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An	
  Idea	
  Nation	
  
CrowdFunding	
  Webinar	
  
What	
  is	
  Crowdsourcing?	
  
  The	
  process	
  of	
  getting	
  work	
  or	
  funds	
  from	
  a	
  crowd	
  of	
  people,	
  
usually	
  online	
  
  “More	
  heads	
  are	
  better	
  than	
  one.”	
  	
  
  	
  Example:	
  Wikipedia	
  	
  
What	
  is	
  Crowdfunding?	
  
  A	
  type	
  of	
  Crowdsourcing	
  that	
  involves	
  
obtaining	
  funds	
  from	
  a	
  crowd	
  of	
  people,	
  
usually	
  online	
  	
  
  Indiegogo	
  and	
  Kickstarter	
  	
  
  Endless	
  possibilities:	
  Movies,	
  personal	
  or	
  
business	
  projects,	
  new	
  technology,	
  and	
  even	
  
medical	
  research	
  	
  
  In	
  2011,	
  1.5B	
  was	
  raised.	
  In	
  2012	
  the	
  industry	
  
nearly	
  doubled	
  to	
  2.7B.	
  Our	
  industry	
  is	
  on	
  
track	
  for	
  5.1B	
  in	
  2013.	
  
Who	
  Crowdfunds?	
  	
  
  Film	
  Makers-­‐	
  Veronica	
  Mars	
  
Movie	
  raised	
  5.7	
  million	
  
  Technology	
  developers-­‐
LunaTik	
  TikTok	
  iPod	
  Nano	
  
watch	
  raised	
  nearly	
  1	
  million	
  
(goal	
  was	
  15,000)	
  
  Researchers-­‐	
  MIT	
  media	
  lab	
  
crowd	
  funded	
  nearly	
  3	
  million	
  
to	
  develop	
  a	
  3D	
  printer	
  for	
  the	
  
masses	
  
  Musicians-­‐	
  Amanda	
  Palmer	
  
raised	
  over	
  1	
  million	
  to	
  fund	
  
her	
  fourth	
  album	
  
Why	
  Crowdfund?	
  
  Social	
  Interaction	
  	
  
Efficiency	
  
  	
  Projects	
  gain	
  more	
  
exposure	
  to	
  the	
  public	
  in	
  
comparison	
  to	
  traditional	
  
ways	
  of	
  obtaining	
  funds	
  	
  
  Offers	
  feedback	
  before	
  a	
  
project	
  is	
  even	
  launched	
  	
  
  Great	
  PR	
  in	
  addition	
  to	
  
effective	
  capital	
  raising	
  	
  
Success	
  story	
  	
  
  Glyncoch,	
  South	
  Wales	
  is	
  a	
  mining	
  town	
  whose	
  economic	
  
climate	
  isn’t	
  ideal	
  due	
  to	
  the	
  sinking	
  mining	
  industry	
  	
  
  The	
  town	
  was	
  in	
  need	
  of	
  a	
  Community	
  Centre	
  and	
  did	
  not	
  
have	
  enough	
  funds	
  from	
  the	
  Government;	
  they	
  turned	
  to	
  
crowd	
  funding	
  and	
  raised	
  the	
  funds	
  the	
  government	
  could	
  
not	
  provide	
  
What	
  is	
  An	
  Idea	
  Nation?	
  
  a	
  membership	
  site	
  for	
  Crowdfunding	
  
projects	
  that	
  have	
  global	
  impact	
  	
  
  a	
  global	
  think	
  tank	
  that	
  connects	
  people	
  
with	
  common	
  goals	
  so	
  that	
  they	
  can	
  
combine	
  resources	
  and	
  achieve	
  more	
  
  The	
  global	
  think	
  tank	
  allows	
  people	
  and	
  
businesses	
  to	
  band	
  together	
  to	
  donate	
  
and	
  decide	
  how	
  money	
  will	
  be	
  spent	
  on	
  
their	
  cause	
  of	
  choice.	
  This	
  allows	
  for	
  a	
  
more	
  efficient	
  process	
  than	
  traditional	
  
ways	
  of	
  raising	
  funds	
  for	
  causes	
  
An	
  Idea	
  Nation	
  and	
  Social	
  Enterprise	
  
  An	
  Idea	
  Nation	
  supports	
  8	
  main	
  global	
  
priorities:	
  Energy,	
  Food/Water,	
  
Environment,	
  Health,	
  Education,	
  
Freedom,	
  Justice,	
  and	
  Distribution	
  	
  	
  
