1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
INTRODUCTION TO BUSINESS ( BUSF0103)
FINAL PROJECT: CHARITY DRIVE EVENT
30% GROUP WORK+10%INDIVIDUAL
GROUP MEMBERS:
1. LEE JO YEE (0314880)
2. SHIRLEY LIEW QIAO LI (0315671)
3. PEH KER NENG (0314619)
4. LING HUI SIM (0313855)

2. Contents
Executive Summary....................................................................................................................................... 3
Objectives ..................................................................................................................................................... 4
Target Market ............................................................................................................................................... 5
Competition Analysis .................................................................................................................................... 5
Product and Packaging.................................................................................................................................. 6
Pricing............................................................................................................................................................ 7
Promotion ..................................................................................................................................................... 9
Sponsors ...................................................................................................................................................... 10
Distribution ................................................................................................................................................. 11
Green Measures .......................................................................................................................................... 14
Human Resource Planning .......................................................................................................................... 15
Evaluation of Results ................................................................................................................................... 16
Appendix ..................................................................................................................................................... 17
1.
Sponsorship Letter .......................................................................................................................... 17
2.
Business marketing tools ................................................................................................................ 18
4.
Receipt in business transaction ...................................................................................................... 20
5.
Receipt from the charity organization ............................................................................................ 21

3. Executive Summary
This is the final project of Introduction to Business which was known as the “Charity
Drive Event” that has held from 10th February to 14th February 2014 in Taylor’s University
Lakeside Campus. We have to form a group of four and select a business or more to run. This is
to provide the students an opportunity to run a mock business venture and allow them to gain
relevant practical business from it. Our group consists of Peh Ker Neng, Ling Hui Sim, Shirley
Liew (accountant) and Lee Jo Yee as the leader. We have chosen the traditional Henna drawing
service business and Phone casings selling business.
In this project, one of our aims is to earn a target of RM2000. We have successfully
reached it by RM 803 from sponsorship and another RM1217 from the profit of the business.
The fund raised will all in the end donate to the victims of the Haiyan Typhoon in Philippines
100% which is one of the purposes of this project. We have chosen to donate the money via
Malaysian Red Crescent because it is a reliable charity organization.
Team members

4. Malaysian Red Crescent Association
Objectives
1. The Haiyan Typhoon in the Philippines was an exceptionally powerful tropical cyclone
that devastated portions of Southeast Asia, particularly the Philippines, in November 8,
2013. It is the deadliest Philippine typhoon on record, killing at least 6,201 people in that
country alone. As of January 2014, bodies are still being found. (-, 2014)
2. This deadly typhoon not only has destroyed most of the area and also knocked over the
Power Barge in IIoilo causing oil spill. Widespread looting took place in the days
following Haiyan’s passage. Survivors struggle to get their basic necessities such as food,
clean water, and shelther.
3. The aftermath of these nature disasters require aids not only from monetary and also
volunteers to help with the humanitarian crisis and population displacement. The typhoon
has actually caused 1.9 million homeless and more than 6000000 displaced.
4. We as students have limited reach to help out these victims. Hence, with the conjunction
of the Charity Drive Event, we have decided to raise fund for them because it is still a
recent tragedy and urgently need our help to get back on track. Because we have more
than one final assignment we have on that week, our business goal is to earn more than
RM1000 in the first three days of that week.
5. Our target is also to apply the business theories in the lectures into practical such as the
organizational chart and the difference between service business and product business.

