The document discusses Oracle's mobile platform and related products and services. It covers Oracle Mobile Cloud Service which provides mobile backend services, mobile application development tools like App Development Accelerator (MAX), and Oracle's Chatbot Platform for building conversational interfaces. Use cases for chatbots in industries like travel, customer service, and banking are also mentioned.

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Oracle Mobile PlaAorm
Mobile Cloud, App Accellerator, Chatbots, and Much More
Nino Guarnacci
IoT & Mobile
SoluJon Architect

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Safe Harbor Statement
The following is intended to outline our general product direcJon. It is intended for
informaJon purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or funcJonality, and should not be relied upon
in making purchasing decisions. The development, release, and Jming of any features or
funcJonality described for Oracle’s products remains at the sole discreJon of Oracle.
2

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Agenda
§ Mobile Cloud
§ App Development Accelerator (MAX)
§ Chatbot Platform
§ Success Story
3
Oracle ConfidenJal –

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What a Mobile App Looks Like

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What’s Going on Behind the Scene
MCS
Storage HR System
Social
Network
Talent Management
Google Map
HR System
Talent Management HR System

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Where Do You Spend Time in Mobile Development?
Oracle ConfidenJal –
6
2/3 of the time spent on mobility
projects is connecting to, and
securing back-end systems
Time spent
On
Integration
Source: 2014 Triangle Research Survey

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Mobile Cloud Service
• Centralise mobile integraJon,
diagnosJcs, logging in the cloud
• Design mobile specific APIs
– Shape & expose services and APIs
• Pre-built mobile services
– Push noJficaJons
– Storage
– Offline synchronizaJon
• Integrated security

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Oracle Mobile Cloud Service
Oracle Cloud
Cloud/Internet
On-Premise
Mobile Client SDKs
Custom APIs Mobile Backend Connectors
REST APIs
DiagnosJcs AnalyJcs Lifecycle
Node
JavaScript SDK
Oracle MAF & MAX
PlaAorm APIs
Push
NoJficaJons
User
Services
File
Storage
RelaJonal
Database
Data
Offline
App
Policies
REST
SOAP
ICS
Developer
LocaJon
Services

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App Policies
v1.1
Database Data Offline AnalyJcs User
Management
Storage LocaJon
Services
v1.0 v1.0 v1.0 v1.0 v1.0 v1.0 Coming soon
PlaAorm APIs
Coming soon
SMS NoJficaJons

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App Policies
v1.1
Database Data Offline AnalyJcs User
Management
Storage LocaJon
Services
v1.0 v1.0 v1.0 v1.0 v1.0 v1.0
PlaAorm APIs
Coming soon
SMS NoJficaJons

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Show what is
located within
1km
Services
turned on
Services
turned off
Place
Place
Place Place
Provide services
when entering a
geofence
Provide
informaJon when
approaching a
beacon
Show message
Basic
Scenarios

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Mobile App
Developer
“I create the mobile
applica0ons that call
backend services”
Service Developers
“I create the backend
services that mobile
applica0ons call”
Mobile Program
Manger
“I am responsible
for the success of
our mobiliza0on
strategy”
Enterprise
Architect
“I make sure we
have a secure,
scalable mobile
solu0on”
.
Mobile Developer
Mobile Stakeholders
Mobile Program
Manager
Enterprise Architect
Service
Developers

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Mobile App
Developer
“I create the mobile
applica0ons that call
backend services”
Service & Java
Developers
“I create the backend
services that mobile
applica0ons call”
Mobile Program
Manger
“I am responsible
for the success of
our mobiliza0on
strategy”
Enterprise
Architect
“I make sure we
have a secure,
scalable mobile
solu0on”
.
Mobile Developer
The Development Team
Mobile Program
Manager
Enterprise Architect
Service
Developers

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ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM APPLICATIONS
CLOUD
mAPI
Connectors
• SOAP, REST
• Security
Outside-in, Mobile First
Inside-out, Service first
PlaAorm Services
• Storage
• Sync
• User management
• Push noJficaJons
• AnalyJcs
Development
• API definiJon
• Custom logic
• OrchestraJon
• Payload shaping

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Mobile App
Developer
“I create the mobile
applica0ons that call
backend services”
Service Developers
“I create the backend
services that mobile
applica0ons call”
Mobile Program
Manger
“I am responsible
for the success of
our mobiliza0on
strategy”
Enterprise
Architect
“I make sure we
have a secure,
scalable mobile
solu0on”
.
Mobile Developer
Mobile Cloud Service Personas
Mobile Program
Manager
Enterprise Architect
Service
Developers

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MOBILE APPLICATION
FRAMEWORK
NaNve
Others
SECURE
MOBILE
CLOUD SERVICE
Oracle Mobile Cloud Service
AnalyNcs
DiagnosNcs Usage Engagement
ConNnuous Development
Monitoring SDLC
Mobile SDK & APIs
Users
Offline Sync
NoJficaJons
User Mgmt
Objs
Storage
Connectors
Data
Shaping
Custom
Logic
Orchestrate
Public Cloud
Oracle Cloud
Enterprise SaaS
On-premise
3rd Party API
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
CLOUD
Custom API

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More About Funnels
Use funnels to track
user progress
through a workflow.