  As	
  an	
  Individual	
  or	
  Business	
  you	
  can	
  
choose	
  to	
  support	
  the	
  global	
  priorities	
  you	
  
feel	
  passionate	
  about	
  
  “Social	
  enterprises	
  are	
  businesses	
  whose	
  
primary	
  purpose	
  is	
  the	
  common	
  good.	
  They	
  
use	
  the	
  methods	
  and	
  disciplines	
  of	
  business	
  
and	
  the	
  power	
  of	
  the	
  marketplace	
  to	
  
advance	
  their	
  social,	
  environmental	
  and	
  
human	
  justice	
  agendas.”	
  –Social	
  Enterprise	
  
Alliance,	
  USA	
  
Social	
  Media	
  and	
  Social	
  Value	
  
  When	
  you	
  support	
  the	
  8	
  global	
  priorities	
  
you	
  receive	
  social	
  value	
  messaging	
  
through	
  social	
  media	
  	
  
  We	
  highlight	
  how	
  you	
  are	
  helping	
  others	
  
  For	
  Individuals:	
  Tweets,	
  YouTube	
  Videos,	
  
and	
  Facebook/Instagram	
  posts	
  will	
  be	
  
posted	
  to	
  thank	
  you	
  for	
  your	
  donations	
  	
  
  For	
  Businesses:	
  We	
  will	
  provide	
  you	
  all	
  of	
  
the	
  social	
  value	
  above	
  plus	
  you	
  will	
  
automatically	
  be	
  a	
  recommended	
  
merchant	
  within	
  the	
  global	
  think	
  tank	
  
Social	
  Media	
  Statistics	
  	
  
  The	
  fastest	
  growing	
  demographic	
  on	
  Twitter	
  is	
  the	
  55	
  to	
  64	
  age	
  bracket	
  	
  
  	
  189	
  million	
  of	
  Facebook's	
  users	
  are	
  "mobile	
  only.”	
  
  	
  YouTube	
  reaches	
  more	
  U.S.	
  adults	
  aged	
  18	
  to	
  34	
  than	
  any	
  cable	
  network	
  
  Every	
  second	
  two	
  new	
  people	
  join	
  LinkedIn	
  
  93	
  %	
  of	
  marketers	
  use	
  social	
  media	
  for	
  business	
  	
  
More	
  Statistics	
  	
  
  	
  Social	
  media	
  	
  is	
  now	
  the	
  #1	
  
activity	
  on	
  the	
  Web	
  
  	
  LinkedIn	
  has	
  a	
  lower	
  
percentage	
  of	
  active	
  users	
  than	
  
Pinterest,	
  Google+,	
  Twitter,	
  
and	
  Facebook	
  
  25%	
  of	
  smartphone	
  owners	
  age	
  
18-­‐44	
  say	
  they	
  can’t	
  recall	
  the	
  
last	
  time	
  their	
  smartphone	
  
wasn’t	
  next	
  to	
  them	
  
  Even	
  though	
  62%	
  of	
  marketers	
  
blog	
  or	
  plan	
  to	
  blog	
  in	
  2013,	
  
only	
  9%	
  of	
  U.S.	
  marketing	
  
companies	
  employ	
  a	
  full	
  time	
  
blogger	
  
Loyalty	
  Program	
  
  An	
  Idea	
  Nation	
  Loyalty	
  
Program	
  is	
  a	
  lifetime	
  
membership	
  to	
  the	
  “global	
  
think	
  tank”	
  which	
  allows	
  you	
  
to	
  connect	
  with	
  individuals	
  
and	
  businesses	
  that	
  care	
  about	
  
the	
  same	
  causes	
  you	
  do	
  
  Your	
  Loyalty	
  rewards	
  provide	
  
you	
  with:	
  discounts	
  at	
  
participating	
  merchants,	
  
recurring	
  revenue	
  sources	
  for	
  
vetted	
  social	
  good	
  
organizations	
  and	
  social	
  media	
  
marketing	
  	
  
What	
  is	
  Own	
  a	
  Home	
  Fund?	
  