5. Target Market
1.
Our market is made up mostly
Taylor’s University students and staffs. We
have students age ranging from 17 to
around 25 years old studying different courses in the school, such as culinary art, business,
engineering, architecture and design.
2. Also, we have international from different countries, such as Bangladesh, South Korea and
Australia. Thus, they are having different interest and culture practice. They all accept other
cultures and traditions openhearted.
3. Nowadays, hand phone is an essential in our daily life. So, most of them possibly will buy
phone casings to protect their hand phones by being spoiled. Phone casings come with
different designs and different functions. They will always choose to buy a phone casing
which is protective and has matching design.
4. Henna is known as a temporary form of skin decoration. People believe that Henna is a fun
and safe way to explore body art without pain. Likely due to the desire for a tattoo
appearance, many people want to have a try.
5. Mostly, Taylor’s University’s students and stuffs come from nicer families and backgrounds.
By average, they will spend between RM10 to RM50 per day.
Competition Analysis
Service
How
Strength
Moridabreast
Polaroid photo taking
Customers pay RM8 and get a card with
own Polaroid. It is similar with selling the
Polaroid. They combine both sale business
and service business.
It takes a short time. It can capture the
happy moment. So, when people come in a
group, they will take more than one piece.
Tie
Pie Me
Customers pay RM5 and get a bowl
with cream. Then, they can throw it
on Daniesh.
The customers can release stress and
get entertainment in this game.

6. This mean Moridabreast can earn many in
once.
Vulnerabilities High price.
Not everyone is interested in this
game.
Product and Packaging
1. Selling: Phone casing and Indian Henna service.
(i)
Phone casing- IPhone 4/4s/5/5s, Samsung Galaxy Note 1/2/3, S3, S4 and HTC
One.
(ii)
Indian Henna service- Different design with different pricing.
2. Features and benefits
(i)
Phone casing
Features: Phone casing covers your phone without restricting your access to
commonly used features, like your screen, buttons, microphone and speaker.
Benefits: Beside, you can customize your own cell phone case with Henna, decals
and even adhesive embellishments phone protection from scratches. You'll find
cell phone cases in all colors and patterns that conform to your phone's stylish
shape without looking bulky.
(ii)
Indian Henna service
Features: A variety of styles, including Arabic, Indian and Rajasthani.
Henna is not permanent and you can change your design when they fade away.
Benefits: It’s to show off your beautiful body by drawing Henna on it. Henna
draws heat away from inside the body to the outside to release it. (People who live
in the desert cover their feet and hands with it to keep cool).
3. Products packaging:

7. (i)
(ii)
Phone casing- Phone casing’s box is given.
Indian Henna service- All the services are drawn on hand or leg. Unless if the
customer want to buy the Henna, the box of the Henna will be given.
Pricing
1. Below is the table showing our products’ unit selling price and unit cost price:
(i)
Phone Casing- Different design have different unit selling price.
No. Types
1.
IRON MAN 3D
2.
IRON MAN
NORMAL
3.
ENGLAND FLAG
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Unit Cost Price (RM)
15
8
Unit Selling Price (X1)
4
5
Selling price (RM)
45
40
7
5
35
ULTRA SLIM CASE
CHERRY CASE
DESIGN HARD
CASE
RUBBER DESIGN
TRANSPARENT
CASE
COLOUR
BUMPER, REMAX
RAINBOW CASE
7
6
15
3.6
3.3
2
25
20
30
17
10
2
2
30
20
10
2
20
10
3
30
DESIGN RUBBER
CASE
TRANSPARENT
HARD CASE
TEXTURE DESIGN
12
2.5
30
5
3
15
2
30
15
Table 1.1
(ii)
Indian Henna service- Depends on the size/ length. Unit Cost Price: RM2 can be used
more than 50times. In an average RM0.04/person.
No. Size/ Length (cm)
1.
10x20
2.
10x40
3.
10x40
Design
Custom
Custom/ Henna
Henna
Unit Selling Price (X1)
125
250
375
Table 1.2
2. Products popularity
Selling price (RM)
5
10
15

8. Indian Henna Service- Early beginning, Indian Henna service sell at RM5 only then it
became more and more popular. So, we increase the price and added more design with
different prices as shown in the table 1.2. On the other hand, phone casings selling was
less popular compared to henna service because of the limited choices and the high price.
3. Strategies for difficulty selling the products:
(i)
Phone casing- As the 4 different design phone casing (Table 1.3) is becoming popular,
the price has been deducted RM 5 to increase more attraction to customer because
RM30 is too expensive for the customer.
Design
DESIGN HARD CASE,
RUBBER DESIGN,
DESIGN RUBBER CASE,
TEXTURE DESIGN
Before/ Selling price (RM)
30
Table 1.3
After/ Selling price (RM)
25

