oasis, Tropi Burger and Don Mario,
which represent the majority of our core target market, between 18 to 35 years of age. Our
customers will also be able to read our in-house brochures in regards to all knowledge
about Choclos' Carmita and our featured sauces. Our store will be decorated with fast food
setting, such as a bright counter and display menu on the wall.
Quality food
Each store will offer nothing but freshly cooked corn, sandwiches and variety of unique
blend sauces, all served with old-fashioned home-style care.
Open everyday
Our store is open every day from 4 pm to 9 pm.
Variety, variety, variety
A different selection of sauces will be featured every three months and we will also change
our Italian soda flavors to accompany our cooked corn
2.1. - Start-up Summary
The retail outlet will be rented at one of the target location center of the town. Our
preference is Space A, for the main reason of reaching larger traffic.
Startup requirements will be financed through owner investments.
START-UP REQUIREMENTS

28
Start-up Expenses
Kitchen and Fixtures $10.000
Furniture and Interior $5.000
Legal $1.000
Rent $2.000
Packaging and Stationary $800
Contingencies $900
Market Analysis Summary
Consumer expenditures for fast food in Ambato rose during the end of the year
2000, followed by the recovery of Ambato's economy. The increasing number of new
establishments such as fast food franchises, fancy restaurants and gourmet bakeries around
Ambato has shown a significant growth in this sector. Food spending is around 56% of
total consumer expenditures in Ambato, and consumer spending on leisure and recreation
made up of 13% of total consumer spending.
A much broader appeal exists for weekend slots because those are the days when most of
our core target market enjoys the mall going activities.
Age - Youngsters, single, currently enrolled in college and high school.
Family unit - We will also appeal to families (young families) with children.
Gender - We will target both sexes, with a slight skew for males due to their lower attention
to dietary concerns.
Income - We will appeal to the medium income individuals and to all in the lower medium
income bracket.
Our concept will have very broad appeal. It is our goal to be the hip destination for fast
food cravings.
According to a recent public survey of people 15 - 45 years old, 80% of those
interviewed like fast food. 90% of them like fast food on a regular basis, and 10% of them
claimed that they like fast food "very much," or "love" fast food. The survey also provided
the following particular reasons for the increasing popularity of fast food:
People have 52 weekends and three long holidays a year. Most of Singaporeans love
to window shop, and when they do strolling around the shopping district, they need a quick
bite to accommodate their activities.

29
White-collar workers in offices have stopped bring lunch, and enjoy chicken,
hamburger, pizza or other fast food joints in the vicinity.
Parents give more money to kids and students to buy lunch. Fast food is naturally their first
choice, because of the brand building effort that heavily targets their age group.
Eating out still remains as Ambateños' common habit of life. They do not perceive
fast food is a luxury, and they enjoy it by bringing their family, especially if they have
smaller kids, in the environment of the western-style fast food outlets.
Market strategies
Our strategy is based on serving our markets well. We will start our first outlet as a
"market tester" that could become a model of the expanding number of outlets in the future.
Concentration will be on maintaining quality and establishing a strong identity in the local
market.
A combination of local media and local store marketing programs will be utilized at
each location. Local store marketing is most effective, followed by print ad. As soon as a
concentration of stores is established in a market, then broader media will be explored. We
believe, however, that the best form of advertising is still "buzz." By providing a fun and
energetic environment, with unbeatable quality at an acceptable price in a clean and
friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is
the most critical element of our plan. We will actively build our brand, through the selling
of supporting materials, such as merchandise, promotional items and other marketing
gimmicks similar to those of other fast food franchises.

30
FINAL REFLECTION
Nowadays, learning English is a very important part in professional and educative
fields. All the people around the world speak the universal language that is English. One of
the things that I should learn is to learn more about some vocabulary related to business
because it in English is very important. If I learn new vocabulary in English I will increase
my knowledge.
The BUSINESS I’s subject that I studied during this semester became the best
implement for learning English because this module helped me to improve my English
skills. Thanks at this subject I can improve my speaking skill because I did a lot role plays
with my classmates and I improved our fluency and pronunciation. I was able to recognize
some technical vocabulary within the business context, applied rules of socialization with
people from different cultures; analyzed rules of communication through technological
resources. Also, I prepared simulated telephone support and assess business projects. The
different topics that we did in the role plays are very interesting because we use the
vocabulary that we learned during the semester.
In conclusion, through hard work, dedication, and intelligence, my goals are
accessible to be accomplished. With this in mind, the completed goals will lead to a series
of positive effects in my life. One effect is that at the end of the semester my English skills
will have improved and I will be ready to move on to the next semester

Business juan tanguil

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