  A	
  platform	
  that	
  allows	
  friends	
  and	
  family	
  to	
  help	
  you	
  fund	
  	
  
your	
  new	
  home.	
  Ex:	
  “Grandma	
  buys	
  you	
  the	
  cabinets	
  for	
  your	
  
dream	
  kitchen	
  for	
  Christmas”	
  	
  
  10	
  Percent	
  of	
  your	
  funds	
  will	
  go	
  to	
  Habitat	
  for	
  Humanity	
  to	
  
help	
  others	
  have	
  a	
  roof	
  over	
  their	
  head	
  too	
  
What	
  we	
  do	
  for	
  you	
  at	
  OwnAHomeFund	
  
  We	
  will	
  pool	
  funds	
  from	
  your	
  
friends,	
  family	
  and	
  followers	
  
so	
  you	
  can	
  purchase	
  a	
  house	
  
with	
  minimal	
  borrowing	
  from	
  
the	
  bank	
  (Mortgage)	
  	
  
  Our	
  mortgage	
  brokers	
  will	
  
assist	
  in	
  the	
  transaction	
  
ensuring	
  legal,	
  professional	
  
funds	
  transfer.	
  When	
  you	
  sell	
  
or	
  re-­‐finance,	
  your	
  equity	
  
partners	
  reap	
  their	
  rewards	
  or	
  
continue	
  in	
  home	
  ownership	
  
with	
  you	
  
How	
  to	
  become	
  a	
  lifetime	
  member	
  	
  
  Go	
  to	
  www.anideanation.com	
  	
  
  Choose	
  your	
  global	
  priority	
  fund	
  and	
  contribute	
  $8	
  	
  	
  
Hometown	
  Heroes	
  	
  
  A	
  way	
  for	
  Realtors,	
  Brokers,	
  and	
  other	
  Independent	
  
Professionals	
  to	
  Sponsor	
  community	
  projects	
  and	
  expand	
  
their	
  influence	
  
  Benefits:	
  	
  
• Your	
  own	
  Crowdfunding	
  Ecosystem	
  
for	
  your	
  Community	
  
• Branded	
  pages	
  with	
  your	
  logo,	
  
domain	
  name(s),	
  and	
  videos	
  
• A	
  dedicated	
  Community	
  Manager	
  
who	
  provides	
  PR	
  &	
  Social	
  Media	
  for	
  
you	
  and	
  the	
  projects	
  you	
  Sponsor	
  on	
  
your	
  page(s)	
  
Hometown	
  Heroes	
  Continued	
  	
  
  Benefits	
  continued	
  	
  
• Continuous	
  Social	
  Media	
  engagement	
  &	
  
stories	
  of	
  the	
  'social	
  value'	
  you	
  are	
  bringing	
  to	
  
your	
  community	
  based	
  on	
  what	
  your	
  
community	
  is	
  doing	
  within	
  AnIdeaNation's	
  8	
  
Global	
  Priorities	
  
• An	
  opportunity	
  to	
  "Be	
  the	
  Bank"	
  &	
  be	
  the	
  
"HomeTown	
  Hero"	
  for	
  your	
  Community's	
  
funding	
  needs	
  
• An	
  additional	
  revenue	
  stream	
  for	
  your	
  
business	
  (1%	
  of	
  funds	
  raised)	
  
• Business	
  cards	
  and	
  promotional	
  materials	
  for	
  
your	
  Crowdfunding	
  Community	
  Ecosystem	
  
Hometown	
  Heroes	
  App	
  	
  
  A	
  custom	
  crowd	
  funding	
  app	
  for	
  your	
  business	
  
  Includes	
  your	
  Crowdfunding	
  Ecosystem	
  for	
  your	
  Community	
  
with	
  your	
  branding	
  &	
  additional	
  info	
  pertaining	
  to	
  your	
  
business	
  (i.e.	
  Realty	
  Listings)	
  	
  
“As	
  we	
  look	
  ahead	
  into	
  the	
  next	
  century,	
  leaders	
  
will	
  be	
  those	
  who	
  empower	
  others.”	
  	
