This provided the outline and framework for an internal workshop crafted for company employees on how to build relationships using Twitter. Context: The problem: There is content that we all share among ourselves that we don’t share with our community on Twitter (articles, HOWTOs, customer projects that go live). The solution: We’ll help you define your voice and curate content better on Twitter so you can become an influential part of your online community. Why you should come: Honing your twitter voice will let you take ownership of content that NationBuilder has, and share ideas in a way that focuses on education. Then, when you have something important to say, you’ll have an audience ready- and eager- to listen.

1. @JuanSVas
TWITTER:
RELATIONSHIP-BUILDING
BASICS
NationBuilder Internal Workshop

2. @JuanSVas
Hi, I’m Juan.

3. @JuanSVas
Hi, I’m Dana.

4. @JuanSVas
The plan
- Value/Relevance
- Content creation
- Content curation
- Fun

5. @JuanSVas
Twitter is like a party.
And everyone can come.
Value & Relevance

6. @JuanSVas
Value & Relevance
- Find your communities
- Add value to the conversation
- Tweet > … > Meaningful interaction > Relationship
- Fill in communication gaps
- Bigger than borders

7. @JuanSVas
Twitter Timeout:
Mini twitter blast
Twitter for grassroots organizing helps w dialogue, ideas,
network-building.
#sharedlearning @nationbuilder
Extra points if you include a picture

8. @JuanSVas
Content creation
- Self-produced blogs, songs, videos, poems, stories, etc.
- Insight
- Experiences

9. @JuanSVas
Content creation
- Leave space for others’ comments
- Clear, action-oriented images
- Max 5 hashtag+@tag, the less the better

10. @JuanSVas
Content curation
- Find a visual that makes people stop
- Screenshots, paraphrase
- search.twitter.com

11. @JuanSVas
Content curation
- Repurpose original content
- Give a shout-out
- Add to the conversation

12. @JuanSVas
Content curation
-
What changed b/w
Conrad’s original tweet
& what Juan tweeted?

13. @JuanSVas
It pays off

14. @JuanSVas
Jump in
- Groups of 3-5
- 10 challenges
- 20 minutes
- Debrief @ the end
- Gather links directing to each of your team’s tweets

15. @JuanSVas
Challenge #1
Find the other 9 challenges.
Previously tweeted by @JuanSVas & @wheresmysled

16. @JuanSVas
Challenges 2-5
- Tweet out a How To that is relevant to your community, include
in-Dashboard screenshot, & a few words to peak interest
- Find an event that is relevant to 1 of your communities, tweet the event
link to someone you think should know about it
- Find a hashtag that taps into 1 of your communities & join the conversation
by sharing or adding something useful and relevant
- Find and follow 3 people you’d consider an expert or credible source of
information about a community that matters to you

17. @JuanSVas
Challenges 6-10
- Tweet out a funny team picture with a caption explaining what we’re doing
in this activity
- Tweet out 2 pictures sharing experiences/cool spots in #DTLA, make sure
to give context
- Add a comment to someone else’s tweet while keeping a version of the
original tweet there
- RT 1 of the experts you followed
- Find 3 famous/notorious people who’s Twitter followings amount to 15,000
followers or more