9. Promotion
A detailed plan of the promotional strategies and tools you will use:
a) Main marketing message:
-The money of the selling product will donate to the Typhoon Hainan in the
Philippines.
b) 2 main tools for promoting products:
(i)
Phone casing- Buy 2 phone casing can have a RM5 discount.
(ii)
Indian Henna service- 1.Give away name cards to the customers to bring more
customers in the business. 2. Stick many notice papers on the board to notify the
customer that we are doing Henna service for charity.
1. Name Card
2. Notice Paper
c) Justification of chosen strategies and tools
(i)
To attract more customer.
(ii)
To gain more income money.
(iii)
Fast to reach the goal of donation money (RM2000).
(iv)
Change the customers’ thought of the expensive products.

10. Sponsors
1. In this charity fund raising project, we have collected around RM 200 from each group
member which made RM803 of donation in total. Most of them are family members of our
group members who were acknowledged of this charity drive purpose and were informed of
the receiver of these donations – the victims of the Haiyan Typhoon.
2. Lee Jo Yee from our group is the one who gotten her sponsorship from two companies which
are Wong Soon Guan Consulting Enginners and Little Cottage Home Deco. She approached
them via face-to-face meeting and received the sponsorship after a formal sponsorship letter
was issued to each company after the meeting.
3. The rest received their sponsorship via face-to-face meetings as well but in a less formal way,
which is no sponsorship letter required.
4. All the donations were received in cash form and on the spot.
5. Besides, in term of product sponsoring, our group member Peh Ker Neng has found a phone
casings dealer who has offered us a condition where we were allowed to return the remaining
phone casings if we failed to sell them off. In this context, we have reduced the risk of
spending on the extra goods that could not sell off. The reason behind this dealer’s act is that
he understands that the funds raised will all for charity purpose.

11. Distribution
1. Starting from 10th Feb to 12th Feb those three days, we have operated our business based on
the table below:
Time
10am – 11am
11am -1pm
1pm – 2pm
Events
Setting up
Operate Business
Lunch hour
People In Charge
Everyone
Everyone
Shirley and Joyee
took turn with Ker
Neng and Hui Sim
2pm – 4pm
4pm – 5pm
Operate Business
Clearing and
Cleaning up
Profit Counting and
Reflection of the
day
Everyone
Everyone
5pm – 6pm
Everyone
Special Remarks
Lunch time for each
turn was around 30
minutes
Only one business
(Henna/Phone
Casings) was
operated at one time.
At Student Life
Center.
2. Phone Casings
Some customers are choosing
their desired phone casings.
2.1. In those 3 days, Ker Neng and Hui Sim brought the phone casings from their home
which is situated at PJS 7 and reached Taylor’s University Lakeside Campus at 10am in
the morning. The journey just took them 5- 10 minutes. Upon reaching school, they set
up the 3 phone casings racks which were stored in Student Life Center. Then, Shirley
and Joyee came to help hanging up the phone casings according to the price, phone
models and designs before we displayed those racks in front of our store. The whole
process took about 30 minutes.

12. 2.2. The phone casings were displayed in a area where public was easy to assess to and every
time when there was a customer came to approach us, Ker Neng or Hui Sim will quickly
stand forward and serve the customer by asking the phone model they were using. To
minimize the waiting time, Ker Neng and Hui Sim have memorized most of the phone
models available, price and designs.
2.3. The customers only can reach us via the store.
2.4. Below is the table showing the number of sales we have three days:
DATE
NUMBER OF SALES
SPECIAL REMARKS
th
10 February 2014
8
11th February 2014
7
th
12 February 2014
16
*per sale may contain selling more than one casing.
3. Henna Service
Shirley Liew, our group member and some satisfying customers.
3.1. In those 3 days, Shirley and Joyee were responsible for the Indian Henna drawing
service. There were no much preparation to set up but we did prepare and decorate our
store so that the customers were comfortable and relaxed while been drawn. The
preparation was only around 5 minutes. We have bought 10 tubes of Henna drawing inks
prior to this charity drive so that was more than enough for this charity drive. Shirley
was responsible to bring it in those 3 days. Then, we placed our catalogues (which are
the samples of drawings) on top of the main table and also a laptop which constantly
playing some examples of henna service that we have done.