  
	
   	
   	
   	
   	
  -­‐Bill	
  Gates	
  	
  

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Ain crowd funding webinar

  • 1. An  Idea  Nation   CrowdFunding  Webinar  
  • 2. What  is  Crowdsourcing?     The  process  of  getting  work  or  funds  from  a  crowd  of  people,   usually  online     “More  heads  are  better  than  one.”        Example:  Wikipedia    
  • 3. What  is  Crowdfunding?     A  type  of  Crowdsourcing  that  involves   obtaining  funds  from  a  crowd  of  people,   usually  online       Indiegogo  and  Kickstarter       Endless  possibilities:  Movies,  personal  or   business  projects,  new  technology,  and  even   medical  research       In  2011,  1.5B  was  raised.  In  2012  the  industry   nearly  doubled  to  2.7B.  Our  industry  is  on   track  for  5.1B  in  2013.  
  • 4. Who  Crowdfunds?       Film  Makers-­‐  Veronica  Mars   Movie  raised  5.7  million     Technology  developers-­‐ LunaTik  TikTok  iPod  Nano   watch  raised  nearly  1  million   (goal  was  15,000)     Researchers-­‐  MIT  media  lab   crowd  funded  nearly  3  million   to  develop  a  3D  printer  for  the   masses     Musicians-­‐  Amanda  Palmer   raised  over  1  million  to  fund   her  fourth  album  
  • 5. Why  Crowdfund?     Social  Interaction     Efficiency      Projects  gain  more   exposure  to  the  public  in   comparison  to  traditional   ways  of  obtaining  funds       Offers  feedback  before  a   project  is  even  launched       Great  PR  in  addition  to   effective  capital  raising    
  • 6. Success  story       Glyncoch,  South  Wales  is  a  mining  town  whose  economic   climate  isn’t  ideal  due  to  the  sinking  mining  industry       The  town  was  in  need  of  a  Community  Centre  and  did  not   have  enough  funds  from  the  Government;  they  turned  to   crowd  funding  and  raised  the  funds  the  government  could   not  provide  
  • 7. What  is  An  Idea  Nation?     a  membership  site  for  Crowdfunding   projects  that  have  global  impact       a  global  think  tank  that  connects  people   with  common  goals  so  that  they  can   combine  resources  and  achieve  more     The  global  think  tank  allows  people  and   businesses  to  band  together  to  donate   and  decide  how  money  will  be  spent  on   their  cause  of  choice.  This  allows  for  a   more  efficient  process  than  traditional   ways  of  raising  funds  for  causes  
  • 8. An  Idea  Nation  and  Social  Enterprise     An  Idea  Nation  supports  8  main  global   priorities:  Energy,  Food/Water,   Environment,  Health,  Education,   Freedom,  Justice,  and  Distribution         As  an  Individual  or  Business  you  can   choose  to  support  the  global  priorities  you   feel  passionate  about     “Social  enterprises  are  businesses  whose   primary  purpose  is  the  common  good.  They   use  the  methods  and  disciplines  of  business   and  the  power  of  the  marketplace  to   advance  their  social,  environmental  and   human  justice  agendas.”  –Social  Enterprise   Alliance,  USA  
  • 9. Social  Media  and  Social  Value     When  you  support  the  8  global  priorities   you  receive  social  value  messaging   through  social  media       We  highlight  how  you  are  helping  others     For  Individuals:  Tweets,  YouTube  Videos,   and  Facebook/Instagram  posts  will  be   posted  to  thank  you  for  your  donations       For  Businesses:  We  will  provide  you  all  of   the  social  value  above  plus  you  will   automatically  be  a  recommended   merchant  within  the  global  think  tank  
