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Importance of logos, taglines and illustrations in advertisements
1.
Importance of Logos,
Taglines and Illustrations in Advertisements Presented By, Joyal George
2.
Objectives of Advertisements •
Awareness creation • Acquire customers • Differentiation • Brand building • Positioning • Increase sales
3.
Draws Attention to Products
4.
Constructs Corporate Identity
and Trustworthiness
5.
Create Differentiation
6.
Brand Positioning
7.
Enforces Ad Texts
8.
Thank you
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