13. 3.2. Shirley was the main artist in this Henna business whereas Joyee was the assistant in
responsible for money collecting, serving next customers or keeping a conversation with
the current customer. The Henna service took around 3 – 5 minutes for per customers
but occasionally it was depended on which kind of henna the customer has chosen.
3.3. Customers need to wait for their turn when someone is being drawn because we only
have one artist. Therefore it occurred that the customers have lost their interest and
walked away. In order to minimize the waiting time, Shirley has speed up the drawing
by sharpening her skills and Joyee has tried to prolong the conversation with the next
customers or make appointments.
3.4. The customers can only reach us via the store or phone call. The phone numbers were on
the name cards that we have distributed.
3.5. Below is the table showing the number of sales we have three days:
DATE
NUMBER OF SALES
SPECIAL REMARKS
6th February 2014
23
10th February 2014
30
th
11 February 2014
4
12th February 2014
14

14. Green Measures
1. The businesses we have done are mostly service business and did not produce much pollution
during the process.
2. The product packaging of the Henna ink tube and phone casings are mostly made of card
boxes and plastics sheets. We have collected them and categorized them before passing them
to the cleaners of the university.
3. There was no much carbon footprint during the distribution stage as we mostly walked on
our feet to university on those 3 days. The only exception was we have traveled to Little
India in Kuala Lumpur to buy the Henna drawing ink tubes by public transport such as public
bus and KTM.
4. The leftover papers that were used for backdrops decorations, promotions and name cards
were collected back and recycled into the recycled bin in Taylor’s University.

15. Human Resource Planning
1. Below showing two organizational chart which means each of us has two roles in this
project. We have to perform different duties at different situation but the most important
will be the chart which according to the nature of the business.
2. We only refer to the second organizational chart when doing accounting, having meetings,
doing business report and etc.
Henna service
business
Phone Casings
business
Sales Executive
[ Shirley Liew ]
Sales Executive
[ Peh Ker Neng]
Assistant
[ Lee Jo Yee ]
Assistant
[ Ling Hui Sim]
Organizational Chart in accordance of the nature of business
Group leader
[ Lee Jo Yee ]
Accountant
[ Shirley Liew ]
Marketing Executive
[ Ling Hui Sim ]
Sales Executives
[Peh Ker Neng ]
Organizational Chart of the board

16. Evaluation of Results
Revenue
1. Reflection of our result
First, we spent RM548 to buy Henna drawing ink and to pay the deposit of phone casings. After
running the business for three days, we earned RM1765 as incomes. In addition, we also
received RM803 of sponsorships. All together we have donated RM2020 to Red Cross Crescent.
2. Reflection on what have done right and wrong
i. Henna Service
Right Rather than selling outside SLC, we walked around campus to promote our Henna
service. All of the members would apply Henna on their hands. So that public would get
awareness and tried on our services.
Wrong- We should come out with more Henna designs. Some of the customers would like
to have spontaneous designs or they would come after they found interesting designs online.
ii.
Phone Casings
Right - We double the cost of each phone casing. At the last day, we come out with
‘Clearance Promotion’. We post the promotion poster on the booth, so that the customers
will take attention of the promotion.
Wrong -We should have more types of phone casings as well.

17. 3. If we can repeat this event one more time, we will make our booth nicer. According to what
we have discussed, we first want to decorate the booth with Indian theme, but due to some
reasons we do not did it well.
Appendix
1. Sponsorship Letter

18. 2. Business marketing tools

19. 3. Henna Samples

20. 4. Receipt in business transaction

21. 5. Receipt from the charity organization