  • 10. Social  Media  Statistics       The  fastest  growing  demographic  on  Twitter  is  the  55  to  64  age  bracket        189  million  of  Facebook's  users  are  "mobile  only.”      YouTube  reaches  more  U.S.  adults  aged  18  to  34  than  any  cable  network     Every  second  two  new  people  join  LinkedIn     93  %  of  marketers  use  social  media  for  business    
  • 11. More  Statistics        Social  media    is  now  the  #1   activity  on  the  Web      LinkedIn  has  a  lower   percentage  of  active  users  than   Pinterest,  Google+,  Twitter,   and  Facebook     25%  of  smartphone  owners  age   18-­‐44  say  they  can’t  recall  the   last  time  their  smartphone   wasn’t  next  to  them     Even  though  62%  of  marketers   blog  or  plan  to  blog  in  2013,   only  9%  of  U.S.  marketing   companies  employ  a  full  time   blogger  
  • 12. Loyalty  Program     An  Idea  Nation  Loyalty   Program  is  a  lifetime   membership  to  the  “global   think  tank”  which  allows  you   to  connect  with  individuals   and  businesses  that  care  about   the  same  causes  you  do     Your  Loyalty  rewards  provide   you  with:  discounts  at   participating  merchants,   recurring  revenue  sources  for   vetted  social  good   organizations  and  social  media   marketing    
  • 13. What  is  Own  a  Home  Fund?     A  platform  that  allows  friends  and  family  to  help  you  fund     your  new  home.  Ex:  “Grandma  buys  you  the  cabinets  for  your   dream  kitchen  for  Christmas”       10  Percent  of  your  funds  will  go  to  Habitat  for  Humanity  to   help  others  have  a  roof  over  their  head  too  
  • 14. What  we  do  for  you  at  OwnAHomeFund     We  will  pool  funds  from  your   friends,  family  and  followers   so  you  can  purchase  a  house   with  minimal  borrowing  from   the  bank  (Mortgage)       Our  mortgage  brokers  will   assist  in  the  transaction   ensuring  legal,  professional   funds  transfer.  When  you  sell   or  re-­‐finance,  your  equity   partners  reap  their  rewards  or   continue  in  home  ownership   with  you  
  • 15. How  to  become  a  lifetime  member       Go  to  www.anideanation.com       Choose  your  global  priority  fund  and  contribute  $8      
  • 16. Hometown  Heroes       A  way  for  Realtors,  Brokers,  and  other  Independent   Professionals  to  Sponsor  community  projects  and  expand   their  influence     Benefits:     • Your  own  Crowdfunding  Ecosystem   for  your  Community   • Branded  pages  with  your  logo,   domain  name(s),  and  videos   • A  dedicated  Community  Manager   who  provides  PR  &  Social  Media  for   you  and  the  projects  you  Sponsor  on   your  page(s)  
  • 17. Hometown  Heroes  Continued       Benefits  continued     • Continuous  Social  Media  engagement  &   stories  of  the  'social  value'  you  are  bringing  to   your  community  based  on  what  your   community  is  doing  within  AnIdeaNation's  8   Global  Priorities   • An  opportunity  to  "Be  the  Bank"  &  be  the   "HomeTown  Hero"  for  your  Community's   funding  needs   • An  additional  revenue  stream  for  your   business  (1%  of  funds  raised)   • Business  cards  and  promotional  materials  for   your  Crowdfunding  Community  Ecosystem  
  • 18. Hometown  Heroes  App       A  custom  crowd  funding  app  for  your  business     Includes  your  Crowdfunding  Ecosystem  for  your  Community   with  your  branding  &  additional  info  pertaining  to  your   business  (i.e.  Realty  Listings)    
  • 19. “As  we  look  ahead  into  the  next  century,  leaders   will  be  those  who  empower  others.”              -­‐Bill  Gates