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Agenda
§ Mobile Cloud
§ App Development Accelerator (MAX)
§ Chatbot Platform
§ Success Story
23
Oracle ConfidenJal –

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Mobile ApplicaJon Accelerator (MAX)
Business User Friendly Mobile App ComposiNon in the Cloud
NO CODING REQUIRED
PREVIEW APP IN LINE
BROWSER BASED DEVELOPMENT
EASILY MAP TO BUSINESS SERVICES
EDIT, TEST, AND PUBLISH FROM BROWSER

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Mobile ApplicaJon Accelerator (MAX)
• Create Screens from
Templates
the User Interface
• Building Drag&Drop the
User Interface
• Define the Screen Flow
• Bind Data from Business
Objects
• Test in a browser
• Deploy on Device

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Agenda
§ Mobile Cloud
§ App Development Accelerator (MAX)
§ Chatbot Platform
§ Success Story
26
Oracle ConfidenJal –

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Apple Trademark
Since 2010
How many apps do people
install and how many do
they use on a daily basis?

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Average smartphone
owner has 27 apps on
their phone, they
typically only use 4–6
of those apps every
day.
At the end of 30 days,
only 3% of all apps
retain their new
users.

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Facebook Messenger weChat
Kik
WhatsApp
Slack HipChat
Here’s where they spend their Jme
SnapChat
29

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4.1 Billion users
around the world are on
Instant Messaging apps
Sources: BI Intelligence, Jan. 2016 and StaJsta, April 2016
6+ of Top 10 most
used apps globally =
messaging apps
Messaging Apps are Global & Surpassing Social
30
Big 4 Social Networks Big 4 Instant Messaging Apps

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Messaging as a platform:
Conversational user interfaces are
about to change the way billions of
users interact with the world around
them.
31

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Mobile Web
32
Mobile Apps
Mobile Chat
MulJple Mobile Channels
Web interface NaJve Interface ConversaJonal Interface

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What is a Chatbot?
33

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Use Cases Examples
34
B2C
TRAVEL
• Boarding Pass
• Seats
• NoJficaJons
• Travel change
CUSTOMER SERVICE
• Self Service
• PromoJons
GOVERNMENT
• CiJzen Service
• NoJficaJons
• Taxes
• Licenses
RETAIL
• Product Stock
• Returns
• New designs
• Group sharing
B2E
BANKS
• Account Info
• New Loan
• NoJficaJons
HR
• On Boarding
• Self Service
• Recruitment
SALES
• Pipeline Management
• Sales KPI
• CollaboraJon
Service
• Work Orders
• Parts Lookup
• Knowledge Base
FINANCE
• Expense
• Procurement
• KPI

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Oracle ChatBots PlaAorm
CLOUD PLATFORM
MOBILE
LANGUAGE
SUPPORT
SECURE SCALABLE
CONTEXTUAL &
INTELLIGENT
MULTI-
MESSENGER
RE-USE

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• Most common types of bots iniJally
deployed.
• Narrow ranges of highly specialized and
structured interacNons
e.g. Check Account Balance, Transfer
funds, Retrieve sales opportuniJes
• Typically user iniJated, but systems can
also iniJate (e.g. alerts)
• Integrates with enterprise systems of
record
• Most useful bots will be in the support or
service category.
• Personalized based on profile, past
behavior and contextual informaJon.
• Monitors data and iniJates conversaJon
e.g. Monitor campaign and iniJate
conversaJon when data crosses
threshold
• PredicJve Intelligence based on data -
Key for bots to be a useful in the long
run across use-case categories.
36
Two Broad Categories of Bots
Task Oriented Data Driven & PredicNve

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Bot Builder UI
• DeclaraJve tool to create and manage
– Intent
– EnJJes
– Training Data
• Dialog Editor and designer
• Custom Component development UI
• TesJng UI for bots
• Publish, deploy, life cycle management
• Seqngs / configuraJons
37

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• Open, scalable runJme plaAorm that handle millions of
conversaJons
• Enterprise grade security from consumer grade messaging
channels
• Enterprise IntegraJon designed for mobile / chatbot
channels
• Simple to use Bot designer across mulJple messaging
channels
• Machine learning with cross channel predicJve analyJcs &
knowledge packs
• Technology partnerships with Facebook & others
38
Why Oracle for Chatbots? Why Oracle for Chatbots?

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Agenda
§ Mobile Cloud
§ App Development Accelerator (MAX)
§ Chatbot Platform
§ Success Story
39
Oracle ConfidenJal –

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Manchester Airport Group (MAG)
Manchester Airport is the global gateway to the
North of England. Every year we handle around
19 million passengers, using over 60 airlines
flying direct to around 200 desNnaNons. With
around 19,000 people employed directly on-site,
our growth is shared by our city and the whole
region.
The cargo operaNon at Manchester has been
growing from a relaNvely small base throughout
our history, and has shown significant growth in
recent years.

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Map of the MAG Passenger Journey Path
OpJmizing the Customer Experience on day of travel
Register InteractStart
App Download
Airport
Entrance
Check-in
End
Security
Departures
Lounges
Boarding
Gates
Baggage
Reclaim
B1-3
B4-5
B6
B7-8
B9

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General Architecture
42
MOBILE SERVICE
Beacons Fleet
Management
IOS + Android
Data Service + Notifications
API Catalog, Analytics,
Data ServicesBeacons Events
Offers stored as microsites
Conditions met,
Trigger a Notification
IoT AnalyNcs Robust
Rules Engine

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Summary
• Simplify and accelerate mobile applicaJon development
• Unified hub for all mobile access to enterprise IT assets
• Easy to use for first Jme as well as regular users
• Easy to do things right
• Easy to maintain while mobile strategy evolves and matures
• Open yet integrated
– AgnosJc to client side technologies and mobile device/applicaJon management soluJons, but
offering a superior, integrated experience to Oracle customers
FoundaNon for your Mobile Strategy